ืจืืฉื™ ืžืืžืจื™ื ืžืืช ื™ื•ื‘ืœ ืคื’ื™

ืžื” ื™ืฉ ื‘ืœื•ืง ื”ื–ื” ืฉื”ื“ืœื™ืง ื›ืœ ื›ืš ืืช ื”ืื™ื ื˜ืจื ื˜? ื‘ืขื™ืงืจ ืืช ื”ืื•ืคื™ ืฉืœ ืžื™ ืฉืœื‘ืฉื” ืื•ืชื•. ื•ื’ื: ืืœืกื ื“ืจื• ืžื™ืงืœื” ืขื•ืฉื” ืงื•ื˜ื•ืจ ื•ื‘ืœืื’ืŸ, ื”ื ื™ื•ื– ื”ื—ื ืฉืœ ื”ืฉื‘ื•ืข ื”ื•ื ื‘ืฉื•ืจื•ืช ืžืขื•ืœื•ืช, ืงื™ื™ืœื™ ื•ืงื ื“ืœ ืžืชื’ืžื“ื•ืช ืœืขื•ืžืช ื›ืจื™ื–ืžืช ื”ืกื•ืคืจืžื•ื“ืœ ืฉืœ ืืžืœื™ื” ื’ืจื™ื™, ื–'ืงืžื•ืก ืžืฉื’ืข ื›ืจื’ื™ืœ ื•ืžื›ื ืกื™ ื”ืฆืขื™ืš ื”ื ื”ืื•ื‘ืกืกื™ื” ื”ื—ื“ืฉื”. ื—ื“ืฉื•ืช, ืฉืืœื•ืช ื•ืžื—ืฉื‘ื•ืช ืขืœ ืžื” ืฉืงืจื” ื”ืฉื‘ื•ืข ื‘ืขื•ืœื ื”ืื•ืคื ื”

ืื—ืจื™ ืžื’ืžืช ื”"ืงืœื™ืŸ ื’ื™ืจืœ" ื•ืขืœ ืจืงืข ื”ืคืจื™ื“ื” ื”ืžืกืชืžื ืช ืžืชื•ืคืกืช ื”ืœืง ื’'ืœ - ืขื›ืฉื™ื• ืžืชื‘ืœื˜ ืžืขื™ืŸ ื˜ืจื ื“ ืžืขื‘ืจ, ืฉื ื•ืขื“ ืœื”ื“ื’ื™ืฉ ืืช ื”ื ื™ืงื™ื•ืŸ ื”ืžืงืกื™ื ืฉืœ ืฆื™ืคื•ืจื ื™ื™ื ืงืฆืจื•ืช ื•ื˜ื‘ืขื™ื•ืช ื•ืœืฉื“ืจ "ืขืฉื™ืชื™ ืืช ื–ื” ืœื‘ื“ ื‘ื‘ื™ืช"

ืงื•ืœืงืฆื™ื™ืช ื”ื•ื•ืœื ื˜ื™ื™ื 'ืก ื”ืžืกื•ืจืชื™ืช ืฉืœ ืกืงื™ืžืก ื ื—ืชื” ื‘ืกื•ืฃ ื”ืฉื‘ื•ืข, ื›ืฉื”ืื˜ืจืงืฆื™ื” ื”ืžืจื›ื–ื™ืช ื‘ื” ื”ื™ื ืœื›ืื•ืจื” ื”ืงืžืคื™ื™ืŸ ื‘ื”ืฉืชืชืคื•ืช ื›ื•ื›ื‘ืช ื”ืคื•ืค ื”ืงื•ืจื™ืื ื™ืช ื”ืžื“ื•ื‘ืจืช ืฉืœ ื”ืจื’ืข. ื‘ืคื•ืขืœ, ื”ืจืฉืช ื ืชืคืกื” ืžื”ืจ ืžืื•ื“ ืขืœ ืคืจื™ื˜ ืื—ื“ ืกืคืฆื™ืคื™, ื‘ืขื™ืงืจ ืกื‘ื™ื‘ ื”ื”ืจื”ื•ืจื™ื ื‘ื ื•ืฉื ื”ื™ืžื ืขื•ืช ืžื”ืกืจืช ืฉื™ืขืจ ืขืจื•ื•ื”

