ืจืืฉื™ ืžืืžืจื™ื ืžืืช ื™ื•ื‘ืœ ืคื’ื™

ืœืžืขืฆื‘ ื”ืขืœ ืกื™ืžื•ืŸ ืคื•ืจื˜ ื–'ืืงืžื•ืก ื™ืฉ ื—ื•ืฉ ืžื™ื•ื—ื“ ืœืœื”ื™ื˜ื™ ืจืฉืช, ื•ื”ื‘ื—ื™ืจื” ื‘ืคืžืœื” ืื ื“ืจืกื•ืŸ ื‘ืช ื”-55 ืœืชืคืงื™ื“ ื”ืžื•ื–ื” ื”ืจืฉืžื™ืช ืฉืœ ื”ืงื•ืœืงืฆื™ื” ื”ื—ื“ืฉื” ื•ื”ืžื“ื•ื‘ืจืช ืฉืœื•, ื›ื•ืœืœ ืžื—ื•ื•ื” ืœืœื•ืง ื”ื‘ืœืชื™ ื ืฉื›ื— ืฉืœื” ืž-1999 - ื”ื™ื ื”ื™ืกื˜ืจื™ื” ืžื™ื™ื“ื™ืช

ืคืชื™ื—ืช ื”ื—ื ื•ืช ื”ืจืืฉื•ื ื” ืฉืœ Ellesse ื‘ืืจืฅ ื”ื™ื ื”ื–ื“ืžื ื•ืช ื˜ื•ื‘ื” ืœื”ื›ื™ืจ ืงืฆืช ื™ื•ืชืจ ืžืงืจื•ื‘ ืืช ืื—ื“ ืžืžื•ืชื’ื™ ื”ืกื˜ืจื™ื˜-ืกืคื•ืจื˜ ื”ื›ื™ ืžืกืงืจื ื™ื ื‘ืคื™ื“: ื”ื•ื ื ื•ืœื“ ื‘ืื™ื˜ืœื™ื” ื›ื—ื‘ืจืช ื‘ื’ื“ื™ ืกืงื™ ื•ื˜ื ื™ืก, ืฆื‘ืจ ืคื•ืคื•ืœืจื™ื•ืช ื‘ืจื—ื•ื‘ ื”ื‘ืจื™ื˜ื™ ื•ืขื›ืฉื™ื• ืžืชื—ื™ืœ ืœื”ืจื’ื™ืฉ ืจืœื•ื•ื ื˜ื™ ืžืื™ ืคืขื. ืชื›ืฃ ื›ื•ืœื ื™ืจืฆื• ืืช ื”ืœื•ื’ื• ื”ื–ื” ืขืœ ื”ืืื•ื˜ืคื™ื˜

ืื ื—ื ื• ืœื ืžื“ื‘ืจื™ื ืžืกืคื™ืง ืขืœ ื”ืขื•ื‘ื“ื” ืฉื”ืกื˜ื™ื™ืœื™ืกื˜ื™ืช ืฉืœ ืงื™ื ืงืจื“ืฉื™ืืŸ ื”ื™ื ืื™ืฉื” ื™ืฉืจืืœื™ืช ื‘ืฉื ื“ื ื™ ืœื•ื™, ืฉื’ื ื ืžืฆืืช ื‘ื™ืžื™ื ืืœื” ื‘ื–ื•ื’ื™ื•ืช ืขื ื‘ืŸ ืืœ ืชื‘ื•ืจื™. ื‘ืจืื™ื•ืŸ ืœืžื’ื–ื™ืŸ Forbes ืžืกืคืจืช ืœื•ื™ ืื™ืš ื”ืžืขื‘ืจ ืžื™ืจื•ืฉืœื™ื ืœืืœ.ืื™ื™ ื’ืจื ืœื” ืœื”ื‘ื™ืŸ ืฉืกื˜ื™ื™ืœ ื–ื” (ื›ืžืขื˜) ื”ื›ืœ, ื•ื’ื ืžืกืคืงืช ื›ืžื” ืขืฆื•ืช ืžืขื•ืœื•ืช ืœืžื™ ืฉืจื•ืฆื” ืœื”ืžืฆื™ื ืืช ื”ืžืœืชื—ื” ืฉืœื” ืžื—ื“ืฉ

