ืจืืฉื™ ืžืืžืจื™ื ืžืืช ื™ื•ื‘ืœ ืคื’ื™

ื’ื ื”ืฉื ื” ื”ื—ืœื™ื˜ื• ื‘-H&M ืกื˜ื•ื“ื™ื• ืœืงื—ืช ืืช ื ื‘ื—ืจืช ื”ืžืฉืคื™ืขื ื™ื•ืช ืฉืœื”ื ืœื’ื™ื—ื” ืืงืกื˜ืจื”-ืคื•ื˜ื•ื’ื ื™ืช ื›ื“ื™ ืœื”ื“ื’ื™ื ืœื›ื•ืœื ื• ืืช ื™ื•ืคื™ื™ื” ืฉืœ ืงื•ืœืงืฆื™ื™ืช ื”ืจื™ื–ื•ืจื˜, ื›ืฉื”ืคืขื ื”ืœื‘ ืžื•ืคื ื” ืœืฉื“ื•ืช ืฉื˜ื•ืคื™ ื”ืฉืžืฉ ืฉืœ ื“ืจื•ื ืฆืจืคืช - ืื‘ืœ ื”ืขื™ื ื™ื™ื ืฆื•ืคื•ืช ืขืœ ื”ื›ื ืจืช ืžืžืจื•ืžื™ ื•ื™ืœื” ืžืคื•ืืจืช. ืงืคืฆื ื• ื•ื”ืชืื”ื‘ื ื• ื‘ืฉืžืœื” ืœื›ืœื” ื”ื›ื™ ืฉื•ื•ื” ืฉืชืจืื•, ื—ืœื™ืคื” ืฉืขื•ื“ ืชื‘ื•ื ืœื ื• ื‘ื—ืœื•ืžื•ืช ื•ื ืขืœื™ื™ื ืฉืื ื—ื ื• ืžื•ื›ื ื•ืช ืœืจื™ื‘ ืขืœื™ื”ืŸ ื‘ืชื•ืจ ืœืงื•ืคื” ื”ื•ื•ื™ืจื˜ื•ืืœื™ืช

ืงืฉื” ืœืงืจื•ื ืœื• ืฉื™ืœื•ื‘ ื˜ื‘ืขื™, ืื‘ืœ ื›ืฉื ื•ืชื ื™ื ืœื• ืฆ'ืื ืก ื”ื•ื ืžื™ื“ ืžื•ื›ื™ื— ืืช ืงืกืžื•: ื”ื˜ื•ืจืงื™ื– ื”ืžืชืงืžื‘ืง ื›ื‘ืจ ื”ื•ื›ืชืจ ื›ืฆื‘ืข ื”ืจืฉืžื™ ืฉืœ ื”ืงื™ืฅ, ื•ืขื›ืฉื™ื• ืžืฆื˜ืจืฃ ืืœื™ื• ืฉื—ืงืŸ ื—ื™ื–ื•ืง ืœื•ื”ื˜ ื‘ืžื™ื•ื—ื“ - ืื“ื•ื. ื ืกื• ืืช ื”ืฉื ื™ื™ื ื”ืืœื” ื‘ื™ื—ื“ ื•ืชื’ืœื• ืฉื™ืฆื ืœื›ืŸ ืœื•ืง ืฉืœ ืื™ื˜ื’ื™ืจืœ ืžื”ืื™ื ืกื˜ื’ืจื

ืืช ื”ืงืœื™ืค ื”ื—ื“ืฉ ืฉืœื” ืฆื™ืœืžื” ืื•ืœื™ื‘ื™ื” ืจื•ื“ืจื™ื’ื• ื‘ืืจืžื•ืŸ ื•ืจืกืื™ (!), ืื‘ืœ ื”ืคืจื˜ ื”ื–ื” ื ื–ื ื— ื›ืžืขื˜ ืœื—ืœื•ื˜ื™ืŸ ืœื˜ื•ื‘ืช ื”ื“ื™ื•ืŸ ื”ืกื•ืขืจ ืกื‘ื™ื‘ ืžื” ืฉื”ื™ื ืœื•ื‘ืฉืช ืฉื: ืฉืžืœืช ื‘ื™ื™ื‘ื™ื“ื•ืœ ืงื˜ื ื˜ื ื” ืฉืœ ืงืœื•ืื”. ืขื›ืฉื™ื• ื ืฉืืœืช ื”ืฉืืœื” - ืื™ืคื” ื”ื‘ืขื™ื”, ื‘ื–ืžืจืช ืฉืขื•ืฉื” ืกืงืกื•ืืœื™ื–ืฆื™ื” ืœืคืจื™ื˜ ืœื‘ื•ืฉ ื™ืœื“ื•ืชื™ ืœื›ืื•ืจื”, ืื• ื‘ืžื™ ืฉืžืขื– ื‘ื›ืœืœ ืœื”ืืฉื™ื ืื•ืชื” ื‘ื›ืš? ื•ืื•ืœื™ ื–ื• ื‘ื›ืœืœ ื‘ืขื™ื” ืื—ืจืช ืœื’ืžืจื™? ื—ื“ืฉื•ืช, ืฉืืœื•ืช ื•ืžื—ืฉื‘ื•ืช ืฉืœ ืžื” ืฉืงืจื” ื”ืฉื‘ื•ืข ื‘ืขื•ืœื ื”ืื•ืคื ื”

