ืจืืฉื™ ืžืืžืจื™ื ืžืืช ื™ื•ื‘ืœ ืคื’ื™

ื‘ื™ืœื“ื•ืชื” ื”ื™ื ื”ืชื‘ื™ื™ืฉื” ื‘ืขื‘ื•ื“ื” ืฉืœ ืื‘ื ืฉืœื”, ืขื“ ืฉื™ื•ื ืื—ื“ ืฉืืœื” ืื•ืชื• ืœืžื” ื”ื•ื ืขื•ืฉื” ืืช ื–ื”. ื”ื™ื•ื, ืฉืœื•ืฉื™ื ืฉื ื” ืื—ืจื™, ืื•ืจื™ื” ืขื–ืจืŸ ื”ืคื›ื” ืืช ื”ื–ื™ื›ืจื•ืŸ ื”ื–ื” ืœืฆืขื“ ืžืฉืžืขื•ืชื™ ืžืื•ื“ ื‘ืงืจื™ื™ืจื” ืฉืœื”: ืขื™ืฆื•ื‘ ืงื•ืœืงืฆื™ื” ืœืจื ื•ืืจ, ืฉืืชืžื•ืœ ื›ื‘ืจ ื’ืจืžื” ืœืกืœื‘ืก ื•ืžืฉืคื™ืขื ื™ื•ืช-ืขืœ ืœื”ืชื™ื™ืฆื‘ ื•ืœื”ื“ื’ื™ื ืืช ื”ื˜ืืฆ' ื”ื’ืœืืžื™-ืกืงืกื™ ืฉืขื–ืจืŸ ืžื‘ื™ืื” ืœื›ืœ ืžื” ืฉื”ื™ื ื ื•ื’ืขืช ื‘ื• (ืื‘ืœ ื”ืคืขื ื™ืฉ ื’ื ื‘ื’ื“ื™ื ืฆื ื•ืขื™ื)

ืื—ืจื™ ื—ื–ื™ื™ืช ื”ืคื˜ืžื•ืช, ื—ื–ื™ื™ืช ื”ืคื™ืจืกื™ื ื’ ื‘ืคื˜ืžื•ืช, ืชื—ืชื•ื ื™ ื”ืคื•ืฉ-ืืค ื•ืžื—ื˜ื‘ ื”ืคืจืฆื•ืฃ - ืžื’ื™ืข ื”ืžื•ืฆืจ ื”ื—ื“ืฉ ืฉืœ ืกืงื™ืžืก, ื•ืื™ื›ืฉื”ื• ืžืฆืœื™ื— ืœื”ืชืขืœื•ืช ืขืœ ื›ืœ ืืœื”. ื—ื•ื˜ื™ื ื™ "ื”ื‘ื•ืฉ ื”ืื•ืœื˜ื™ืžื˜ื™ื‘ื™" ืžื‘ืงืฉ ืœื”ื—ื–ื™ืจ ืืช ื”ื›ื‘ื•ื“ ืœืขืจื•ื•ื” ื”ื ืฉื™ืช - ื‘ืืžืฆืขื™ื ืžืœืื›ื•ืชื™ื™ื ื•ืžื’ื•ื—ื›ื™ื ืœืžื“ื™ - ื•ืื™ื›ืฉื”ื• ื”ื•ื ื›ื‘ืจ ืกื•ืœื“ ืืื•ื˜ ื‘ื›ืœ ื”ืฆื‘ืขื™ื ื•ืกื’ื ื•ื ื•ืช ื”ืฉื™ืขืจ