ื—ื•ื“ืฉื™ื ืฉืœ ืžื™ื•ืŸ ืœื•ื•ื™ืฉืœื™ืกื˜ื™ื ื”ื’ื™ืขื• ืœืจื’ืข ื”ืžื›ืจื™ืข: ืืชืจ ื•ืืคืœื™ืงืฆื™ื™ืช ื–ืืจื” ื ืฆื‘ืขื• ื”ื‘ื•ืงืจ ื‘ืฆื”ื•ื‘ ืฉืœ ืกื™ื™ืœ, ื•ื”ื•ื ืืžื ื ื™ืชื—ื™ืœ ืจืฉืžื™ืช ืจืง ื”ืœื™ืœื”, ืื‘ืœ ื”ืžื—ื™ืจื™ื ื›ื‘ืจ ืžืขื•ื“ื›ื ื™ื ื•ืœื’ืžืจื™ ืžืชื“ืœืงื™ื ืืช ื›ืœ ื”ืคื ื˜ื–ื™ื•ืช. ืืœื” ืคืจื™ื˜ื™ ื”ื—ื•ืจืฃ ืฉื—ืœืžื ื• ืขืœื™ื”ื, ื•ื’ื ื”ื’'ื™ื ืก ื”ื•ื•ื™ืจืืœื™ ื›ืืŸ

ืขื“ืŸ ืคื™ื ืก ื•ื’'ื•ืœื™ื” ืคื•ืงืก ืฆื•ืœืžื• ืื™ืชื• ื‘ื“ื™ื™ื˜ื™ื ืžืชื•ืงืฉืจื™ื, ืจื•ืกืœื™ื” ื‘ื™ืกืกื” ืขืœื™ื• ืงืœื™ืคื™ื ื•ื‘ืœื” ื—ื“ื™ื“ ืœื‘ืฉื” ืื•ืชื• ื‘ืชืžื•ื ืช ื”ืกื˜ืจื™ื˜ ืกื˜ื™ื™ืœ ื”ืžื“ื•ื‘ืจืช ืฉืœ ื”ืฉื ื”: ืžืขื™ืœ ื”ืขื•ืจ ื”ืงืœืืกื™ ืžืงื‘ืœ ื”ืขื•ื ื” ื˜ื•ื•ื™ืกื˜ ืžืื•ื“ ืกืคืฆื™ืคื™ ื•ืกื•ืคืจ ื˜ืจื ื“ื™

ืงืœื•ืื™ ื”ืœื›ื” ืขืœ ืœื•ืง ืกื•ืœื™ื“ื™ ืขื ืฉืจืฉืจืช ืฆืœื‘ ืคื—ื•ืช ืกื•ืœื™ื“ื™ืช, ืงื ื“ืœ ื ืจืืชื” ื›ืžื• ื”ื“ื•ื“ื” ื”ื›ื™ ืœื•ื”ื˜ืช ื‘ืขื•ืœื ื•ืงื™ื ื”ืžืฉื™ื›ื” ืžืฉื ืœืื™ืจื•ืข ืื—ืจ ื•ื ืืœืฆื” ืœืกืคื•ื’ ืชื’ื•ื‘ื•ืช ืงืฉื•ืช ืขืœ ื‘ื—ื™ืจืช ื”ืืื•ื˜ืคื™ื˜ ืฉืœื”. ื ืชื ื—ื ื‘ื›ืš ืฉืงื ื™ื” ื›ื ืจืื” ืœื ื”ื•ื–ืžืŸ

