ื ื™ื•ื–ื•ื•ื™ืง: ืกื ื™ืฃ H&M ื—ื“ืฉ ื‘ื’ื•ื“ืœ ืฉืœ ืžื’ืจืฉ ืคื•ื˜ื‘ื•ืœ

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ืžืฉื™ืงื” ืœื™ื™ืŸ ืื•ืคื ื”, ื‘ืฉืขื” ื˜ื•ื‘ื” | ืืœื›ืกื” ืฆ'ืื ื’ ืขืœ ืฉืขืจ ื ื•ืžืจื•, ืื•ืงื˜ื•ื‘ืจ 2012 | ืฆื™ืœื•ื: ืกืจื™ืงื”

ื”ื’ื™ืข ื”ื–ืžืŸ | ืืœื›ืกื” ืฆ'ืื ื’ ืขื•ืฉื” ืืช ื”ืฆืขื“ ื”ืžืชื‘ืงืฉ ื•ืงื•ืคืฆืช ืœื‘ืจื™ื›ืช ื”ืกืœื‘ืก-ืฉื”ืคื›ื•-ืžืขืฆื‘ื™ื. ืืš ื‘ื ื™ื’ื•ื“ ืœืจื•ื•ื— ื‘ื–'ืื ืจ, ื”ืกื˜ื™ื™ืœ ืฉืœ ืฆ'ืื ื’ ืชืžื™ื“ ื”ื™ื” ืžื•ืงื“ ื”ืžืฉื™ื›ื” ื”ืžืจื›ื–ื™ ืกื‘ื™ื‘ื”. ื”ืกื˜ื™ื™ืœ ื”ื‘ื•ื”ืžื™ื™ื ื™ ื•ื”ืฉื‘ืจื™ืจื™ ืฉืœื” ื”ื™ื•ื•ื” ื”ืฉืจืื” ืœืœื ืžืขื˜ ื ืฉื™ื ื•ื”ื™ื ืชืžื™ื“ ืžืฆืื” ืืช ืขืฆืžื” ื‘ืฉื•ืจื•ืช ื”ืจืืฉื•ื ื•ืช ืฉืœ ืชืฆื•ื’ื•ืช ื”ืื•ืคื ื”. ื‘ืจืื™ื•ืŸ ืœื ื•ืžืจื• ื™ืคืŸ (ืื•ืงื˜ื•ื‘ืจ 2012) ืฉืืช ืฉืขืจื• ื”ื™ื ืžืขื˜ืจืช ืžื•ื“ื” ืืœื›ืกื” ืฉืžืฉื”ื• ืฉื›ื–ื” ื ืžืฆื ื›ื‘ืจ ื‘ืขื‘ื•ื“ื” ื•ืืžืจื” "ืžืื—ืจ ื•ื‘ืขื™ื“ืŸ ื”ื–ื” ื‘ื›ืœ ืžืงืจื” ืืฃ ืื—ื“ ืœื ืžืืžื™ืŸ ืฉื”ื™ื“ื•ืขืŸ ืขืฉื” ืืช ื–ื” ื‘ืขืฆืžื•, ืื ื–ื” ื™ื”ื™ื” ื’ืจื•ืข ืื ื™ ืชืžื™ื“ ืื•ื›ืœ ืœื•ืžืจ ืฉื–ื” ืœื ืงืฉื•ืจ ืืœื™ื™, ื•ืื ื–ื” ื™ื”ื™ื” ื˜ื•ื‘ ืื ื™ ืื•ื›ืœ ืœื•ืžืจ ื”ื ื” ื”ืกืงื™ืฆื•ืช, ื–ื• ืขื‘ื•ื“ื” ืฉืœื™". (ืจืขื•ืช ืขื ื‘ืจ)

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ืกื ื™ืฃ H&M ื‘ื’ื•ื“ืœ ืฉืœ ืžื’ืจืฉ ืคื•ื˜ื‘ื•ืœ | ืฆื™ืœื•ื: ื’ื˜ื™ ืื™ืžื’'ืก

