ืจืืฉื™ ืžืืžืจื™ื ืžืืช ื™ื•ื‘ืœ ืคื’ื™

ื‘ืฆืžืจืช ืจื’ืขื™ ื”ืื•ืคื ื” ื”ืžื“ื•ื‘ืจื™ื ืฉืœ ื”ืฉืขื”, ื”ื›ื•ื‘ืข ืฉืœ ืžืœื ื™ื” ืžืืคื™ืœ ืจืง ื‘ืงื•ืฉื™ ืขืœ ื‘ื—ื™ืจืช ื”ืœื‘ื•ืฉ ืฉืœ ืœื•ืจืŸ ืกื ืฆ'ื– ืขื‘ื•ืจ ืื™ืจื•ืข ื”ื”ืฉื‘ืขื” ืœื ืฉื™ืื•ืช ืฉืœ ื“ื•ื ืœื“ ื˜ืจืืžืค. ืืฉืชื• ืฉืœ ื’'ืฃ ื‘ื–ื•ืก ื”ื’ื™ืขื” ื‘ื—ืœื™ืคื” ืœื‘ื ื” ืฉืœ ืžืงื•ื•ื™ืŸ - ืขื“ ื›ื” ืกื•ืœื™ื“ื™ ื•ื”ื•ืœื - ืื‘ืœ ืœื ื—ืจื’ื” ืžื”ืกื˜ื™ื™ืœ ื”ืื•ืคื™ื™ื ื™ ืฉืœื” ื›ืฉื”ื•ืกื™ืคื” ื”ืฆืฆื” ืœื—ื–ื™ื™ืช ืžื—ื•ืš ื ื•ืขื–ืช. ืžืืจืง ืฆื•ืงืจื‘ืจื’ ืคื–ืœ ื•ื ืชืคืก, ื”ื‘ื™ืงื•ืจื•ืช ื‘ืจืฉืช ื”ื™ื›ื• ื›ืฆืคื•ื™, ืื‘ืœ ืื ื—ื ื• ื‘ื›ืœืœ ื”ืชืจื›ื–ื ื• ื‘ืžืขื™ืœ ื”ืžื˜ื•ืจืฃ ืฉื ืฉืืจ ืžื—ื•ืฅ ืœืคืจื™ื™ื

ื•ืขื•ื“ ื›ืžื” ืชื—ื–ื™ื•ืช ืœ-2025, ื”ืฉื ื” ืฉื‘ื” ื”ืžืื‘ืง ื‘ื™ืŸ ื”ืžื™ื ื™ืžืœื™ื–ื ื”ืฉืžืจื ื™ ืœืกื•ืจื™ืืœื™ื–ื ื”ื ืฉื›ื ื™ ืขื•ืžื“ ืœื”ื’ื™ืข ืœืฉื™ืื™ ื”ื“ืจืžื”: ืชืชื ื’ื“ื• ื›ืžื” ืฉืชืจืฆื• ืœืกืงื™ื ื™ ื’'ื™ื ืก, ืื‘ืœ ื”ื•ื ื—ื•ื–ืจ ื•ื”ื•ื ื›ื•ืขืก (ื”ืขื™ืงืจ ืฉืžื™ื™ื’ืŸ ืžืจืงืœ ืžืจื•ืฆื”), ื•ื›ื“ืื™ ื’ื ืœื”ืชื—ื™ืœ ืœืขื‘ื•ื“ ืขืœ ืžื›ืชื‘ ืคืจื™ื“ื” ืžืจื’ืฉ ืžื”ื’'ืœื™ืกื˜ื™ืช