ื‘ืชื•ืš ืจืฆืฃ ื”ื‘ื›ื•ืจื•ืช ื”ืžืจื’ืฉื•ืช ืฉืœ ื—ื™ืœื•ืคื™ ื”ืžืขืฆื‘ื™ื, ื‘ืœื˜ื” ืขื•ื’ืžืช ื ืคืฉ ืื—ืช ื’ื“ื•ืœื” ื•ืฉืขื™ืจื”. ื•ื’ื ืžื™ื• ืžื™ื• ืœื ืžืฉื”ื•. ื”ืžื›ื•ืคืชืจืช ื”ืžื•ืฉืœืžืช ืฉืœ ืฉืื ืœ, ื ืขืœื™ ื”ื’ื•ืžื™ ืฉืœ ืœื•ืื•ื•ื” ื•ืกื™ื“ื•ืจื™ ื”ืฉื™ืขืจ ืฉืœ ื“ื” ืจื•ืื•, ืœืขื•ืžืช ื–ืืช, ื”ืฆืœื™ื—ื• ืœื”ื“ืœื™ืง ืื•ืชื ื•, ื•ืื ื›ื‘ืจ ืขื™ืจื•ื - ืฉื™ื”ื™ื” ืฉืœ ืื“ื™ืกื•ืŸ ืจื™ื™. ื—ื“ืฉื•ืช, ืฉืืœื•ืช ื•ืžื—ืฉื‘ื•ืช ืขืœ ืžื” ืฉืงืจื” ื”ืฉื‘ื•ืข ื‘ืขื•ืœื ื”ืื•ืคื ื”

ืื‘ืœ ื”ืืžืช ื”ื™ื ืฉื–ื” ืžืžืฉ ืœื ื”ืคืจื™ื˜ ืฉื”ื›ื™ ืจื™ื’ืฉ ืื•ืชื ื• ื”ืฉื‘ื•ืข ืžืชื•ืš ืฉืช"ืค ืฉืœ ื ื™ื™ืงื™ ืขื ืžื•ืชื’ ืื—ืจ - ื•ื”ื™ื• ืฉืœื•ืฉื” (!) ื›ืืœื”. ืžืชื‘ืงืฉ ืœืงืคื•ืฅ ื’ื ืœืฉื‘ื•ืข ื”ืื•ืคื ื” ื‘ืžื™ืœืื ื•, ืฉื ื”ื™ื•ืจืฉืช ืฉืœ ืคื ื“ื™ ืžืกืžื ืช ื ื—ื™ืชื” ืจื›ื” ื‘ืขื™ื“ืŸ ื”ืžืขืฆื‘ื™ื ื”ื—ื“ืฉื™ื, ื•ื’ื ื”ื—ื–ื•ืŸ ืฉืœ ื“ืžื ื” ืœื’ื•ืฆ'ื™ ืžืฆืœื™ื— ืœืจื’ืฉ ื•ืืฃ ืœืกืงืจืŸ - ืื‘ืœ ื”ื˜ื™ื–ืจ ืฉืœ ื‘ืœื ืกื™ืื’ื” ืžื”ื•ื•ื” ืจืžื– ืขื‘ื” ืœืžื” ืฉื”ื•ืœืš ืœืงืจื•ืช ื‘ืคืจื™ื–. ื—ื“ืฉื•ืช, ืฉืืœื•ืช ื•ืžื—ืฉื‘ื•ืช ืขืœ ืžื” ืฉืงืจื” ื”ืฉื‘ื•ืข ื‘ืขื•ืœื ื”ืื•ืคื ื”

ืžื•ื“ื•ืช ืฉื”ืชืžื›ืจื ื• ืงืฆืช ืœืงืกื ื”ื“ื™ืงื•ืจ ื”ื‘ื™ืชื™ ื”ื–ื”. ื•ื’ื: ืงืจื ื”ืœื—ื•ืช ื”ืื”ื•ื‘ ืžื›ื•ืœื ืžืงื‘ืœ ื’ืจืกื” ืืคืจืกืงื™ืช ืžื•ืฉืœืžืช, ืžื•ืฆืจ ืฉื‘ืืžืช (ืื‘ืœ ื‘ืืžืช) ืžืฆืœื™ื— ืœื˜ืฉื˜ืฉ ืคื™ื’ืžื ื˜ืฆื™ื”, ืžื•ืชื’ ื”ื‘ื™ื•ื˜ื™ ื”ืกื•ืคืจ-ืกืงืกื™ ืฉืขื•ืœื” ืœืืจืฅ, ืกื•ืžืง ืงืจืžื™ ืžืขื•ืœื” ืฉืœ ืžืืคืจืช ื™ืฉืจืืœื™ืช ื•ืžื™ืกื˜ ืœืฉื™ืขืจ ืฉืžื‘ื™ืก ืืช ื”ืคืจื™ื–. ืžื•ืฆืจื™ ื”ื‘ื™ื•ื˜ื™ ื”ื›ื™ ืžื•ืžืœืฆื™ื ืฉื‘ื“ืงื ื• ืœืื—ืจื•ื ื”