ื”ื’ื•ื“ืœ ื›ืŸ ืงื•ื‘ืข | ืœืื—ืจ ืฉื”ืฉื™ืงื• ืืช ื”ืคืกืœื™ื ืฉืœ ื“ื™ื™ื•ื™ื“ ื‘ืงื”ืื, ื”ื›ืจื™ื–ื• ืขืœ ื”ืฉืงืช ืงื• ืžื•ืฆืจื™ื ืœื‘ื™ืช ื•ืขืœ ืฉื ื™ ืฉื™ืชื•ืคื™ ืคืขื•ืœื” ืžืกืงืจื ื™ื ืขื ื‘ื™ืช ืžืจื’'ื™ืืœื” ื•ืื ื” ื“ืœื• ืจื•ืกื•, H&M ืœื ื ื—ื™ื ื•ืžื•ื“ื™ืขื™ื ื›ืขืช ืขืœ ื”ืงืžืช ื”ืกื ื™ืฃ ื”ื’ื“ื•ืœ ื‘ืขื•ืœื ืฉื™ืžื•ืงื ื‘ื ื™ื• ื™ื•ืจืง ื›ืžื•ื‘ืŸ, ื‘ืคื™ื ืช ื”ืฉื“ืจื”ย ื”ื—ืžื™ืฉื™ืชย ื•ืจื—ื•ื‘ย 48.ย 58 ืืœืฃ ืžื˜ืจื™ืย ืจื‘ื•ืขื™ืย ืฉืœย ืื•ืคื ื” ืžื”ื™ืจื” ืฉื™ืฉืชืจืขื• ืขืœ ืคื ื™ ืฉื™ืฉื” ืžืคืœืกื™ื ืฆืคื•ื™ื™ื ืœื”ืคืชื— ืฉื, "ื’ื•ื“ืœ ืฉืœ ืžื’ืจืฉย ืคื•ื˜ื‘ื•ืœ"ย ืขืœ ืคื™ ื”ื™ื“ื™ืขื” ืฉืคื•ืจืกืžื” ื‘ื™ื•ืžื•ืŸ ื”ืื•ืคื ื” WWD. ืกื ื™ืฃ H&M ืฉืžืžื•ืงื ื‘ืžืจื—ืง ืฉืœ ืฉื ื™ ืจื—ื•ื‘ื•ืช ืžืื•ืชื” ืคื™ื ื” ื‘ื“ื™ื•ืง, ืœื ืฆืคื•ื™ ืœืœื›ืช ืœืฉื•ื ืžืงื•ื. (ืขื ืช ื–ื”ืจ)

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ื”ื—ืชื•ืœื” ืฉืœื•ื‘ืฉืช ื‘ืœื ืกื™ืื’ื” | ืชื™ืง ืคืืžืคืงื™ืŸ ื‘ืขื™ืฆื•ื‘ ื’ืจื™ื™ืก ืงื•ื“ื™ื ื’ื˜ื•ืŸ ืœื‘ืœื ืกื™ืื’ื” | ืฆื™ืœื•ื: ื™ื—"ืฆ

ืฉื•ืคื˜ ืœืื’ืจืคืœื“ ืœื ืœื‘ื“ | ื”ืžื ื”ืœืช ื”ืงืจื™ืื™ื™ื˜ื™ื‘ื™ืช ืฉืœ "ื•ื•ื’" ืืจื”"ื‘ ื•ื–ื• ืฉืชืžื™ื“ ื™ื•ืฉื‘ืช ืœื™ืžื™ื ื” ืฉืœ ืื ื” ื•ื•ื™ื ื˜ื•ืจ ื‘ืชืฆื•ื’ื•ืช ื”ืื•ืคื ื” – ื’ืจื™ื™ืก ืงื•ื“ื™ื ื’ื˜ื•ืŸ ื”ื ืคืœืื”, ืขื™ืฆื‘ื” ืงื•ืœืงืฆื™ื™ืช ืงืคืกื•ืœื” ืฉืœ ืชื™ืงื™ื ื•ืžื˜ืคื—ื•ืช ืขื‘ื•ืจ ื‘ื™ืช ื”ืื•ืคื ื” ื”ืกืคืจื“ื™ "ื‘ืœื ืกื™ืื’ื”". ืืช ื”ืงื•ืœืงืฆื™ื”, ืฉื ืงืจืื” ืขืœ ืฉืžื” ืฉืœ ื”ื—ืชื•ืœื” ื”ืคืจื˜ื™ืช ืฉืœ ื”ืขื•ืจื›ืช ื”ืื“ืžื•ื ื™ืช ืคืืžืคืงื™ืŸ, ืžื•ื‘ื™ืœ ืชื™ืง ืงื ื‘ืก ืฉื–ื›ื” ืœืฉื โ€œPumpkin Papierโ€. ื”ื•ื ื ืฆื‘ืข ื‘ื’ื•ื•ืŸ ื“ืœืขืช ื•ืขื•ื˜ืจ ื‘ืคืจื™ื ื˜ ื—ื™ื ื ื™ ืฉืœ ื”ื—ืชื•ืœื” ื”ืžื“ื•ื‘ืจืช ืœื‘ื•ืฉื” ื‘ืคืจื™ื˜ื™ ื‘ืœื ืกื™ืื’ื”. 1000 ื“ื•ืœืจ ื•ื”ื•ื ืฉืœื›ืŸ. (ืขื ืช ื–ื”ืจ)

