ืจืืฉื™ ืฉื ืงืจ

ืงื•ืœืงืฆื™ื™ืช ื”ื’ืžืจ ืฉืœื• ื”ืชื‘ืœื˜ื” ื›ื‘ืจ ืขืœ ื”ืžืกืœื•ืœ ืฉืœ ื‘ื•ื’ืจื™ ืฉื ืงืจ, ื•ื”ื™ื•ื ื”ื™ื ื–ื•ื›ื” ืœื›ื‘ื•ื“ ืขื ืงื™ ื‘ืชื—ืจื•ืช ื”ื—ืฉื•ื‘ื” Hyรจres ืฉื ืขืจื›ืช ื‘ืคืจื™ื–. ืืœืจื•ืŸ, ืฉืžืขืฆื‘ ื‘ืฉื ื™ื ื”ืื—ืจื•ื ื•ืช ืœืžื•ืชื’ ืืงื ื” ืกื˜ื•ื“ื™ื•, ื”ืฆื™ื’ ืืช ื”ืคืจืฉื ื•ืช ื”ื—ื›ืžื” ื•ื”ืžืœื•ื˜ืฉืช ืฉืœื• ืœืื•ืคื ืช ื’ื‘ืจื™ื ืขื›ืฉื•ื•ื™ืช, ื•ืœืงื— ืืช ื”ืคืจืก ื”ืจืืฉื•ืŸ. ื’ื ื”ื™ืฉืจืืœื™ ื‘ื•ื’ืจ ืฉื ืงืจ ื˜ืœ ืžืกืœื‘ื™ ื‘ื™ืŸ ื”ืคื™ื™ื ืœื™ืกื˜ื™ื

ืงื•ื˜ื•ืจ ื™ืฉืจืืœื™ ืžืœื ื˜ืงืกื˜ื•ืจื•ืช, ื ืคื—ื™ื, ืฉืงื™ืคื•ื™ื•ืช ื•ื’ื•ื•ื ื™ื ืขืžื•ืงื™ื. ืชืœืžื™ื“ื™ ื‘ื™ืช ื”ืกืคืจ ืœืกื˜ื™ื™ืœื™ื ื’ ื‘ืฉื ืงืจ ืžืฆื™ืขื™ื ืœื›ื ื‘ืจื™ื—ื” ืžื”ืžืฆื™ืื•ืช ืขื ื”ืคืงืช ืื•ืคื ื” ื™ืคื”ืคื™ื™ื”. ืœื ืชื™ืงื—ื•?

ื‘ื™ื–ื ืก ืื•ืฃ ืคืืฉืŸ, ืืชืจ ื•ืžื’ื–ื™ืŸ ื”ืื•ืคื ื” ื”ื—ืฉื•ื‘ ื‘ืชืขืฉื™ื™ื”, ื‘ื—ืจ ื›ืžื“ื™ ืฉื ื” ืืช ื‘ืชื™ ื”ืกืคืจ ืœืขื™ืฆื•ื‘ ื”ื˜ื•ื‘ื™ื ื‘ื™ื•ืชืจ ื‘ืขื•ืœื. ืฉื ื” ืฉืขื‘ืจื” ืžื›ืœืœืช ืฉื ืงืจ ื”ื’ื™ืขื” ืœืžืงื•ื ื”-11 ื‘ืขื•ื“ ืฉื”ืฉื ื” ืžืขืžื“ื” ื”ืฉืชื“ืจื’ ืœื›ื“ื™ ื”ืžืงื•ื ื”-10 ื•ื”ืžื›ื•ื‘ื“ ื‘ื™ื•ืชืจ. ืื ื—ื ื• ืขืœ ื”ืžืคื” (ื”ืื•ืคื ืชื™ืช)

