ืื™ืคื” ืงื ื™ืช: ืชืจืฆื” ื›ื”ืŸ ื—ื•ืฉืคืช ืืช ืฉืจื™ืจื™ ื”ื‘ื˜ืŸ ื‘ื˜ื•ืค ื—ืœื•ืžื™

ืงืœ ืœื”ืชืจืฉื ื•ืœื”ืชืคืขืœ ืžื”ืœื•ืงื™ื ื”ืงืœืืกื™ื™ื ืฉืœ ืงื™ื™ื˜ื™ ื”ื•ืœืžืก. ื”ื™ื ื™ื•ื“ืขืช ืœืœื‘ื•ืฉ ื‘ื’ื“ื™ื ืฉืžืชื›ืชื‘ื™ื ื‘ืจื’ื™ืฉื•ืช ืขื ื”ื˜ืจื ื“ื™ื ื”ืœื•ื”ื˜ื™ื, ืื‘ืœ ืžื“ื™ ืคืขื ืžื’ื™ืข ืœื• ืœื•ืง ืฉื’ื•ืจื ืœืขืฆื•ืจ, ืœื”ืจื”ืจ, ืœื”ืฉืชื”ื•ืช. ื”ืคืขื ืžื“ื•ื‘ืจ ื‘ืกืงื™ื ื™ ื’'ื™ื ืก ืžื˜ื•ืœืื™ื ืฉืฆื•ืจื” ืฆื‘ืขื•ื ื™ืช ื•ื”ืจืคืชืงื ื™ืช ื•ืขื ืชื’ ืžื—ื™ืจ ืžื•ื’ื–ื ืœื›ืœ ื”ื“ืขื•ืช. ื”ืื ื”ื™ื ืฆืจื™ื›ื” ืœื›ืคืจ ืขืœ ื›ืš ืื• ืฉืื ื—ื ื• ืฆืจื™ื›ื™ื ืคืฉื•ื˜ ืœื”ืชืจื’ืœ?

ืงื•ื˜ื•ืจ ื™ืฉืจืืœื™ ืžืœื ื˜ืงืกื˜ื•ืจื•ืช, ื ืคื—ื™ื, ืฉืงื™ืคื•ื™ื•ืช ื•ื’ื•ื•ื ื™ื ืขืžื•ืงื™ื. ืชืœืžื™ื“ื™ ื‘ื™ืช ื”ืกืคืจ ืœืกื˜ื™ื™ืœื™ื ื’ ื‘ืฉื ืงืจ ืžืฆื™ืขื™ื ืœื›ื ื‘ืจื™ื—ื” ืžื”ืžืฆื™ืื•ืช ืขื ื”ืคืงืช ืื•ืคื ื” ื™ืคื”ืคื™ื™ื”. ืœื ืชื™ืงื—ื•?

ื›ื•ื›ื‘ืช ื”ืขืœ ื‘ืช ื”-55 ื”ื™ื ืชืžื™ื“ ืื—ืช ื”ื ืฉื™ื ื”ืžืกืงืจื ื•ืช ื‘ืขื•ืœื ื”ื‘ื™ื“ื•ืจ, ืื‘ืœ ื”ืคืขื ื‘ืžื™ื•ื—ื“: ื‘ืจืื™ื•ืŸ ื•ื”ืคืงื” ืžืฉื•ื’ืขืช ืœืžื’ื–ื™ืŸ ืื™ื ื˜ืจื•ื•ื™ื• ื”ื™ื ืžื“ื‘ืจืช ืขืœ ื”ืคืจื™ื“ื” ืžื‘ืŸ ืืคืœืง, ื•ืžืขื ื™ื™ืŸ ืืฃ ื™ื•ืชืจ - ืžืฆื˜ืœืžืช ื‘ืžื™ื˜ื‘ ืคืจื™ื˜ื™ ื”ืขืœ ื”ื—ื™ื™ืชื™ื™ื ืœืชืžื•ื ื•ืช ืœื•ื”ื˜ื•ืช ืžืชืžื™ื“