ื”ืฉืชื’ืขื ื• ื›ืฉืจืื™ื ื• ืื•ืชื ืขืœ ื”ืžืกืœื•ืœ, ื•ื”ืคืืฉื ื™ืกื˜ื•ืช ืื›ืŸ ืžื™ื”ืจื• ืœื”ืกืชืขืจ ื•ืœื’ืจื•ืฃ ืœื™ื™ืงื™ื ืขืœ ื”ืคืจื™ื˜ ืฉืื™ ืืคืฉืจ ืœื”ืชืขืœื ืžืžื ื•. ืื‘ืœ ืขื›ืฉื™ื• ื”ื’ื™ืžื™ืง ืฉืงืข, ื•ื”ื˜ืจื ื“ ื ืฉืืจ: ืžืฉืงืคื™ ื”ืฉืžืฉ ื”ืขืฆื•ืžื™ื ืฉืœ ืคืจืื“ื”, ืฉื‘ืžืงื•ืจ ื”ื’ื™ืขื• ืขื ืžื˜ืคื—ืช ืจืืฉ ื‘ื™ืœื˜-ืื™ืŸ, ื”ื ื”ืืงืกืกื•ืจื™ ื”ื›ื™ ื—ื ื‘ืคื™ื“ ื›ืจื’ืข. ื’ื ื”ืจืฉืชื•ืช ื”ืžื”ื™ืจื•ืช ื›ื‘ืจ ืขืœ ื–ื”

ืขืงื‘ื™ ื”ื•ื•ื“ื’' ืžืกืžื ื™ื ืงืืžื‘ืง ืขืงืฉื ื™ ื›ื‘ืจ ืชืงื•ืคื” - ื•ืžื•ืฆืœื— ืœืžื“ื™ ื‘ืขื•ืœืžื•ืช ื ืขืœื™ ื”ืขืจื‘ ื•ื”ืžื’ืคื™ื™ื - ืื‘ืœ ื”ื’ืขืชื ืœืชื—ื•ื ื”ืกื ื™ืงืจืก ื”ื™ื ื›ื‘ืจ ื ื•ืกื˜ืœื’ื™ื” ืžืคื•ืงืคืงืช ื‘ืžื™ื•ื—ื“. ื”ื“ื’ื ืฉืฉื™ื’ืข ืืช ื”ืื™ื˜ื’ื™ืจืœืก ื‘-2010 ื”ื•ื ืื•ืชื• ืื—ื“ ืฉืžืฉื’ืข ืขื›ืฉื™ื• ืืช ื”ื“ื•ืจ ื”ื‘ื ืฉืœื”ืŸ, ื•ืžืฆื˜ืจืคื•ืช ืืœื™ื• ื’ืจืกืื•ืช ืฉืœ ื‘ืชื™ ืื•ืคื ื”, ืžื•ืชื’ื™ ืกืคื•ืจื˜ ื•ืจืฉืชื•ืช ืžื”ื™ืจื•ืช