ื‘ื™ื‘ืจ ื”ืคื›ื” ืœืื—ืจื•ื ื” ื‘ืื•ืคืŸ ื—ืกืจ ืžืืžืฅ ืœื—ืœื•ื˜ื™ืŸ ืœืžืฉืคื™ืขื ื™ืช ื”ืฆื™ืคื•ืจื ื™ื™ื ื”ื—ื–ืงื” ื‘ืขื•ืœื, ืฉืื—ืจื™ ื›ืœ ืคื•ืกื˜ ืฉืœื” ืจืฆื•ืช ืžืื•ืช ืžื™ืœื™ื•ื ื™ ืขื•ืงื‘ื•ืช ืœืžื ื™ืงื•ืจื™ืกื˜ื™ืช ืขื ื”ื“ืจื™ืฉื” "ืชืขืฉื™ ืœื™ ื›ื–ื”". ืžืกืชืžืŸ ืฉื–ื” ื”ืžืฆื‘ ื’ื ืขื ื”ื’ืจืกื” ื”ื˜ืจื™ื™ื” ืฉืœื” ืœื˜ื™ืจื•ืฃ "ืฆื™ืคื•ืจื ื™ ื”ืกื•ืคื’ื ื™ื”", ืฉืžืงื‘ืœื•ืช ื˜ื•ื•ื™ืกื˜ ื—ื’ื™ื’ื™ ืžืชื•ืง ื‘ื”ืชืื ืœื‘ื—ื™ืจืช ืฉืคืชื•ืŸ ืžืคืชื™ืขื”

ืžืงื™ื™ื˜ื™ ืขืฆืžื” ื˜ืจื ื”ืชืงื‘ืœื” ืชื’ื•ื‘ื”, ืื‘ืœ ืœืกื˜ื™ื™ืœื™ืกื˜ื™ืช ืฉืœื” ื”ื™ื” ืžืฉื”ื• ื—ืฉื•ื‘ ืœื”ื‘ื”ื™ืจ ื‘ื ื•ื’ืข ืœืงื˜ืกื˜ืจื•ืคื” ื”ื–ืืช. ื•ื’ื: ืงื™ื™ืœื™ ื•ืงื ื“ืœ ืžื“ื’ืžื ื•ืช ืืช ื”ืฉืžืœื•ืช ื”ื—ืžื•ืช ืฉืœ ื”ื—ื•ืจืฃ, ื”ืืงืกืกื•ืจื™ ื”ืžืคืชื™ืข ืฉื”ืคืš ืœื—ื‘ื™ื‘ ื”ืื™ื˜ื’ื™ืจืœืก, ืคืžืœื” ืื ื“ืจืกื•ืŸ ื ืจืื™ืช ืžื“ื”ื™ื ื‘ืžื—ื•ื•ื” ืžืจื’ืฉืช ืœืขืฆืžื” ื•ื›ื•ื›ื‘ืช "ื”ืœื•ื˜ื•ืก ื”ืœื‘ืŸ" ืžื“ื’ื™ืžื” ื“ืจื›ื™ื ืžืงื•ืจื™ื•ืช ืœืœื‘ื•ืฉ ืฆืขื™ืคื™ื. ื—ื“ืฉื•ืช, ืžื—ืฉื‘ื•ืช ื•ืฉืืœื•ืช ืขืœ ืžื” ืฉืงืจื” ื”ืฉื‘ื•ืข ื‘ืขื•ืœื ื”ืื•ืคื ื”

ืื—ืจื™ ืฉื”ื‘ื™ืื” ืœื–ื™ื ื•ืง ืžื˜ื•ืจืฃ ื‘ื—ื™ืคื•ืฉื™ื ืื—ืจ ืฉืžื™ื›ื” ื‘ืฉื•ื•ื™ 5,577 ืฉืงืœื™ื, ืกื“ืจืช ื”ื“ื•ืงื• ืฉืœ ื ื˜ืคืœื™ืงืก ืขืœ ื”ืืจื™ ื•ืžื™ื™ื’ืŸ ืžืกืคืงืช ืœืฆื™ื‘ื•ืจ ืžืฉืืœื” ื ื’ื™ืฉื” ื™ื•ืชืจ - ื‘ื—ืกื•ืช ืจื’ืข ืžืชื•ืง ื‘ืžื™ื•ื—ื“ ื‘ื• ื”ื“ื•ื›ืกื™ืช ื•ื‘ื ื” ื”ื‘ื›ื•ืจ ืžื˜ื™ื™ืœื™ื ื‘ื—ืฆืจ ื‘ื ืขืœื™ื™ื ื”ื˜ืจื ื“ื™ื•ืช ืฉืœ ื”ื—ื•ืจืฃ