ื‘ื’ื“ ื’ื•ืฃ ืœืกืชื™ื• ื‘ืฆื‘ืข ืžื“ื•ื™ืง, ืžื’ืคื™ื™ื ืคื•ืจ ืœื™ื™ืฃ, ืžืกื™ื›ื” ืœืฉื™ืขืจ ืฉื‘ืืžืช ืขื•ื‘ื“ืช, ืงื•ื ื˜ื•ืจ ืœืคื ื™ื ืฉืžื—ื˜ื‘ ื‘ืงื˜ืข ืื—ืจ, ืชื™ืง ื—ื•ืจืคื™ ืœืคื™ืœืื˜ื™ืก ืื• ืกืชื ืœืขื‘ื•ื“ื”, ื˜ืจื ื™ื ื’ ื‘ืฆื‘ืข ื”ื•ืจืก ื•ืจื™ื— ืœื‘ื™ืช ืฉื™ื’ืจื•ื ืœื›ื ืœื“ืžื™ื™ืŸ ืฉืืชื ื’ืจื™ื ื‘ืžืœื•ืŸ ื™ื•ืงืจื”. ื”ืžืœืฆื•ืช ืœืฉื•ืคื™ื ื’

ืฉื™ ื–ื ืงื• ื”ื™ื ืื—ืช ื”ื“ื•ื’ืžื ื™ื•ืช ื”ื™ืฉืจืืœื™ื•ืช ื”ืžืฆืœื™ื—ื•ืช ื‘ื™ื•ืชืจ ื‘ืขื•ืœื, ื•ืขื›ืฉื™ื• ื”ื™ื ืงื•ื˜ืคืช ืขื•ื“ ืงืžืคื™ื™ืŸ ื ื—ืฉืง โ€“ ืœืžื•ืชื’ ื”ืื™ืคื•ืจ ื”ืขื•ืœืžื™ MAC. "ื”ื›ืœ ืงืจื” ื›ืœ ื›ืš ืžื”ืจ", ื”ื™ื ืžืกืคืจืช, "ื–ื” ื›ื‘ื•ื“ ืžื˜ื•ืจืฃ ืขื‘ื•ืจื™"

ื”ืจืฉืช ื”ื‘ืจื™ื˜ื™ืช ื”ืื”ื•ื‘ื” ืฆืคื•ื™ื” ืœื”ืฉืชืœื˜ ืขืœ ื”ื—ื ื•ืช ืฉืœ ืื•ืœื“ ื ื™ื™ื‘ื™ ื‘ืจื—ื•ื‘ 34 ื‘ืžื ื”ื˜ืŸ (ืžื•ืœ ืžื™ื™ืกื™'ืก ื•ืชื—ื ืช ื”ืจืœื“ ืกืงื•ื•ืจ). ื™ื”ื™ื” ื–ื” ืกื ื™ืฃ ื”ื“ื’ืœ ืฉืœ ืคืจื™ื™ืžืจืง ื‘ืืจื”"ื‘, ื•ื”ื•ื ื™ื›ืœื•ืœ ืืจื‘ืข ืงื•ืžื•ืช (ื›-5,000 ืžื˜ืจื™ื ืจื‘ื•ืขื™ื) ืฉืœ ื‘ื’ื“ื™ื ื•ืืงืกืกื•ืจื™ื– ืœื›ืœ ื”ืžืฉืคื—ื” ืœืฆื“ ืื‘ื™ื–ืจื™ื ืœื‘ื™ืช ื•ืžื•ืฆืจื™ ื‘ื™ื•ื˜ื™. ืขื•ื“ ืกื™ื‘ื” ืœื”ื’ื™ืข ืœืฉื