"ืคื•ืžื” ื‘ืžืฆื‘ ื—ื™ืจื•ื", ื ื˜ืขืŸ ื”ืฉื‘ื•ืข ื‘ืฆื™ื˜ื•ื˜ ืฉื”ืฆื™ืช ืืช ื”ืฉืžื•ืขื•ืช, ืœืคื™ื”ืŸ ื”ืกื›ืกื•ืš ื”ื”ื™ืกื˜ื•ืจื™ ื‘ื™ืŸ ื”ืื—ื™ื ื“ืกืœืจ ืขืฉื•ื™ ืœื”ืกืชื™ื™ื, 100 ืฉื ื” ืœืื—ืจ ืžื›ืŸ, ื‘ืžื™ื–ื•ื’ ืžืคืชื™ืข. ื•ื’ื: ืœ-UGG ื™ืฉ ืžื’ืคื™ ืคืจื•ื•ื” ืฉื ื—ืœื•ื ืขืœื™ื”ื ื‘ืœื™ืœื”, ื•ืื ืก ื—ื•ื‘ืจื™ื ืœื•ื•ืœื ื˜ื™ื ื• ื‘ืงืžืคื™ื™ืŸ ืฉืกื•ืฃ-ืกื•ืฃ ื’ื•ืจื ืœ-AI ืœื”ื™ืจืื•ืช ืงืฆืช ืžื’ื ื™ื‘, ื•ื”ื›ืคื›ืคื™ื ืฉื”ื™ืฉืจืืœื™ื ืื•ื‘ืกืกื™ื‘ื™ื™ื ืืœื™ื”ื ืžืงื‘ืœื™ื ื’ืจืกื” ื”ื™ืกื˜ืจื™ืช ืžืชืžื™ื“. ื—ื“ืฉื•ืช, ืฉืืœื•ืช ื•ืžื—ืฉื‘ื•ืช ืขืœ ืžื” ืฉืงืจื” ื”ืฉื‘ื•ืข ื‘ืขื•ืœื ื”ืื•ืคื ื”

ืžืคื’ืฉ ื‘ื™ืŸ ื ื™ื’ื•ื“ื™ื ื”ื•ื ืชืžื™ื“ ืื‘ืŸ ื™ืกื•ื“ ืฉืœ ืกื˜ื™ื™ืœื™ื ื’, ืื‘ืœ ื ืจืื” ืฉืœืื—ืจื•ื ื” ื”ื•ืœืš ื•ื’ื•ื‘ืจ ื”ืกืงืก-ืืคื™ืœ ืฉื‘ืฉื™ื“ื•ืš ื‘ื™ืŸ ื”ืกืคื•ืจื˜ื™ื‘ื™ ืœืจื•ืžื ื˜ื™. ื—ืฆืื™ื•ืช ื ืคื•ื—ื•ืช ื•ืกื•ื•ื˜ืฉื™ืจื˜ื™ื, ื’ื•ืคื™ื•ืช ืชื—ืจื” ื•ื˜ื™ื™ืฆื™ื, ื•ืืœ ืชืฉื›ื—ื• ืืช ื˜ืจื ื“ ื”ื ืขืœื™ื™ื ื”ื‘ื•ืœื˜ ืฉืœ ื”ืฉื ื” - ื›ืœ ื”ืคื™ื“ ื›ื‘ืจ ื”ื›ื™ ืขืœ ื–ื”, ื•ื–ื” ื”ืจื’ืข ืœื”ืชืžืœื ื‘ื”ืฉืจืื”

ืžื™ื™ืกื“ ื‘ื™ืช ื”ืื•ืคื ื” ื”ืื™ื˜ืœืงื™, ืฉืžื–ื•ื”ื” ืขื ืืœื’ื ื˜ื™ื•ืช ืžื•ื“ืจื ื™ืช, ื ืคื˜ืจ ื”ืœื™ืœื” ื‘ื‘ื™ืชื• ื‘ืžื™ืœืื ื• ื‘ื’ื™ืœ 91. ื‘ืžืฉืš ื™ื•ืชืจ ืžื—ืžื™ืฉื” ืขืฉื•ืจื™ื ื”ื›ืชื™ื‘ ืืช ืกื’ื ื•ืŸ ื”ืœื‘ื•ืฉ ืฉืœ ื”ื—ื‘ืจื” ื”ื’ื‘ื•ื”ื” ื•ื”ืคืš ืœืกืžืœ ืฉืœ ื—ื™ื™ื˜ื•ืช ืขื™ืœื™ืช, ืฉื’ื ื›ื™ื›ื‘ื” ืขืœ ื”ืฉื˜ื™ื—ื™ื ื”ืื“ื•ืžื™ื. "ื‘ืœืชื™ ื ืœืื” ืขื“ ื”ืกื•ืฃ, ื”ื•ื ืขื‘ื“ ืขื“ ื™ืžื™ื• ื”ืื—ืจื•ื ื™ื", ื ื›ืชื‘ ื‘ื”ื•ื“ืขื” ื”ืจืฉืžื™ืช ืฉืœ ื‘ื™ืช ื”ืื•ืคื ื”