ืื—ืจื™ ืฉืขื‘ืจ ื˜ืœื˜ืœื” ืจืฆื™ื ื™ืช, ื”ืžื•ืชื’ ื”ืื™ืงื•ื ื™ ื”ืฉืื™ืจ ืžืื—ื•ืจ ืืช ื”ืžืœืื›ื™ื•ืช ื”ืฉื“ื•ืคื•ืช ื•ื”ืฉื™ืง ืืช ืขืฆืžื• ืžื—ื“ืฉ ื‘ื’ืจืกื” ื”ืจื‘ื” ื™ื•ืชืจ ื›ื™ืคื™ืช. ืขื›ืฉื™ื• ื”ื•ื ื’ื ืžื’ื™ืข ืœืืจืฅ ืจืฉืžื™ืช ื•ื‘ืงืจื•ื‘ ื™ื™ืคืชื—ื• ื›ืืŸ ื—ื ื•ื™ื•ืช ืคื™ื–ื™ื•ืช, ืื‘ืœ ื‘ื™ื ืชื™ื™ื ื—ื ื•ืช ื”ืื•ื ืœื™ื™ืŸ ืžืฆื™ืขื” ื”ื ื—ื•ืช ืกื•ืคืจ ืฉื•ื•ืช ืขืœ ื”ืคืจื™ื˜ื™ื ื”ื›ื™ ื™ืคื™ื ื•ืื™ื›ื•ืชื™ื™ื

ื›ื‘ืจ ืœื ืžื“ื•ื‘ืจ ื‘"ืžืฉื—ืงื™ ืฉืงื™ืคื•ื™ื•ืช" ืื• ื‘ื˜ื™ื–ื™ื ื’ ืฉื•ื‘ื‘ ืฉืœ ื’ื™ืœื•ื™ ื•ื›ื™ืกื•ื™, ืืœื ื‘ืฉืงื™ืคื•ืช ืžืœืื” ื•ื’ืื”. ื˜ืจื ื“ ื”ืœื ื–'ืจื™ ืืžื ื ื”ื•ืœืš ื™ื“ ื‘ื™ื“ ืขื ื”ืžื’ืžื” ื”ื–ืืช, ืื‘ืœ ื—ืœืง ืžื”ืื™ื˜ื’ื™ืจืœืก ื›ื‘ืจ ืžื•ื•ืชืจื•ืช ื’ื ืขืœ ื‘ื’ื“ื™ื ืชื—ืชื•ื ื™ื. ืื™ืš ืขืฉื• ืืช ื–ื” ืงื ื“ืœ, ืงื™ื™ืœื™, ื‘ืจ ืจืคืืœื™ ื•ื“ื ื™ืช ื’ืจื™ื ื‘ืจื’, ื•ืื™ืš ืืคืฉืจ ืœืขืฉื•ืช ืืช ื–ื” ื‘ืžื™ื ื™ืžื•ื ืชืขื•ื–ื” ื•ืกื™ื›ื•ืŸ ืœื“ืœืงืช ืจื™ืื•ืช? ื›ืœ ื”ื”ืฉืจืื•ืช

ื›ืื™ืœื• ื—ืกืจื™ื ื“ื‘ืจื™ื ืฉืื ื—ื ื• ืจื•ืฆื•ืช ืœื”ืขืชื™ืง ืžื’'ื ื™ืคืจ ืœื•ืคื–, ื‘ืฉื‘ื•ืขื•ืช ื”ืื—ืจื•ื ื™ื ื”ื™ื ื’ื ืžืชื‘ืจืจืช ื›ื”ืฉืจืืช ืžื ื™ืงื•ืจ ืฉืžืื™ื™ืžืช ืืคื™ืœื• ืขืœ ืžืขืžื“ื” ื”ืขืœื™ื•ืŸ ืฉืœ ื”ื™ื™ืœื™ ื‘ื™ื‘ืจ. ืกืจื˜ื•ืŸ ืื—ื“ ืฉืœื” ื—ื•ื‘ืงืช ืืช ื‘ืŸ ืืคืœืง ืœื ื”ืฉืื™ืจ ืžืงื•ื ืœืกืคืง: ืจืง ื›ื›ื” ืื ื—ื ื• ืจื•ืฆื•ืช ืฉื”ืฆื™ืคื•ืจื ื™ื™ื ืฉืœื ื• ื™ื™ืจืื• ืขื›ืฉื™ื•