ืžืฆื“ ืื—ื“ - ืื™ืžืคืจื™ื™ืช ื”ื”ืœื‘ืฉื” ื”ืชื—ืชื•ื ื” ื”ืื•ืœื˜ืจื”-ืžื’ื” ืกืงืกื™ืช ืฉืœ ืจื™ืจื™. ืžืฆื“ ืฉื ื™ - ืžื•ืชื’ ื”ืกื˜ืจื™ื˜ ื”ืื™ืงื•ื ื™ ืฉืžื–ื•ื”ื” ืขื ื›ืœ ืžื” ืฉืจื•ืชื— ื•ื—ืกืจ ื‘ื•ืฉื”. ื”ืงื•ืœืงืฆื™ื” ื”ืžืฉื•ืชืคืช ืœืกื•ื•ืื’'Xืคื ื˜ื™ ื•ื“ื™ื–ืœ ื”ื™ื ืžืกื•ื’ ื”ื“ื‘ืจื™ื ืฉืœื ื‘ืจื•ืจ ืื™ืš ืœื ืงืจื• ืงื•ื“ื, ื›ื™ ืžื“ื•ื‘ืจ ื‘ื—ื™ื‘ื•ืจ ืฉืžื•ืฆื™ื ืืช ื”ืžื™ื˜ื‘ ืžื›ืœ ื”ืžืขื•ืจื‘ื™ื

ื”ืจืืคืจื™ืช ื”ืขืœืชื” ืคื•ืกื˜ ืฉื’ืจืชื™ ืœื›ืื•ืจื”, ืื‘ืœ ื”ืื™ื ื˜ืจื ื˜ ื”ืชืงืฉื” ืœื”ืชืขืœื ืžื”ืžืจืื” ื”ื—ื“ืฉ ื•ื”ืืงืกื˜ืจื”-ื—ื˜ื•ื‘ ืฉืœื”. ืžื™ ืฉืขื•ืงื‘ ืžืงืจื•ื‘ ื™ื•ื“ืข ืฉื“ื™ ืกื˜ืœื™ื•ืŸ ืžืฉืงื™ืขื” ื”ืจื‘ื” ื‘ืื™ืžื•ื ื™ื, ื•ื›ืจื’ืข ื‘ื”ื—ืœื˜ ื ืจืื” ืฉืงืœ ื‘ืงืจื‘ - ื‘ื™ืŸ ื”ืฉืืจ ื‘ื–ื›ื•ืช ื”ืืื•ื˜ืคื™ื˜ ื”ื”ื™ืกื˜ืจื™ ืฉืฉื•ืื‘ ื”ืฉืจืื” ืžืฉื ื•ืช ื”-2000 ื”ืžื•ืงื“ืžื•ืช

ื”ื—ื‘ืจื•ืช ื”ื˜ื•ื‘ื•ืช ืืœืžื– ืžื ื™ื’ืกื˜ื• ื•ื“ื ื™ ืœื•ื™, ื”ืกื˜ื™ื™ืœื™ืกื˜ื™ืช ื”ืื™ืฉื™ืช ืฉืœ ืงื™ื ืงื“ืฉื™ืืŸ, ื™ืฆืื• ืœืืจื•ื—ืช ืขืจื‘ ืขื ื—ื‘ืจื™ื. ื”ื–ื“ืžื ื•ืช ืžืขื•ืœื” ืžืฆื“ ื“ื ื™ ืœืฉื—ืจืจ ืืช ืืœืžื– ืžื”ื‘ืœื™ื™ื–ืจ ื”ืžื—ื•ื™ื˜ ืฉื”ื™ื ืชืžื™ื“ ืฆืจื™ื›ื” ืœืœื‘ื•ืฉ ืœื˜ืœื•ื•ื™ื–ื™ื” ื•ืœื”ืœื‘ื™ืฉ ืื•ืชื” ื‘ืฉืžืœืช ืžื™ื ื™ ื”ื•ืจืกืช ืžื‘ื™ืช ืกืงื™ืžืก ืฉืœ ื”ื‘ื•ืกื™ืช ื•ื”ื—ื‘ืจื” ื”ืงืจื•ื‘ื” ืงื™ื. ืื”ื‘ื ื• ื‘ื™ื•ืชืจ