ื”ืขื•ื‘ื“ื” ืฉื”ื•ื ื›ื™ื›ื‘ ื‘ืชืฆื•ื’ืช ืงื•ืœืงืฆื™ื™ืช ื”ื’ื‘ืจื™ื ืœื ืืžื•ืจื” ืœืขื ื™ื™ืŸ ืืฃ ืื—ืช, ื•ื ื•ืชืจ ืจืง ืœืงื•ื•ืช ืฉื’ื ื”ืžื’ืคื™ื™ื ืฉื›ื™ื›ื‘ื• ืฉื ื™ื’ื™ืขื• ื‘ืžื™ื“ื•ืช ืขื ื•ื’ื•ืช ื™ื•ืชืจ. ื•ื’ื: ื”ืžืขืฆื‘ ืฉื—ื•ื‘ื” ืœืœืžื•ื“ ืœื”ื’ื™ื“ ืืช ื”ืฉื ืฉืœื• ื‘ืกื•ืฃ ื”ืฉื‘ื•ืข ื”ื–ื”, ื”ืฉื—ืงืŸ ื”ื›ื™ ืžืจื’ืฉ ืขืœ ื”ืžืกืš ืžืžื™ืก ื’ื ืืช ื”ืžืกืœื•ืœ, ื˜ื™ืžื•ืช'ื™ ืฉืืœืืžื” ืžื‘ื™ื ืœื ื• ืช'ืขืฆื‘ื™ื ื•ืื“ื™ืกื•ืŸ ืจื™ื™ ืžื“ืœื™ืงื” ืœื ื• ืืช ื”ื“ื•ื“. ื—ื“ืฉื•ืช, ืฉืืœื•ืช ื•ืžื—ืฉื‘ื•ืช ืขืœ ืžื” ืฉืงืจื” ื”ืฉื‘ื•ืข ื‘ืขื•ืœื ื”ืื•ืคื ื”

ืืคื™ืœื• ื‘ื—ื•ืจืฃ ื”ืฉืงืจื ื™ ืฉืœื ื•, ื”ืืงืกืกื•ืจื™ื– ื”ืกืจื•ื’ื™ื ื›ื‘ืจ ื ืฉืœืคื• ื‘ื”ืžื•ื ื™ื”ื - ืฆืขื™ืคื™ื, ื›ืคืคื•ืช ื•ื›ื•ื‘ืขื™ื. ืขื›ืฉื™ื• ืžื‘ืฉืจ ื”ืคื™ื“ ื”ืขื•ืœืžื™ ืขืœ ื“ื•ืžื™ื ื ื˜ื™ื•ืช ืžืคืชื™ืขื” ืœืืœืžื ื˜ ื ื™ืฉืชื™ ืœืžื“ื™, ืฉื”ืชื‘ืœื˜ ื›ื‘ืจ ืขืœ ื”ืžืกืœื•ืœื™ื: ื”ืžืฆื ืคื•ืช. ืื ื—ื ื• ื™ื•ื“ืขื•ืช, ื–ื” ื ืฉืžืข ื›ืžื• ื“ื‘ืจ ืžืื•ื“ ืžื•ื–ืจ, ื•ื™ื›ื•ืœ ืœื”ื™ื•ืช ืฉื–ื” ื‘ืืžืช ืžื” ืฉื–ื”. ืื‘ืœ ื’ื ืžืžืฉ ื™ืฉ ืœื–ื” ืงื˜ืข

ืื ืขื“ ืขื›ืฉื™ื• ื–ื• ื”ื™ื™ืชื” ืจืง ืชื—ื•ืฉื”, ืžืจื’ืข ืฉืงื™ื™ื˜ื™ ื”ื•ืœืžืก ื—ืชืžื” ืขืœื™ื• - ื–ื” ืœื’ืžืจื™ ื˜ืจื ื“ ืจืฉืžื™. ื”ืคืืฉื ื™ืกื˜ื•ืช ืคืฉื•ื˜ ืœื ืžื•ืืกื•ืช ืœืจื’ืข ื‘ืงืกืžื• ื”ื ื•ืขื– ืฉืœ ื”ืฆื‘ืข ื”ืื“ื•ื, ื•ื”ืคืขื ืžื’ืœื•ืช ืืช ืกื’ื•ืœื•ืชื™ื• ื‘ืชื—ื•ื ื”ืžื›ื ืกื™ื™ื. ื”ืจืฉื• ืœื›ื•ื”ื ืช ื”ืกื˜ืจื™ื˜-ืกื˜ื™ื™ืœ ื”ื ื™ื•-ื™ื•ืจืงื™ ืœื”ื“ื’ื™ื