ื‘ื›ืœ ื–ืืช ื™ืฉ ื›ืืŸ ื’ื ืงืฆืช ืžืขื‘ืจ ืœื˜ืจื ื“. ื•ื’ื: ืฉืžืŸ ื’ื•ืฃ ืฉื”ืคืš ืœื˜ืงืก ื”ื˜ื™ืคื•ื— ื”ืื”ื•ื‘ ืขืœื™ื ื•, ื˜ื™ืคื•ืœ ืื ื˜ื™-ืื™ื™ื’'ื™ื ื’ ื‘ื™ืชื™ ืฉื‘ืืžืช ืขื•ื‘ื“, ืœื™ืค-ืงื•ืžื‘ื• ืžื•ืฉืœื ืขื ืขื•ื“ืฃ ืžืขืฉืจื” ืฉืงืœื™ื, ืงืœื™ืคืกื™ื ืœืฉื™ืขืจ ืฉืื™ืŸ ืฉื•ื ื“ื‘ืจ ื›ืžื•ื”ื ื•ื‘ื•ืฉื ืฉืžื‘ื™ื ืจืฉืžื™ืช ืืช ื”ืงื™ืฅ. ืืœื” ืžื•ืฆืจื™ ื”ื‘ื™ื•ื˜ื™ ืฉื‘ื“ืงื ื• ื•ืื”ื‘ื ื• ืœืื—ืจื•ื ื”

ื”ืื™ื ื˜ืจื ื˜ ืชืžื™ื“ ืžื•ืฆื ืื™ืš ืœืจื“ืช ืขืœ ืื™ืจื•ืข ื”ืื•ืคื ื” ื”ื’ื“ื•ืœ ืฉืœ ื”ืฉื ื”, ืื‘ืœ ื”ื‘ืขื™ื” ื”ื™ื ืฉื”ืคืขื ื–ื” ืืคื™ืœื• ืœื ื”ื™ื” ื›ื™ืฃ. ืคืขืจ ื›ื•ืื‘ ืžื“ื™ ื‘ื™ืŸ ื”ืคื•ื˜ื ืฆื™ืืœ ืœื‘ื™ืฆื•ืข, ื“ื™ืžื•ื™ื™ื ื•ืคืจืฆื•ืคื™ื ืฉื—ื•ื–ืจื™ื ืขืœ ืขืฆืžื ืฉื•ื‘ ื•ืฉื•ื‘, ืื•ื•ื™ืจื” ืฉืœ ืžื™ืœื™ืืจื“ืจื™ื ืžื ื•ืชืงื™ื ื•ืชืฉื™ืฉื•ืช ื›ืœืœื™ืช. ืžื” ืืคืฉืจ ืœืขืฉื•ืช ื›ื“ื™ ืœื”ื—ื–ื™ืจ ืืช ื”ื›ื™ืฃ ืœืžื˜, ื•ืžืžื” ื‘ื›ืœ ื–ืืช ื”ืฆืœื—ื ื• ืœื”ื ื•ืช ืงืฆืช ื”ืฉื ื”?