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ืื•ื”ื‘ืช ืื™ืคื•ืจ ืžืœื•ื›ืœืš ื•ืกืงืกื™ | ืงืืจื™ืŸ ืจื•ื™ื˜ืคืœื“ ืœืžืืง | ืฆื™ืœื•ื: ื™ื—"ืฆ

ืžื™ืื• ื•ื’ืจืจืจืจืจ | ืืฉืช ื”ื—ืชื•ืœ ืงืืจื™ืŸ ืจื•ื™ื˜ืคืœื“ ื ืชื ื” ืจืื™ื•ืŸ ืœื˜ืœื’ืจืฃ ื•ื›ืจื’ื™ืœ ืกื™ืคืงื” ืคื ื™ื ื™ื. ืขื•ืจื›ืช ื•ื•ื’ ืคืจื™ื– ื‘ื“ื™ืžื•ืก, ืฉื‘ืงืจื•ื‘ ื™ืฆื ื”ืžื’ื–ื™ืŸ ื”ื—ื“ืฉ ื‘ืขืจื™ื›ืชื” ื•ื‘ื”ืฉืจืืชื”, ื”ืชืจืื™ื™ื ื” ื•ืกื™ืคืจื” ืขืœ ืฉื™ืชื•ืฃ ื”ืคืขื•ืœื” ื”ื—ื“ืฉ ืฉืœื” ืขื ืžืืง, ื‘ืžืกื’ืจืชื• ื—ื‘ืจืช ื”ืื™ืคื•ืจ ืชื•ืฆื™ื ืงื• ืžื™ื•ื—ื“ ื‘ื”ืฉืจืืช ืกื’ื ื•ืŸ ื”ืื™ืคื•ืจ ืฉืœ ืจื•ื™ื˜ืคืœื“ ืฉื”ื•ื, ืœื”ื’ื“ืจืชื” "ืงืฆืช ื”ืจื•ืก": "ืื ื™ ืื•ื”ื‘ืช ืœืฉื™ื ืฉื—ื•ืจ ื‘ืขื™ื ื™ื™ื, ืื‘ืœ ืื ื™ ืฉืžื” ืื•ืชื• ืงืฆืช ืœื ื˜ื•ื‘ ื•ืื ื™ ื—ื•ืฉื‘ืช ืฉื–ื” ืกืงืกื™". ื‘ืื•ืชื” ื ืฉื™ืžื” ื”ื™ื ืžื—ืชื” ืขืœ ื”ื”ื’ื“ืจื” ืฉืœื” ื›ื ื™ืžืคื•ืžื ื™ืช, ื‘ืืžืจื” "ื”ืจื‘ื” ืื ืฉื™ื ืื•ืžืจื™ื ืฉืื ื™ ืžืœื›ืช ื”ืคื•ืจื ื•-ืฉื™ืง. ืฉื™ืง ื–ื” ื˜ื•ื‘, ืคื•ืจื ื• ื–ื” ืœื. ืื ื™ ืขื•ืฉื” ืืจื•ื˜ื™ืงื”, ืœืขื•ืœื ืœื ืืชื™ื™ื—ืก ืœืื™ืฉื” ื›ืืœ ื—ืคืฅ". (ืจืขื•ืช ืขื ื‘ืจ)