ื‘ืฆืžืจืช ืจื’ืขื™ ื”ืื•ืคื ื” ื”ืžื“ื•ื‘ืจื™ื ืฉืœ ื”ืฉืขื”, ื”ื›ื•ื‘ืข ืฉืœ ืžืœื ื™ื” ืžืืคื™ืœ ืจืง ื‘ืงื•ืฉื™ ืขืœ ื‘ื—ื™ืจืช ื”ืœื‘ื•ืฉ ืฉืœ ืœื•ืจืŸ ืกื ืฆ'ื– ืขื‘ื•ืจ ืื™ืจื•ืข ื”ื”ืฉื‘ืขื” ืœื ืฉื™ืื•ืช ืฉืœ ื“ื•ื ืœื“ ื˜ืจืืžืค. ืืฉืชื• ืฉืœ ื’'ืฃ ื‘ื–ื•ืก ื”ื’ื™ืขื” ื‘ื—ืœื™ืคื” ืœื‘ื ื” ืฉืœ ืžืงื•ื•ื™ืŸ - ืขื“ ื›ื” ืกื•ืœื™ื“ื™ ื•ื”ื•ืœื - ืื‘ืœ ืœื ื—ืจื’ื” ืžื”ืกื˜ื™ื™ืœ ื”ืื•ืคื™ื™ื ื™ ืฉืœื” ื›ืฉื”ื•ืกื™ืคื” ื”ืฆืฆื” ืœื—ื–ื™ื™ืช ืžื—ื•ืš ื ื•ืขื–ืช. ืžืืจืง ืฆื•ืงืจื‘ืจื’ ืคื–ืœ ื•ื ืชืคืก, ื”ื‘ื™ืงื•ืจื•ืช ื‘ืจืฉืช ื”ื™ื›ื• ื›ืฆืคื•ื™, ืื‘ืœ ืื ื—ื ื• ื‘ื›ืœืœ ื”ืชืจื›ื–ื ื• ื‘ืžืขื™ืœ ื”ืžื˜ื•ืจืฃ ืฉื ืฉืืจ ืžื—ื•ืฅ ืœืคืจื™ื™ื

ื•ืขื•ื“ ื›ืžื” ืชื—ื–ื™ื•ืช ืœ-2025, ื”ืฉื ื” ืฉื‘ื” ื”ืžืื‘ืง ื‘ื™ืŸ ื”ืžื™ื ื™ืžืœื™ื–ื ื”ืฉืžืจื ื™ ืœืกื•ืจื™ืืœื™ื–ื ื”ื ืฉื›ื ื™ ืขื•ืžื“ ืœื”ื’ื™ืข ืœืฉื™ืื™ ื”ื“ืจืžื”: ืชืชื ื’ื“ื• ื›ืžื” ืฉืชืจืฆื• ืœืกืงื™ื ื™ ื’'ื™ื ืก, ืื‘ืœ ื”ื•ื ื—ื•ื–ืจ ื•ื”ื•ื ื›ื•ืขืก (ื”ืขื™ืงืจ ืฉืžื™ื™ื’ืŸ ืžืจืงืœ ืžืจื•ืฆื”), ื•ื›ื“ืื™ ื’ื ืœื”ืชื—ื™ืœ ืœืขื‘ื•ื“ ืขืœ ืžื›ืชื‘ ืคืจื™ื“ื” ืžืจื’ืฉ ืžื”ื’'ืœื™ืกื˜ื™ืช

ืืช ื”ื™ื•ื ื”ืจืืฉื•ืŸ ืฉืœ 2025 ื ืจืื” ืœื ื• ืจืื•ื™ ืœืคืชื•ื— ืขื ื›ืžื” ืžืžื•ืฆืจื™ ื”ื‘ื™ื•ื˜ื™ ืฉื”ื›ื™ ืขืฉื• ืœื ื• ืืช ื–ื” ืœืื—ืจื•ื ื”, ื›ื•ืœืœ ืฉืœื™ืฉื™ื” ืžื ืฆื—ืช ืฉื”ืฉืคืชื™ื™ื ืขืคื•ืช ืขืœื™ื” ื”ืจื‘ื” ื™ื•ืชืจ ืžืขืœ ื ืฉื™ืงืช ื”ืกื™ืœื‘ืกื˜ืจ. ื•ื’ื: ื”ืžืกืงืจื” ื”ืื™ื“ื™ืืœื™ืช, ืงืจื ื”ืœื—ื•ืช ืฉืžื ืฆื— ืืช ื”ื—ื•ืจืฃ, ืกืจื•ื ื”ืœื™ืœื” ืฉืžื—ื–ื™ืจ ืืช ื™ืžื™ ื”ื–ื•ื”ืจ ื•ื”ืฉืžืคื• ื”ื™ื‘ืฉ ืฉื”ื•ื ื”ืงืจืืฉ ื”ื—ื“ืฉ