ื•ื”ื•ื ืื•ืคื˜ื™ืžื™ ื’ื ื‘ื’ืœืœ ื”ืื•ื•ื™ืจื” ืฉื”ื•ื ืžืฉืจื”, ืื‘ืœ ื’ื ื‘ื’ืœืœ ืกื›ื ืช ื”ื”ื›ืชืžื” ืฉื›ืจื•ื›ื” ื‘ื•: ืื—ืจื™ ืฉืคื™ืชื—ื ื• ืื•ื‘ืกืกื™ื” ืงื˜ื ื” ืœื’'ื™ื ืก ืœื‘ืŸ, ืขื›ืฉื™ื• ื”ืคืืฉื™ื ืกื˜ื•ืช ืžืฆื™ืขื•ืช ืจืขื™ื•ืŸ ืจื“ื™ืงืœื™ ืœืžื“ื™ - ืœื”ื•ืกื™ืฃ ืœื• ื’ื ื’ื ื˜ื•ืค ืœื‘ืŸ. ื”ื˜ื•ื˜ืืœ-ืœื•ืง ืฉืžืชืงื‘ืœ ื™ื•ืฆื ื”ืจื‘ื” ื™ื•ืชืจ ืงืœื™ืœ ื•ืงื•ืœื™ ืžื”ื—ื’ื™ื’ื™ื•ืช ื”ื˜ืงืกื™ืช ืฉืื ื—ื ื• ื ื•ื˜ื™ื ืœื™ื™ื—ืก ืœื• ื›ืืŸ

ื›ืœ ื”ืคืืฉื ื™ืกื˜ื•ืช ื‘ืขื•ืœื ืžืคื ื˜ื–ื•ืช ื‘ื™ืžื™ื ืืœื” ืขืœ ื ืขืœื™ื™ื ืฉืœ ืฉืื ืœ, ื•ื”ืžืขืฆื‘ ืžืชื™ื• ื‘ืœื™ื™ื–ื™ ื”ืฆื™ื‘ ืœื”ืŸ ืืชืžื•ืœ ืืชื’ืจ ื—ื“ืฉ: ืชืฆื•ื’ืช ืงื•ืœืงืฆื™ื™ืช ืงืจื•ื– 2027 ืฉื ืขืจื›ื” ื‘ื‘ื™ืืจื™ืฅ ื›ืœืœื” ืœื ืžืขื˜ ืžื•ืฉืื™ ืคื ื˜ื–ื™ื” ื—ื“ืฉื™ื, ืื‘ืœ ื‘ื™ืŸ ืชื™ืงื™ ื”ืขื ืง ื•ื›ื•ื‘ืขื™ ื”ื™ื ื”ืชื‘ืœื˜ ื“ื•ื•ืงื ื”ืคืจื™ื˜ ื”ื›ื™, ืื‘ืœ ื”ื›ื™ ืžื™ื ื™ืžืœื™ืกื˜ื™ ื‘ืขื•ืœื

ื›ืœ ืžื™ื ื™ ืืกื•ืฆื™ืืฆื™ื•ืช ืคื—ื•ืช ืกืงืกื™ื•ืช ื ืงืฉืจื•ืช ื‘ืžื›ื ืกื™ ื”ื‘ืœื•ืŸ, ื•ื‘ืจืืฉืŸ ืฆืžื“ ื”ืžื™ืœื™ื ื”ืงื˜ืœื ื™ "ืœื ืžื—ืžื™ื". ื–ื• ื”ื”ื–ื“ืžื ื•ืช ืœื’ืœื•ืช ืฉื›ืจื’ื™ืœ, ื”ื›ืœ ืชืœื•ื™ ื‘ื—ื•ื›ืžืช ื”ืกื˜ื™ื™ืœื™ื ื’, ื•ืืช ืืคืงื˜ ื”ื•ื•ืื• ืฉืœ ื˜ืจื ื“ ื”ื‘ื•ื”ื•-ืฉื™ืง ื”ืžื•ืฉืœื ืžืžืฉ ืœื ื›ื“ืื™ ืœื—ืกื•ืš ืžืžืœืชื—ืช ื”ืจื™ื–ื•ืจื˜ ืฉืœื›ืŸ. ืžืฆืื ื• ื’ื ื›ืžื” ืื•ืคืฆื™ื•ืช ืžืฉื›ื ืขื•ืช

ื”ื•ื ืงื™ื™ื ื›ื‘ืจ ื™ื•ืชืจ ืž-150 ืฉื ื”, ืื‘ืœ ื”ืชืคื•ืฆืฅ ืœื—ืœื•ื˜ื™ืŸ ื›ืฉื”ืคืš ืœืžื“ื™ "ื”ืื•ืฃ-ื“ื™ื•ื˜ื™" ื”ืจืฉืžื™ื™ื ืฉืœ ื”ืกื•ืคืจืžื•ื“ืœืก ืžืฉื ื•ืช ื”ืชืฉืขื™ื. ืขื›ืฉื™ื•, ื”ืื•ื‘ืกืกื™ื” ื”ื ื•ื›ื—ื™ืช ืœืขืฉื•ืจ ื”ื”ื•ื ืžื˜ืขื™ื ื” ืื•ืชื• ื‘ืชืฉื•ืงื” ื˜ื™ืงื˜ื•ืงื™ืช ื‘ื•ืขืจืช, ื•ื–ื• ื‘ื”ื—ืœื˜ ื”ื–ื“ืžื ื•ืช ื˜ื•ื‘ื” ืœื ืกื•ืช ืœื”ื‘ื™ืŸ, ืฉื•ื‘, ืžื” ื”ื•ืคืš ืื•ืชื• ืœื’'ื™ื ืก ื”ืžื•ืฉืœื