ืงื™ื™ื˜ื™ ื”ื•ืœืžืก ืจืง ื™ืฆืื” ืœืกื™ื‘ื•ื‘ ื‘ืขื™ืจ ื•ืกื™ืคืงื” ืœื ื• ืœื•ืง ืžื“ื•ื™ืง ืœืกืชื™ื• ื”ืžืชืงืจื‘. ื–ื” ื”ืชื—ื™ืœ ืขื ืกื•ื•ื“ืจ ื‘ื–' ื™ืคื”, ื ืขืœื™ ื‘ืœืจื™ื ื” ืœื‘ื ื•ืช ืฉืชืืžื• ืœืชื™ืง ื”ืฆื“ ื”ื’ื“ื•ืœ. ื”ื—ืœืง ื”ืžืคืชื™ืข ื‘ืžืจืื” ื”ื›ื•ืœืœ ื”ื™ื ื—ืฆืื™ืช ื”ืงืคืœื™ื, ืขื ืจืฆื•ืขื” ืงื˜ื ื” ื•ืขืœื™ื” ืื‘ื–ื. ืืคืงื˜ ืงื™ื™ื˜ื™ ื‘ืคืขื•ืœื”

ืœื ืชื•ืคืชืขื• ืœื’ืœื•ืช ืฉื”ื™ื ืžืจื™ืžื” ื›ื›ื” ืœื—ื–ื™ื™ื” ื”ื—ื“ืฉื” ืฉืœ ืกืงื™ืžืก, ื”ืžื•ืชื’ ืฉืœื” ืขืฆืžื”, ืื‘ืœ ืื ื—ื ื• ื’ื ืžืžืฉ ืœื ื ื•ืคืชืข ืœื’ืœื•ืช ืฉื‘ืฆื“ืง: ื—ื–ื™ื™ืช ื”ืคื˜ื ื˜ ืฉืžืฆื™ืขื” ืœืคื—ื•ืช 10 ืฆื•ืจื•ืช ืœื‘ื™ืฉื” ืฉื•ื ื•ืช ื‘ื”ื—ืœื˜ ืžืกืชืžื ืช ื›ืžื•ืฆืจ ืžืกืงืจืŸ ื•ืžื‘ื˜ื™ื—, ื•ืชืขื™ื“ ืขืœ ื›ืš ื’ื ื”ืขื•ื‘ื“ื” ืฉื›ืœ ื”ืฆื‘ืขื™ื ื•ื”ืžื™ื“ื•ืช ื›ื‘ืจ ืื–ืœื• ืžืจืฉื™ืžืช ื”ื”ืžืชื ื” ืขื•ื“ ืœืคื ื™ ืฉื ืคืชื—ื” ื”ืžื›ื™ืจื”

ื”ืกื˜ื™ื™ืœ ื”ืกืชื•ื•ื™ ืฉื”ืฆื™ื’ื” ื”ืฉื‘ื•ืข ื”ื™ื™ืœื™ ื‘ื™ื‘ืจ ื”ื™ื” ืœื ืคื—ื•ืช ืžืžื•ืฉืœื. ืžื•ื‘ื™ืœืช ื”ืื•ืคื ื” ื ืงื˜ื” ื‘ืืกื˜ืจื˜ื’ื™ื™ืช "ืžืขื™ืœ ื˜ืจื ืฅ' ื›ืฉืžืœื”"- ื•ื”ื™ื ื”ืฉืชืœืžื” ืœื” ื‘ื’ื“ื•ืœ. ื”ื™ื ื›ืžื•ื‘ืŸ ืขืฉืชื” ืืช ื–ื” ืขื ืžืขื™ืœ ื”ื•ืจืก ื•ื™ืงืจ ื‘ืžื™ื•ื—ื“ ืื‘ืœ ื‘ื™ื ื ื•, ื–ื” ืžืžืฉ ืœื ื—ื•ื‘ื”. ืฉื™ืžื• ืœื‘ ืœื’ืจื‘ื™ื™ื ื”ืžืงื•ืคืœื™ื