ื›ืŸ, ื–ืืช ืฉืืœื” ืืžื™ืชื™ืช ืœื’ืžืจื™ ืฉื—ื•ื‘ื‘ื™ ืื•ืคื ื” ื™ืฉืจืืœื™ื ื ืืœืฆื™ื ืœื”ืชื—ื‘ื˜ ื‘ื” ื”ื™ื•ื - ื•ื–ื” ืขื•ื“ ื‘ืœื™ ืฉื”ื›ื ืกื ื• ืœืžืฉื•ื•ืื” ืืช ืกื•ื•ื“ืจ ื”ื›ืจื™ืกืžืก ื”ืžื›ื•ืขืจ ืฉืœ ืžื™ื™ืงืจื•ืกื•ืคื˜. ืžืชื™ ื‘ื“ื™ื•ืง ื”ืคื›ื• ืชืื’ื™ื“ื™ื ืืคืจื•ืจื™ื™ื ืœืžื•ืงื“ื™ ื”ืฉืจืื” ืื•ืคื ืชื™ื™ื? ืžื–ืžืŸ ื›ืžื•ื‘ืŸ, ืื‘ืœ ืขื›ืฉื™ื• ื”ืžืขื’ืœ ื ืกื’ืจ, ื•ืžื“ื•ื‘ืจ ื‘ื—ื“ืฉื•ืช ืจืขื•ืช ืœื‘ืœื ืกื™ืื’ื”. ื—ื“ืฉื•ืช, ืžื—ืฉื‘ื•ืช ื•ืฉืืœื•ืช ืขืœ ืžื” ืฉืงืจื” ื”ืฉื‘ื•ืข ื‘ืขื•ืœื ื”ืื•ืคื ื”

ืžื•ืชื’ ื”ื˜ื™ืคื•ื— ื”ืงื•ืจื™ืื ื™ Some by Mi ื”ืคืš ืžื“ื•ื‘ืจ ื•ืžื‘ื•ืงืฉ ื‘ืžื™ื•ื—ื“ ืœืื—ืจื•ื ื”, ื”ืจื‘ื” ื‘ื–ื›ื•ืช ืžื•ืฆืจื™ ืกื“ืจืช 30 ื”ื™ืžื™ื ืœื ื™ืฆื—ื•ืŸ ืขืœ ื”ืืงื ื” - ื•ื‘ืจืืฉื ื”ื˜ื•ื ืจ ื”ืคืœืื™. ืขื“ ื”ื™ื•ื ื”ืžืขืจื™ืฆื•ืช ื”ื™ืฉืจืืœื™ื•ืช ื”ื™ื• ืฆืจื™ื›ื•ืช ืœื“ื•ื’ ืืช ืžื•ืฆืจื™ ื”ืžื•ืชื’ ื‘ืจืฉืช, ืื‘ืœ ืขื›ืฉื™ื• ื‘ืกื•ืคืจ-ืคืืจื ื”ื—ืœื™ื˜ื• ืœืขืœื•ืช ื”ื’ืœ ื•ื”ื ื—ื™ืชื• ืื•ืชื ืขืœ ื”ืžื“ืคื™ื. ืžื” ื”ืกื™ืคื•ืจ, ื•ื‘ืขื™ืงืจ - ืžื” ืคืขืจ ื”ืžื—ื™ืจื™ื?

ืงืฉื” ืœืงื‘ื•ืข ืžื” ื‘ื“ื™ื•ืง ืงืจื” ื›ืืŸ: ื”ืื ื”ื™ื™ืชื” ื”ืชืขืจื‘ื•ืช ืฉื™ื•ื•ืงื™ืช ืžื›ื•ื•ื ืช ืื• ืฉื”ื”ื™ื™ืค ื ื•ืฆืจ ื‘ืื•ืคืŸ ืื•ืจื’ื ื™, ืื ื‘ืืžืช ื™ืฆืื” ืฉื ืงื•ืœืงืฆื™ื™ืช ื—ื•ืจืฃ ืžืžืฉ ืžื•ืฆืœื—ืช ืื• ืฉืžืขื™ืœ ื•ื™ืจืืœื™ ืื—ื“ ื”ืกืคื™ืง ื›ื“ื™ ืœื”ืคื•ืš ื”ื›ืœ ืœืœื•ื”ื˜ - ืื‘ืœ ืžื” ืฉื‘ื˜ื•ื— ื”ื•ื ืฉืคื™ื“ ื”ืื•ืคื ื” ื”ืžืงื•ืžื™ ื ื“ืœืง ืงืฉื•ืช ืขืœ ืชืžื ื•ืŸ. ื›ืŸ, ืจืฉืช ื”ื‘ื™ื™ืกื™ืงื™ื ื”ื•ื•ืชื™ืงื” ื•ื”ื–ื•ืœื” ืฉืžื‘ื—ื™ื ืชืŸ ืžื”ื•ื•ื” ืขื›ืฉื™ื• ื—ืœื•ืคื” ืœ-Shein ื•ืืคื™ืœื• ืœื–ืืจื”