ื–ื” ืœื ื”ื™ื” ืคืฉื•ื˜, ืื‘ืœ ื ืžืฆื ืžื™ ืฉื™ืคืจื•ืฉ ืืช ื—ืกื•ืชื• ืขืœ ืฉื‘ื•ืข ื”ืื•ืคื ื” ื”ื™ืฉืจืืœื™ - ืฉื ืงืจื ืขื›ืฉื™ื•, ื‘ื”ืชืื, ืฉื‘ื•ืข ื”ืื•ืคื ื” ื™ืฉืจืืœ ืงื ื“ื” ืชืœ ืื‘ื™ื‘ 2025. ื—ื‘ืจืช ื”ื ื“ืœ"ืŸ ื”ืžื•ื‘ื™ืœื” ืชืกืคืง ื’ื ืืช ื”ืœื•ืงื™ื™ืฉืŸ, ื‘ืžืชื—ื ืงืจืžื ื™ืฆืงื™ ืฉื‘ื‘ืขืœื•ืชื” ื‘ื“ืจื•ื-ืžื–ืจื— ืชืœ ืื‘ื™ื‘. ื–ื” ื™ืงืจื” ื‘ืกื•ืฃ ื—ื•ื“ืฉ ืื•ืงื˜ื•ื‘ืจ, ื™ื›ืœื•ืœ ืžืขืฆื‘ ื‘ื™ื ืœืื•ืžื™ ืฉื™ืฆื™ื’ ื‘ืืจืฅ ืœืจืืฉื•ื ื” ื•ื’ื ื”ืขื ืงืช ืคืจืก ืžืคืขืœ ื—ื™ื™ื ืœืฆืœื ื”ืื•ืคื ื” ื”ืื’ื“ื™ ื‘ืŸ ืœื

ืจืื™ืชื ืืช ื”ืคืจืง ื”ื—ื“ืฉ ืฉืœ "ืžื” ืœื›ืœ ื”ืจื•ื—ื•ืช ื ืกื’ืจ ืขื ื–ืืจื”"? ื›ื™ ื”ื•ื ืื—ื“ ืœืคื ืชื™ืื•ืŸ: ื”ืคืขื ื”ื—ืœื™ื˜ื” ื”ืจืฉืช ื”ืกืคืจื“ื™ืช ื”ืื”ื•ื‘ื” ืœืžื›ื•ืจ ืœื ื• ื’'ื™ื ืก ื—ื•ื˜ื™ื ื™, ืื• ื—ื•ื˜ื™ื ื™ ื’'ื™ื ืก - ืื ื—ื ื• ื‘ืืžืช ืœื ืกื’ื•ืจื•ืช ืขืœ ื–ื” - ื•ื’ื ื‘ื˜ื™ืงื˜ื•ืง ื›ื‘ืจ ืžืชื—ื™ืœื™ื ืœืฆื•ืฅ ืกืจื˜ื•ื ื™ ื”ืชื’ื•ื‘ื” ื”ื”ืžื•ืžื™ื. ืœื”ื™ื˜ ื•ื™ืจืืœื™ ืื• ื’ื™ืžื™ืง ืžื‘ื™ืš?