ื•ืœืจื™ื” ืœื™ืคื•ื‘ืฆืงื™, ืœื” 2.3 ืžื™ืœื™ื•ืŸ ืขื•ืงื‘ื™ื ื‘ื—ืฉื‘ื•ืŸ ื”ืื™ื ืกื˜ื’ืจื, ื”ืขืœืชื” ื‘-7.10 ืกืจื˜ื•ืŸ ื‘ื• ืคื ื™ื” ืžื›ื•ืกื•ืช ื“ืžืขื•ืช ื•ืœืฆื•ื•ืืจื” ืฉืจืฉืจืช ืžื’ืŸ ื“ื•ื“ ื•ื“ืกืงื™ืช ื”ื—ื˜ื•ืคื™ื. "ื”ื™ื•ื ืื ื™ ื ื•ืชื ืช ืœื”ื›ืœ ืœืฆืืช ื”ื—ื•ืฆื”, ืขืœ ื›ืœ ื”ื ืฉืžื•ืช ืฉืื™ื‘ื“ื ื• ื•ื”ื—ื™ื™ื ืฉื ืงื˜ืขื• ื‘ื“ืจืš ื”ื‘ืจื•ื˜ืœื™ืช ื‘ื™ื•ืชืจ", ื”ื™ื ื›ืชื‘ื” ื•ื”ืฆื™ืขื” ืžืจืืฉ: "ืื ืงืฉื” ืœื›ื ืœืชืช ืœืื“ื ืœื”ืชืื‘ืœ โ€“ ื‘ื‘ืงืฉื” ื”ืกื™ืจื• ืขื•ืงื‘ ื‘ืœื™ ืœื”ื›ืจื™ื– ืขืœ ื–ื”"

ืœื™ื‘ ืฉืžื™ื“ื˜ ื›ื‘ืจ ื ื—ืกืžื” ืžื˜ื™ืงื˜ื•ืง ื‘ื’ืœืœ ื”ืชื•ื›ืŸ ืžืขื•ื“ื“ ื”ืคืจืขื•ืช ื”ืื›ื™ืœื” ืฉืœื”, ืื‘ืœ ื–ื” ืœื ื”ืคืจื™ืข ืœื” ืœืคืชื•ื— ืขืžื•ื“ ื—ื“ืฉ ืฉื‘ื• ื”ื™ื "ืžืฆื™ืœื” ืืช ืืžืจื™ืงื” ืžื”ืฉืžื ืช ื™ืชืจ", ืœืžืฉืœ ืขืœ ื™ื“ื™ ื—ืฉื™ืคืช "ื˜ืจื™ืง ื”ืฉื•ืคื™ื ื’" ื”ืžื“ื”ื™ื ืฉืœื”. ื”ืชื•ืฆืื”, ืื’ื‘, ื”ื™ื ืœื•ืง ืœื ืžืœื”ื™ื‘ ื‘ืžื™ื•ื—ื“

ืื ืชื™ื›ื ืกื• ืœืืชืจ ื”ืื•ืคื ื” Farfetch ืžืžื—ืฉื‘ ื‘ื™ืฉืจืืœ, ืชื™ืชืงืœื• ื‘ื”ื•ื“ืขื” ื”ื‘ืื”: ืดืื ื—ื ื• ืœื ื™ื›ื•ืœื™ื ื›ืจื’ืข ืœื‘ืฆืข ืžืฉืœื•ื—ื™ื ืœื™ืฉืจืืœ ื‘ื’ืœืœ ื”ืกื™ื˜ื•ืืฆื™ื” ื”ืžืชืžืฉื›ืชืด. ืขืœ ืคื™ ื ื™ืกื•ื— ื”ื”ื•ื“ืขื” ืืคืฉืจ ืœื”ืกื™ืง ืฉืžื“ื•ื‘ืจ ื‘ืžืฆื‘ ื–ืžื ื™, ื•ื™ื™ืชื›ืŸ ืฉืžื“ื•ื‘ืจ ื‘ืกื™ื‘ื•ืช ืœื•ื’ื™ืกื˜ื™ื•ืช ื•ืคืขื™ืœื•ืช ืžื•ื’ื‘ืœืช ืฉืœ ื—ื‘ืจื•ืช ื”ืฉื™ืœื•ื— ื”ื‘ื™ื ืœืื•ืžื™ื•ืช ื‘ืื–ื•ืจ. ื™ื—ื“ ืขื ื–ืืช, ื”ืืชืจ ืžืฆื™ืข ื›ืจื’ืข ืžืฉืœื•ื—ื™ื ืœืœื‘ื ื•ืŸ