ืžื›ืœืœืช ืฉื ืงืจ ืžื›ื›ื‘ืช ื‘ืžืงื•ื ื”-11 ื‘ืจืฉื™ืžืช ื‘ืชื™ ื”ืกืคืจ ืœืขื™ืฆื•ื‘ ืื•ืคื ื” ื”ื›ื™ ื˜ื•ื‘ื™ื ื‘ืขื•ืœื, ืขืœ ืคื™ ืžื’ื–ื™ืŸ ื”ืื•ืคื ื” ื”ื ื—ืฉื‘ Business of Fashion. ื‘ืงื˜ื’ื•ืจื™ื” ืฉืœ ื‘ืชื™ ื”ืกืคืจ ืœืขื™ืฆื•ื‘ ื”ื›ื™ ืžืฉืคื™ืขื™ื ื”ื’ื™ืขื” ื”ืžื›ืœืœื” ืœืžืงื•ื ื”ื—ืžื™ืฉื™ ื•ื”ื™ื•ืงืจืชื™. ื“ืคื ื˜ืœื™ ื”ื—ื“ืฉื•ืช ื”ื˜ื•ื‘ื•ืช ืฉืœ ื”ื™ื•ื

ืฉื ื” ืื—ืจื™ ืฉืขืคื• ื˜ื™ืœื™ื ืžืขืœ ืชืฆื•ื’ืช ื”ื’ืžืจ ืฉืœ ืฉื ืงืจ, ื ื“ืžื” ื›ื™ ื”ืฉื ื” ื‘ื•ื’ืจื™ ืžื—ืœืงืช ื”ืื•ืคื ื” ื”ื—ืœื™ื˜ ืœื”ืฆื™ื’ ืขื‘ื•ื“ื•ืช ื’ืžืจ ื ื•ืขื–ื•ืช ื™ื•ืชืจ ืžืชืžื™ื“. ืขื ื”ืจื‘ื” ื‘ื’ื“ื™ ื’ื‘ืจื™ื ื•ืฉื™ืžื•ืฉ ื ื™ื›ืจ ื‘ื‘ื“ื™ ืฆืœื™ืœื”, ืžืฆืื ื• ืžื™ ื”ื ื”ืžืขืฆื‘ื™ื ื”ื‘ืื™ื ืฉืœ ื™ืฉืจืืœ

ืกืชื™ื• ืกื˜ืจืฉืงื• ืฉื•ืจืฃ ืขื™ื ื™ื™ื ื‘ื‘ื™ืช ื”ืื— ื”ื’ื“ื•ืœ, ืงื™ื™ื˜ืœื™ืŸ ื’'ื ืจ ืฉื•ื‘ืจืช ืืช ื”ืื™ื ื˜ืจื ื˜ ื•ื”ื’ื‘ืจื™ื ื”ื›ื™ ืฉื•ื•ื™ื ื‘ืชืœ ืื‘ื™ื‘ ืžืกืชื•ื‘ื‘ื™ื ื‘ื˜ื•ื ื™ืงื•ืช ืžื”ืžืžื•ืช. ื–ื” ื”ื–ืžืŸ ืœื”ื‘ื™ืŸ ืฉืื ื—ื ื• ื™ื›ื•ืœื™ื ืœืœื‘ื•ืฉ ื”-ื›-ืœ, ื•ืื ืืชื ืขื“ื™ื™ืŸ ืกืคืงื ื™ื™ื ื‘ื•ืื• ืชืจืื• ืืช ื”ืคืงืช ื”ื’'ื ื“ืจ ื‘ืœื ื“ืจ ืฉืœ FF ื‘ืฉื™ืชื•ืฃ ืชืœืžื™ื“ื™ ื‘ื™ืช ื”ืกืคืจ ืœืกื˜ื™ื™ืœื™ื ื’ ืฉื ืงืจ

ืžื” ืกื•ื“ ื”ืงืกื ืฉืœ ืจืฉืช ืžื•ื’'ื™ ื”ื™ืคื ื™ืช? ื”ื—ื ื•ืช ืฉืžืœื ื™ืฉืจืืœื™ื ื›ื‘ืจ ื”ืชืื”ื‘ื• ื‘ื” ื‘ื—ื•"ืœ ื”ื™ื ืฉื ื ืจื“ืฃ ืœืขื™ืฆื•ื‘ ื ืงื™, ืžื™ื ื™ืžืœื™ืกื˜ื™ ื•ืื™ื›ื•ืชื™. ืืชืžื•ืœ ื”ืชืืจื—ื• ื‘ืฉื ืงืจ ืฉื ื™ ืžืขืฆื‘ื™ื ื‘ื›ื™ืจื™ื ืฉืœ ื”ืจืฉืช ื•ื ื™ืกื• ืœื”ืกื‘ื™ืจ ืืช ื”ืฆืœื—ืช ื”ืžื•ืชื’ "ืœืœื ืžื•ืชื’". ืœื”ืœืŸ ื”ืžืžืฆืื™ื