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ืœื ืฉืจื“ื• ืืช ืชื ืื™ ื”ืฉื•ืง | ืžื ื“ื™ื ืงื” | ืฆื™ืœื•ื: ื™ื—"ืฆ

ื”ื™ื• ืฉืœื•ื ื•ืชื•ื“ื” ืขืœ ื”ื‘ื’ื“ื™ื | ืœืื—ืจ ืฉืฉ ืฉื ื•ืช ืคืขื™ืœื•ืช ื”ื•ื“ื™ืขื• ื‘ืขืœื™ ื”ืžื•ืชื’ "ืžื ื“ื™ื ืงื”" ื˜ืœื™ ื˜ื ื ื•ืฉื™ืžื™ ื‘ืจย ืขืœ ืกื’ื™ืจืช ื”ืžื•ืชื’. "ืื ื—ื ื• ืคืฉื•ื˜ ืœื ื™ื›ื•ืœื™ื ืœืฉืจื•ื“ ื™ื•ืชืจ" ืืžืจื” ื”ืžืขืฆื‘ืช ื˜ื ื ื‘ืฉื™ื—ื” ืขื FF. "ืืœื” ื”ื™ื• ืฉืฉ ืฉื ื™ื ืงืฉื•ืช ืื‘ืœ ื”ืื—ืจื•ื ื” ื”ื™ืชื” ืงืฉื” ื‘ืžื™ื•ื—ื“. ื–ื” ืœื ืฉืื™ืŸ ืงื”ืœ ื•ืœื ืฉืœื ืขื•ื‘ื“ื™ื ืื‘ืœ ื–ื” ืืฃ ืคืขื ืœื ื‘ืืžืช ืžืกืคื™ืง. ืื ื—ื ื• ื™ื•ืฆืื™ื ืขื ืขื•ื’ืžืช ื ืคืฉ ืžื”ืชื—ื•ื ื”ื–ื”, ื•ืื ื™ ืื•ืžืจืช ืืช ื–ื” ื‘ืฆืขืจ ืจื‘". ืœืจื’ืœ ื”ืกื’ื™ืจื” ื ืขืจื›ืช ื‘ื—ื ื•ืช ื‘ืงื™ื ื’ ื’'ื•ืจื’' 105 ืช"ื ืžื›ื™ืจืช ื—ื™ืกื•ืœ ืขื 50-80 ืื—ื•ื–ื™ ื”ื ื—ื”. ื”ืžื›ื™ืจื” ืชืชืงื™ื™ื ืขื“ ื”-30 ื‘ืกืคื˜ืžื‘ืจ. (ืขื ืช ื–ื”ืจ)

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ืชื—ืช ืงื•ืจืช ื’ื’ ืื—ืช | ืžื™ืžื™ืŸ: ืžืจื™ื” ื‘ืจืžืŸ, ืžืฉืžืืœ: ืฉืจื” ื‘ืจืื•ืŸ | ืฆื™ืœื•ื: ื™ื—"ืฆ