ืชืขืฉื™ื™ืช ืฉื™ืชื•ืคื™ ื”ืคืขื•ืœื” ืฉืœ ืจืฉืชื•ืช ืขื ืžืขืฆื‘ื™-ืขืœ ืžืจื™ืžื” ื”ื™ืœื•ืš ืœืงืจืืช ื”ืื‘ื™ื‘, ื•ื”ื‘ืฉื•ืจื” ื”ื˜ืจื™ื” ื•ื”ืจื•ืชื—ืช ืžื›ื•ืœืŸ ืฉื™ื™ื›ืช ืœื•ื•ื™ืงื˜ื•ืจื™ื” ื‘ืงื”ืื ืฉื—ื•ืฉืคืช ืงื•ืœืงืฆื™ื” ื‘ืช 38 ืคืจื™ื˜ื™ื ืœืจืฉืช ื”ืืžืจื™ืงืื™ืช ื”ืงืœืืกื™ืช. ื™ืฉ ืฉื ื›ืžื” ืžืขื™ืœื™ื ืžื•ืฉืœืžื™ื, ืกื˜ ื’'ื™ื ืก ืฉืงืฉื” ืœื ืœืคื ื˜ื– ืขืœื™ื• ื•ืกื•ื•ื˜ืฉื™ืจื˜ ืื—ื“ ืฉืื•ืžืจ ื”ื›ืœ

ืจืื• ื”ื•ื–ื”ืจืชื: ืฆื‘ื ืฉืœ ื‘ืจื‘ื™ื•ืช ืžื›ื•ื ืคื•ืช ืขืœ ื—ื“ื™ ืงืจืŸ ื“ื•ื”ืจ ืœื›ื™ื•ื•ืŸ ื”ืืจื•ืŸ ืฉืœื›ืŸ ื‘ืจื’ืขื™ื ืืœื” ืžืžืฉ, ื•ืžืชืขืงืฉ ืœื”ื‘ื™ื ืืช ื‘ืฉื•ืจืช ื”ื˜ื•ืจืงื™ื–+ื•ืจื•ื“ ืืœ 2026. ืžื™ืœื ื™ืืœื™ื•ืช ืื•ืœื™ ื™ืชื—ืœื—ืœื• ืงืฆืช, ืื‘ืœ ื”ืืžืช ื”ื™ื ืฉื”ืžืกืจ ืžื™ื•ืขื“ ืงื•ื“ื ื›ืœ ืœื‘ื ื•ืช ื“ื•ืจ ื”-Z, ืฉื›ืžื•ื‘ืŸ ืžืชืื‘ืกืกื•ืช ืขื›ืฉื™ื• ืขืœ ืืกืชื˜ื™ืงืช ื”ืคื•ืค ืฉืœ ืชื—ื™ืœืช ืฉื ื•ืช ื”ืืœืคื™ื™ื

ื–ื” ืœื’ืžืจื™ ื”ืจื’ืข ืœื”ืชืžืกืจ ืœืงืœื™ืฉืื”, ื‘ื˜ื— ื›ืฉื’ื ื™ืฉ ืœื ื• ื”ื ื—ืช ืžืœื—ืžื”: ืื ื—ื ื• ืœื ืžื ื•ืชืงื•ืช ื•ืœื ืžืคื•ื ืงื•ืช, ืื ื—ื ื• ื ืื—ื–ื•ืช ื‘ื—ื™ื™ื. ืื ื—ื ื• ื ืกืชื•ื‘ื‘ ืขื ื”ืžืืฆ'ื” ืฉืงื“ื™ื ืฉืœื ื•, ื‘ืœื•ืง ื”ื™ืจื•ืง-ืžืืฆ'ื” ื”ื˜ืจื ื“ื™ ื•ื”ืื‘ื™ื‘ื™ ืฉืœื ื•, ื•ื’ื ื ื™ื›ื ืก ื›ื›ื” ืœืžืงืœื˜ ื”ืฆื™ื‘ื•ืจื™ ืื ืฆืจื™ืš. ื”ื ื” ืงืฆืช ื”ืฉืจืื” ืฉืงืฉื” ืœืขืžื•ื“ ื‘ืงืกืžื” ื”ืžืจืขื ืŸ