ืžื™ื–ื 929, ื”ืžื—ืœืงื” ืœืขื™ืฆื•ื‘ ืชื›ืฉื™ื˜ื™ื ื‘ืฉื ืงืจ ื•ืžื’ื–ื™ืŸ ื”ืื•ืคื ื” fashion forward ืงืจืื• ืœืžืขืฆื‘ื™ ืชื›ืฉื™ื˜ื™ื ื•ืืงืกืกื•ืจื™ื– ืœื™ืฆื•ืจ ืชื›ืฉื™ื˜ื™ื ื‘ื”ืฉืจืืช ื‘ื’ื“ื™ ื”ื›ื”ืŸ ื”ื’ื“ื•ืœ ื•ื”ื›ืœื™ื ื‘ืžืฉื›ืŸ ื›ืคื™ ืฉืžืชื•ืืจื™ื ื‘ืกืคืจ ืฉืžื•ืช. ืžืชื•ืš 60 ืžืขืฆื‘ื™ื, ืขืฉืจื” ืคื™ื™ื ืœื™ืกื˜ื™ื ืขืœื• ืœื’ืžืจ ื•ืจืง ืื—ื“ ื™ื–ื›ื” ื‘ืžืœื’ื” ืขืœ ืกืš 10,000 ืฉืงืœื™ื. ืžื™ ื”ืžื ืฆื— ืฉืœื›ื?

ืจื•ื ืŸ ื—ืŸ ื‘ืงื•ืœืงืฆื™ื™ืช ืงื™ืฅ ืฉืชืงืœืข ืœื˜ืขืžืŸ ืฉืœ ื ืฉื™ื ื‘ื›ืœ ื’ื™ืœ ืฉื”ื•ื, H&M ื‘ืงื•ืœืงืฆื™ื” ื—ื“ืฉื”, ืื•ืจื’ื ื™ืช ื•ื™ืคื” ื‘ืžื™ื•ื—ื“, ื‘ื“ื ื™ืืœื” ืœื”ื‘ื™ ื—ื•ื–ืจื™ื ืœืฉื ื•ืช ื”ืชืฉืขื™ื, ืœื™ื˜ืœ ืงืœืžื ืกื•ืŸ ืžืฉืœื‘ืช ื‘ื™ืŸ ืงื•ืงื• ืฉืื ืœ ืœืžืจื•ืงื• ื•ืชืขืจื•ื›ืช ืชื™ืงื™ื ืžื™ื•ื—ื“ืช ื‘ืฉื ืงืจ ืฉืืกื•ืจ ืœืคืกืคืก. ื›ืœ ืžื” ืฉื—ืฉื‘ื ื• ืขืœ ื”ืงื•ืœืงืฆื™ื•ืช ื”ื—ื“ืฉื•ืช ืฉืœ ื”ืฉื‘ื•ืข

ืขืœ ืจืงืข ื”ืื–ืขืงื•ืช ื•ื”ื™ื™ืจื•ื˜ื™ื ื”ืฆื™ื’ื• ืืžืฉ 40 ื‘ื•ื’ืจื™ ื”ืžื—ืœืงื” ืœืื•ืคื ื” ื‘ืฉื ืงืจ ืืช ืงื•ืœืงืฆื™ื•ืช ื”ื’ืžืจ ืฉืœื”ื | ื‘ื™ืŸ ื”ืœื”ื™ื˜ื™ื ืžืฆืื ื• ืคืจื™ื˜ื™ื ื”ืžื™ื•ืฆืจื™ื ื‘ืžื“ืคืกืช ืชืœืช ืžื™ืžื“, ืžืฉื—ืงื™ื ื‘ื ืคื— ื•ื˜ืงืกื˜ื•ืจื” ื•ื“ืจื™ืฉืช ืฉืœื•ื ืžืžืืจื™ ืื ื˜ื•ืื ื˜ | ืืกืงืคื™ื–ื ืœืžืชืงื“ืžื™ื