ื”ืงืืžื‘ืง ื”ืขื ืง ืฉืœ ื”ืชืงื•ืคื” ืฉื™ื™ืš ืœืžื’ืคื™ ื”ืฆืžืจ ื”ืื•ืกื˜ืจืœื™ื™ื ืฉื‘ืชื—ื™ืœืช ืฉื ื•ืช ื”ืืœืคื™ื™ื ื ื—ืฉื‘ื• ืœื‘ื—ื™ืจื” ืžืื•ื“ ืคื•ืคื•ืœืจื™ืช ื•ืžืื•ื“ ืžืคื•ืงืคืงืช. ืขื›ืฉื™ื• ื”ืคื•ืคื•ืœืจื™ื•ืช ื‘ืื” ื’ื ืขื ื—ื•ืชืžืช ืื™ื˜ื’ื™ืจืœ ืจืฉืžื™ืช, ืื‘ืœ ืขื“ื™ื™ืŸ ืžื•ืžืœืฅ ืœื”ื‘ื™ืŸ ืื™ืš ืœื ืขื•ืœ ืื•ืชืŸ ื‘ืกื˜ื™ื™ืœ

ืกื™ื›ื•ื ื”ืฉื ื” ื‘ืขื•ืœื ื”ืื•ืคื ื” ืขืœ ืคื™ ื ืชื•ื ื™ ื”ืชื ื•ืขื” ื‘ืจืฉืช ืžื›ืชื™ืจ ืืช ื”ืžื•ืชื’ ื”ื›ื™ ืžื“ื•ื‘ืจ, ื”ืœื•ื’ื• ื”ืžื•ื‘ื™ืœ, ื”ื˜ืจื ื“ ื”ืžืฉืžืขื•ืชื™, ื”ืชื™ืง ื•ื”ื ืขืœื™ื™ื ื”ื›ื™ ืžื‘ื•ืงืฉื™ื ื•ื’ื ืืช ื”ืžืชืœื‘ืฉืช ื”ืžืฉืคื™ืขื” ืฉืœ 2022. ื—ืœืง ืžื”ืชื•ืฆืื•ืช ืฆืคื•ื™ื•ืช, ื—ืœืงืŸ ืคื—ื•ืช, ื•ื›ื•ืœืŸ ืื•ืžืจื•ืช ืžืฉื”ื• ืขืœ ื”ืชืงื•ืคื” ื”ืžืฉื•ื ื” ืฉื‘ื” ื›ื•ืœื ื• ื—ื™ื™ื

ืฉืžืœื•ืช ื—ื•ืจืฃ ืžืขื•ืœื•ืช, ืžื’ืคื•ื ื™ื ื•ื ืขืœื™ ืขืงื‘, ืกืจื™ื’ื™ื, ื–'ืงื˜ื™ื ื•ืกื•ื•ื˜ืฉื™ืจื˜ื™ื ืฉื”ื ื—ืจื™ืฉื” ืžื•ื‘ื˜ื—ืช - ืืช ื›ืœ ืืœื” ืžืฆืื ื• ื”ื‘ื•ืงืจ ื‘ืืชืจ ื”ืจืฉืช ื”ืื”ื•ื‘ื”, ืฉื”ืคืชื™ืขื” ื‘ืžื‘ืฆืข ื›ื™ืคื™ ื‘ืžื™ื•ื—ื“ ืœืจื’ืœ ืกื™ื™ื‘ืจ ืžืื ื“ื™ื™. ื•ื›ืŸ, ื–ื” ืื•ืžืจ ืฉื”ื›ืœ ืชืงืฃ ืจืง ืœื”ื™ื•ื