ืจื•ื‘ื ื• ื‘ืžื™ืœื ื—ื™ื•ืช ืขื›ืฉื™ื• ื‘ืชื•ืš ืกื•ื’ ื›ืœืฉื”ื• ืฉืœ "ื›ืคื›ืคื™ ืžืงืœื˜" - ืื– ืœืคื—ื•ืช ืฉื™ื”ื™ื• ืžืขื•ื“ื›ื ื™ื ืœืคื™ ื”ื˜ืจื ื“ ื”ื—ื ืฉืœ ื”ืจื’ืข: ื™ื•ืชืจ ืžืขืฉื•ืจ ืื—ืจื™ ื”ื˜ื™ืจื•ืฃ ืกื‘ื™ื‘ ื”ืœื”ื™ื˜ ื”ืคืจื•ื•ืชื™ ืฉืœ ื’ื•ืฆ'ื™, ื›ืคื›ืคื™ ื”ืœื•ืื•ืคืจ ืœื’ืžืจื™ ื—ื•ื–ืจื™ื. ืกืŸ ืœื•ืจืŸ, ื‘ื™ืจืงื ืฉื˜ื•ืง ืื• H&M - ื›ื•ืœื ื›ื‘ืจ ืžืฆื™ืขื™ื ืืช ื”ื’ืจืกื” ืฉืœื”ื ืœื ืขืœื™ื™ื ื”ื ื•ื ืฉืœื ื˜ื™ื•ืช ื•ื”ื›ื™ืคื™ื•ืช ื”ืืœื”

ืœืคืขืžื™ื ืื•ื”ื‘ื™ื ืฉื ื‘ื–ืืจื” ืœืฉืœื•ื— ืื•ืชื ื• ืœื—ืคืฉ ืงืฆืช ืืช ื”ืžื˜ืžื•ืŸ, ื•ืืœื•ื”ื™ ื”ืฉื•ืคื™ื ื’ ื™ื•ื“ืขืช ืฉืื ื—ื ื• ืžื‘ืœื•ืช ืžืกืคื™ืง ื–ืžืŸ ื‘ืืชืจ ื‘ืฉื‘ื™ืœ ื–ื” - ื‘ื™ื™ื—ื•ื“ ื‘ื™ืžื™ื ืืœื”. ื›ืš ืงืจื” ืฉื’ื™ืœื™ื ื• ืืช ืื—ืช ื”ืงื•ืœืงืฆื™ื•ืช ื”ื™ืคื•ืช ื•ื”ื ื›ื•ื ื•ืช ื‘ื™ื•ืชืจ ืฉืืคืฉืจ ืœืžืฆื•ื ืฉื, ื“ื•ื•ืงื ื‘ืงื˜ื’ื•ืจื™ื” ืฉืžื™ื•ืขื“ืช ืœื—ืœืง ื”ื›ื™ "ืกื•ื“ื™" ื‘ืžืœืชื—ื”

ืงื™ื ื”ืœื›ื” ืขืœ ื”ืœื•ืง ื”ืคืจื•ืข, ืงื ื“ืœ ื–ื”ืจื” ื‘ื’ื•ื•ืŸ ื”ื˜ืจื ื“ื™ ืฉืœ ื”ืขื•ื ื”, ืืžืจื˜ื” ื—ื’ื’ื” ืืช ื”ืกื™ื™ื“-ื‘ื•ื‘, ืงื™ื™ืœื™ ื”ืฆืœื™ื—ื” ืœื”ืชืขืœื•ืช ืขืœ ื”ืฉืžืœื” ื”ืžื ืฆื—ืช ืฉืœื‘ืฉื” ืœื˜ืงืก ืขืฆืžื• - ืื‘ืœ ืฉื ื™ ื”ืœื•ืงื™ื ื”ืžื ืฆื—ื™ื ืฉื™ื™ื›ื™ื ืœืฉืชื™ ื”ื™ืœื“ื•ืช ื”ื—ื“ืฉื•ืช ื‘ืฉื›ื•ื ื”, ืจื ื˜ื” ืจื™ื™ื ืกื‘ ื•ืฉืจื” ืคื™ื“ื’'ืŸ. ืขืœ ืชื•ืืจ ื”ืžืชืœื‘ืฉืช ื”ื’ืจื•ืขื” ืžืชื—ืจื•ืช ืฉืชื™ื™ื - ื•ืœืื—ืช ืžื”ืŸ ื–ื” ื“ื•ื•ืงื ืžืžืฉ ืœื ืžืชืื™ื