ืžืคื’ืŸ ื”ื›ืฉืจื•ื ื•ืช ื”ืฉื ืชื™ ืฉืœ ื‘ื™ืช ื”ืกืคืจ ืœืื•ืคื ื” ื”ืฆื™ื’ ืืช ืงื•ืœืงืฆื™ื•ืช ื”ื’ืžืจ ืฉืœ ื”ื‘ื•ื’ืจื™ื ื”ื˜ืจื™ื™ื | ื‘ื™ืŸ ื”ืคืจื™ื˜ื™ื ื”ืžื•ืฆืœื—ื™ื ืฉื ืžืฆืื• ืขืœ ื”ืžืกืœื•ืœ: ืกืจื™ื’ ืžื“ืžื, ืฉืžืœืช ืกื™ื›ื•ืช ื“ื•ืงืจื ื™ืช ื•ืชื™ืง ืžืขื•ืจืจ ืชื™ืื‘ื•ืŸ

ื›ืœ ื”ื”ื•ื– ืื ื“ ืฉืžื•ื– ื”ื’ื™ืขื• ืœืฆืคื•ืช ื‘ืขื™ืฆื•ื‘ื™ ื”ื‘ื•ื’ืจื™ื ื”ื˜ืจื™ื™ื ืฉืœ ื‘ื™ืช ื”ืกืคืจ ืœืื•ืคื ื” | ืจื•ืชื ืกืœืข, ืœื™ืจื•ืŸ ื•ื™ื™ืฆืžืŸ, ืื•ืจื ื” ื“ืฅ, ื“ื ื™ืืœื” ืคื™ืง, ื“ืคื ื” ืœื•ืกื˜ื™ื’, ืžื•ื˜ื™ ืจื™ื™ืฃ ื•ืฉืืจ ืชื•ืคื™ื ื™ ืกื˜ื™ื™ืœ | ื“ื™ื•ื•ื— ืžื™ื•ื—ื“ ืžื”ืฉื˜ื—

ื™ืขืœ ืจื™ื™ืš, ื ื˜ืœื™ ื“ื“ื•ืŸ, ืื•ืจื ื” ื“ืฅ ื•ื™ื•ืœื™ื” ืคืœื•ื˜ืงื™ืŸ ืขืœื• ืขืœ ื”ืžืกืœื•ืœ ื‘ืชืฆื•ื’ื” ืฉื›ื•ืœื” ื”ื•ืžืื–' ืœืขื™ืจ ื”ืื•ืจื•ืช | ืžืžื—ื•ื›ื™ื ืขื•ืฆืจื™ ื ืฉื™ืžื” ื•ืขื“ ืฉืžืœื” ืฉื—ื•ืจื” ืงื˜ื ื”

ืคืจื•ื™ื™ืงื˜ ืื•ืคื ื” ื”ืžืฉืœื‘ ื‘ื™ืŸ ืฆืœื™ืœื™ื ื•ื‘ื“ื™ื, ืงื•ืœืงืฆื™ื™ืช ืชื›ืฉื™ื˜ื™ื ืขื ืจื™ื— ืฉืœ ื™ื ื•ืฉืžืœืช ืคืกื™ื ืื—ืช ืฉืฉื•ืžืจืช ืขืœ ื“ื™ืกื˜ื ืก | ื›ืœ ืžื” ืฉืขืฉื” ืœื ื• ืืช ื”ืฉื‘ื•ืข

"ืคืจื•ื™ืงื˜ ืžืกืœื•ืœ" ื”ื™ื ื”ืชื•ื›ื ื™ืช ื”ืื”ื•ื‘ื” ืขืœื™ื›ื? ื—ื•ืœืžื™ื ืœืขื‘ื•ื“ ื›ืกื˜ื™ื™ืœื™ืกื˜ื™ื? ืžืชืคื™ืจื” ื•ืขื“ ืงื ื™ื™ื ื•ืช - ื›ืœ ื”ื“ืจื›ื™ื ืœื”ื›ื™ืจ ืืช ื”ืชืฉื•ืงื” ืžืงืจื•ื‘ | ื•ืืฃ ืžื™ืœื” ืขืœ ืชื•ืืจ ืจืืฉื•ืŸ