ื—ื•ืœืฆื•ืช ื”ืจื•ื’ื‘ื™ - ืžืคื•ืกืคืกื•ืช, ืœืจื•ื‘ ืขื ืฆื•ื•ืืจื•ืŸืŸ ืคื•ืœื• - ื”ื—ืœื• ืœื”ืฉืชืœื˜ ืขืœ ืžืœืชื—ื•ืช ื”ืื™ื˜ื’ื™ืจืœืก ื›ื‘ืจ ื‘ืขื•ื ื” ืฉืขื‘ืจื”, ืื‘ืœ ืขื›ืฉื™ื• ื›ืฉื”ืจืฉืชื•ืช ื•ื”ืžื•ืชื’ื™ื ืžืชื—ื™ืœื™ื ืœื”ื’ื™ื‘ ื‘ื”ืชืื, ื–ื” ืœื’ืžืจื™ ื”ื–ืžืŸ ืœืžืฆื•ื ื›ืžื” ืื•ืคืฆื™ื•ืช ืฉื™ืกื’ืจื• ืคื™ื ื” ืขื ื”ื˜ืจื ื“ ื”ื›ื™ ืงืœ ื•ื ื›ื•ืŸ ืฉืœ ื”ืกืชื™ื•

ื”ื™ื, ื›ืžื• ืฉืื•ืžืจื™ื ื‘ืžื—ื•ื–ื•ืชื™ื ื•, "ื›ื‘ืจ ืœื ื ืจืื™ืช ืื•ืชื• ื“ื‘ืจ" - ื•ื ื™ื›ืจ ืฉืžื’ื ื™ื‘ ืœื” ืขื ื–ื”. ื•ื’ื: ื”ืžื•ืชื’ ืฉืœื™ื”ืง ื‘ื•ื‘ื•ืช ืžื™ืŸ ื‘ืžืงื•ื ื“ื•ื’ืžื ื™ื•ืช, ื”ืงืžืคื™ื™ืŸ ื”ื™ืคื”ืคื” ืฉืœ ืžืขืฆื‘ืช ื”ืขืœ, ืืœื™ืคื•ืช ื”ื˜ื ื™ืก ื”ืคืชื•ื—ื” ื‘ืืจืฆื•ืช ื”ื‘ืจื™ืช ื›ื‘ืจ ืžื’ื™ืฉื” (ื—ื”!) ืœื•ืงื™ื ืœืคื ืชืื•ืŸ ื•ื”ืคื™ื“ ื ืืœืฅ ืœื‘ื—ื•ืจ ื‘ื™ืŸ ืฉืชื™ ืื™ืžื”ื•ืช. ื—ื“ืฉื•ืช, ืฉืืœื•ืช ื•ืžื—ืฉื‘ื•ืช ืขืœ ืžื” ืฉืงืจื” ื”ืฉื‘ื•ืข ื‘ืขื•ืœื ื”ืื•ืคื ื”

ืžื—ืœืงืช ื”ื˜ื™ื™ืฆื™ื ืœืจื•ื‘ ืœื ื ืชื•ื ื” ืœื™ื•ืชืจ ืžื“ื™ ื’ื—ืžื•ืช ื˜ืจื ื“ื™ื•ืช, ื•ื”ื”ืชืคืชื—ื•ืช ื”ืื—ืจื•ื ื” ืฉืจืื™ื ื• ืฉื ื”ื™ื ื”ืžืขื‘ืจ ื‘ื™ืŸ ื’ื–ืจืช ื”ื‘ื™ื™ืงืจ ืœืืœื˜ืจื ื˜ื™ื‘ื” ื”ืงืฆืจืฆืจื”. ืืœื ืฉืขื›ืฉื™ื• ืžื’ื™ืข ืื—ื“ ื”ื˜ืจื ื“ื™ื ื”ื“ื•ืžื™ื ื ื˜ื™ื™ื ืฉืœ ื”ืชืงื•ืคื” ืœื“ืจื•ืฉ ืืช ืžืงื•ืžื• ื”ื˜ื‘ืขื™ ืฉื, ื•ื”ืชื•ืฆืื”, ื—ื•ื‘ื” ืœื”ื•ื“ื•ืช- ืœื•ื”ื˜ืช ืœืžื“ื™. ื›ืš ืชืœื‘ืฉื• ืืช ื˜ื™ื™ืฅ ื”ืงืคืจื™