ืจื•ื ืžื™ื™ื˜ืก | ื˜ืจื ื“ ื”ื—ื ื•ื™ื•ืช ื”ืžืฉื•ืชืคื•ืช ื”ื•ืœืš ื•ืฆื•ื‘ืจ ืชืื•ืฆื”. ื”ืคืขื ื–ื•ื”ื™ ื”ืžืขืฆื‘ืช ืžืจื™ื” ื‘ืจืžืŸ ืฉื”ืฆื˜ืจืคื” ื”ืฉื‘ื•ืข ื›ืฉื•ืชืคื” ืœื—ื ื•ืช ื”ื•ื•ืชื™ืงื” ืฉืœ ืฉืœ ืฉืจื” ื‘ืจืื•ืŸ ื‘ืจื—ื•ื‘ ื“ื™ื–ื™ื ื’ื•ืฃ 162 ื‘ืชืœ ืื‘ื™ื‘. ืขื‘ื•ืจ ื‘ืจืžืŸ, ืฉืขื“ ืœื ืงื•ื“ื” ื–ื• ืฉื™ื•ื•ืงื” ืืช ืขื™ืฆื•ื‘ื™ื” ื‘ื‘ื•ื˜ื™ืงื™ื ืฉื•ื ื™ื, ื–ื•ื”ื™ ื”ื—ื ื•ืช ื”ืจืืฉื•ื ื”. ื”ืขื™ืฆื•ื‘ื™ื ืฉืœ ืฉืจื” ื‘ืจืื•ืŸ, ืฉืžืื•ืคื™ื™ื ื™ื ื‘ืคืฉื˜ื•ืช ื‘ืกื™ืกื™ืช ืืš ืขื ื–ืืช ืขืฉื•ื™ื™ื ื‘ื“ื™ื•ืง ื•ืชื—ื›ื•ื, ื™ื™ืžื›ืจื• ืžืขืชื” ืœืฆื“ ืืœื• ืฉืœ ื‘ืจืžืŸ, ืฉืžืชืžืงื“ืช ืœืื—ืจื•ื ื” ื‘ื‘ื’ื“ื™ ืขืจื‘ ืฉืžืฆืœื™ื—ื™ื ืœืฉืœื‘ ื‘ื™ืŸ ืขื™ืฆื•ื‘ ื ืงื™ ืœื‘ื™ืŸ ืืžื™ืจื” ืื•ืคื ืชื™ืช ื ื•ืขื–ืช.ย (ืขื ืช ื–ื”ืจ)

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ืื—ืœื” ืžืชื ื” ืœื—ื’ | ื™ื•ืžืŸ ืชืœ ืื‘ื™ื‘ | ืฆื™ืœื•ื: ื™ื—"ืฆ

ื•ืœืกื™ื•ื ืกื™ื•ืžืช | ืžื•ืฆืจ ื—ื“ืฉ ื•ื—ืžื•ื“ ื ื•ื—ืช ื‘ื—ื ื•ื™ื•ืช ื”ืžื•ื‘ื—ืจื•ืช ื•ื‘ืจืฉืช ื”ืžืกืขื“ื•ืช R2M ื‘ืชื–ืžื•ืŸ ืžื•ืฉืœื ืขื ืคืชื™ื—ืช ืขื•ื ืช ื”ื—ื’ื™ื ื•ื˜ืจืคืช ื”ืžืชื ื•ืช ื”ืžืชืœื•ื•ื” ืืœื™ื”. ื™ื•ืžืŸ ืชืœ ืื‘ื™ื‘, ื™ื•ืžืŸ ืคื’ื™ืฉื•ืช ืฉื ืชื™ ืฉื›ืจื•ืš ื‘ืื“ื•ื ืื• ืฉื—ื•ืจ ื•ืžืชื”ื“ืจ ื‘ืื•ืชื™ื•ืช ื–ื”ื‘ ืžื™ื ื™ืžืœื™ืกื˜ื™ื•ืช ืขืœ ื”ื›ืจื™ื›ื”. ืœื‘ื“ ืžืœื•ืง ืจื˜ืจื• ืžืขื•ื ื‘ ื”ื™ื•ืžืŸ ื›ื•ืœืœ ื‘ืกื•ืคื• ื’ื ื“ืคื™ ืฉื•ืจื•ืช ืขื‘ื•ืจ ืจืฉื™ืžื•ืช ื•ื”ื’ื™ื’ื™ื, ื•ืžื“ืจื™ื›ื™ ืขืจื™ื ืœื ื™ื• ื™ื•ืจืง, ืคืจื™ื–, ื‘ืจืœื™ืŸ, ืœื•ื ื“ื•ืŸ, ื™ืจื•ืฉืœื™ื ื•ื›ืžื•ื‘ืŸ ืชืœ ืื‘ื™ื‘; ืžืžืœื•ื ื•ืช, ืขื‘ื•ืจ ื‘ื’ืœืจื™ื•ืช ื•ืžืกืขื“ื•ืช, ื•ื›ืœื” ื‘ื‘ื•ื˜ื™ืงื™ื ืžื™ื•ื—ื“ื™ื ื‘ืขืจื™ื›ืชื ืฉืœ ื™ื•ื“ืขื™ ื—ืŸ. ืžื—ื™ืจ ืžื•ืžืœืฅ: 98 ืฉืงืœ. (ืจืขื•ืช ืขื ื‘ืจ)