ืžื™ื™ืกื“ืช ืกืงื™ืžืก ืฉื•ื‘ ืžื•ื›ื™ื—ื” ืืช ื›ืฉืจื•ื ื” ื‘ื–ื™ื”ื•ื™ ื”ืฆืจื›ื™ื ืฉืœ ื”ืœืงื•ื—ื•ืช ืฉืœื”, ื•ื”ืคืขื - ื”ืคืจื™ื˜ ืฉื›ืœ ืื—ืช ื—ื™ื™ื‘ืช ืœืืจื•ื– ืื™ืชื” ืœื—ื•ืคืฉืช ื—ื’ ื”ืžื•ืœื“ ื”ืžื•ืฉืœื’ืช, ืœื˜ื•ื‘ืช ื”ืชืžื•ื ื” ื”ื‘ืœืชื™ ื ืฉื›ื—ืช. ืงื™ื ื’ื ืžืชื ื“ื‘ืช ืœื”ื“ื’ื™ื, ื›ืžื•ื‘ืŸ, ื•ืžื” ื ืืžืจ - ื–ื” ืื›ืŸ ื ืจืื” ื›ืžื• ืžืฉื”ื• ืฉืขืฉื•ื™ ืœื”ืžื™ืก ืืช ื”ืฉืœื’

ืœื ืฉื”ื™ื™ื ื• ืฆืจื™ื›ื•ืช ื™ื•ืชืจ ืžื“ื™ ืฉื›ื ื•ืข ืœื’ื‘ื™ื”ืŸ, ืื‘ืœ ืขื›ืฉื™ื• ื›ืฉื”ื™ื ืื•ืžืจืช - ื‘ืจื•ืจ ืฉืžื“ื•ื‘ืจ ืจืฉืžื™ืช ื‘ืฉื™ื ื”ืกื˜ื™ื™ืœ. ืจื™ืจื™ื‘ืกืš ื™ืฆืื” ืœืกื™ื‘ื•ื‘ ืงื–'ื•ืืœื™ ื‘ืœื•ืง ืงื–'ื•ืืœื™, ืžื” ืฉื›ืžื•ื‘ืŸ ืื•ืžืจ ืขื•ื“ ืœื•ืง ืื™ืงื•ื ื™ ืœืคื ืชื™ืื•ืŸ. ื•ื”ื—ืœืง ื”ื›ื™ ื™ืคื” ื”ื•ื ื”ื’ื‘ืจ ืฉืœืฆื™ื“ื”, ืื™ื™ืกืืค ืจื•ืงื™. ืื• ืœื™ืชืจ ื“ื™ื•ืง, ื”ื’ืจื‘ื™ื™ื ืฉืœื•

ื™ืฉ ืœื” ื’ื™ืฉื” ื‘ืœืชื™ ืžื•ื’ื‘ืœืช ืœืคืจื™ื˜ื™ื ื”ื™ืคื™ื ื•ื”ืื™ื›ื•ืชื™ื™ื ื‘ืขื•ืœื, ืื‘ืœ ืžืžืฉ ื›ืžื•ื ื•, ื’ื ื“ื•ื›ืกื™ืช ื”ืกื˜ืจื™ื˜-ืกื˜ื™ื™ืœ ืงื™ื™ื˜ื™ ื”ื•ืœืžืก ื ื“ื‘ืงืช ืžื“ื™ ืคืขื ืœื›ืžื” ื›ืืœื” ืฉืคืฉื•ื˜ ืขื•ื‘ื“ื™ื ืœื” ืขื ื›ืœ ืœื•ืง, ื•ืœื ืžื”ืกืกืช ืœื—ืจื•ืฉ ืื•ืชื. ื”ืคืขื ื” ืงื•ืจื”, ื‘ื™ืŸ ื”ืฉืืจ, ืขืœ ืจืงืข ืื—ื“ ืžืฉื™ืœื•ื‘ื™ ื”ืฆื‘ืขื™ื ื”ื›ื™ ื™ืคื™ื ื•ืžืจืขื ื ื™ื ืฉืจืื™ื ื• ืœืื—ืจื•ื ื”