ืืช ื”ื™ื•ื ื”ืจืืฉื•ืŸ ืฉืœ 2025 ื ืจืื” ืœื ื• ืจืื•ื™ ืœืคืชื•ื— ืขื ื›ืžื” ืžืžื•ืฆืจื™ ื”ื‘ื™ื•ื˜ื™ ืฉื”ื›ื™ ืขืฉื• ืœื ื• ืืช ื–ื” ืœืื—ืจื•ื ื”, ื›ื•ืœืœ ืฉืœื™ืฉื™ื” ืžื ืฆื—ืช ืฉื”ืฉืคืชื™ื™ื ืขืคื•ืช ืขืœื™ื” ื”ืจื‘ื” ื™ื•ืชืจ ืžืขืœ ื ืฉื™ืงืช ื”ืกื™ืœื‘ืกื˜ืจ. ื•ื’ื: ื”ืžืกืงืจื” ื”ืื™ื“ื™ืืœื™ืช, ืงืจื ื”ืœื—ื•ืช ืฉืžื ืฆื— ืืช ื”ื—ื•ืจืฃ, ืกืจื•ื ื”ืœื™ืœื” ืฉืžื—ื–ื™ืจ ืืช ื™ืžื™ ื”ื–ื•ื”ืจ ื•ื”ืฉืžืคื• ื”ื™ื‘ืฉ ืฉื”ื•ื ื”ืงืจืืฉ ื”ื—ื“ืฉ

ื›ืŸ, ื–ืืช ืฉืืœื” ืืžื™ืชื™ืช ืœื’ืžืจื™ ืฉื—ื•ื‘ื‘ื™ ืื•ืคื ื” ื™ืฉืจืืœื™ื ื ืืœืฆื™ื ืœื”ืชื—ื‘ื˜ ื‘ื” ื”ื™ื•ื - ื•ื–ื” ืขื•ื“ ื‘ืœื™ ืฉื”ื›ื ืกื ื• ืœืžืฉื•ื•ืื” ืืช ืกื•ื•ื“ืจ ื”ื›ืจื™ืกืžืก ื”ืžื›ื•ืขืจ ืฉืœ ืžื™ื™ืงืจื•ืกื•ืคื˜. ืžืชื™ ื‘ื“ื™ื•ืง ื”ืคื›ื• ืชืื’ื™ื“ื™ื ืืคืจื•ืจื™ื™ื ืœืžื•ืงื“ื™ ื”ืฉืจืื” ืื•ืคื ืชื™ื™ื? ืžื–ืžืŸ ื›ืžื•ื‘ืŸ, ืื‘ืœ ืขื›ืฉื™ื• ื”ืžืขื’ืœ ื ืกื’ืจ, ื•ืžื“ื•ื‘ืจ ื‘ื—ื“ืฉื•ืช ืจืขื•ืช ืœื‘ืœื ืกื™ืื’ื”. ื—ื“ืฉื•ืช, ืžื—ืฉื‘ื•ืช ื•ืฉืืœื•ืช ืขืœ ืžื” ืฉืงืจื” ื”ืฉื‘ื•ืข ื‘ืขื•ืœื ื”ืื•ืคื ื”

ืžื•ืชื’ ื”ื˜ื™ืคื•ื— ื”ืงื•ืจื™ืื ื™ Some by Mi ื”ืคืš ืžื“ื•ื‘ืจ ื•ืžื‘ื•ืงืฉ ื‘ืžื™ื•ื—ื“ ืœืื—ืจื•ื ื”, ื”ืจื‘ื” ื‘ื–ื›ื•ืช ืžื•ืฆืจื™ ืกื“ืจืช 30 ื”ื™ืžื™ื ืœื ื™ืฆื—ื•ืŸ ืขืœ ื”ืืงื ื” - ื•ื‘ืจืืฉื ื”ื˜ื•ื ืจ ื”ืคืœืื™. ืขื“ ื”ื™ื•ื ื”ืžืขืจื™ืฆื•ืช ื”ื™ืฉืจืืœื™ื•ืช ื”ื™ื• ืฆืจื™ื›ื•ืช ืœื“ื•ื’ ืืช ืžื•ืฆืจื™ ื”ืžื•ืชื’ ื‘ืจืฉืช, ืื‘ืœ ืขื›ืฉื™ื• ื‘ืกื•ืคืจ-ืคืืจื ื”ื—ืœื™ื˜ื• ืœืขืœื•ืช ื”ื’ืœ ื•ื”ื ื—ื™ืชื• ืื•ืชื ืขืœ ื”ืžื“ืคื™ื. ืžื” ื”ืกื™ืคื•ืจ, ื•ื‘ืขื™ืงืจ - ืžื” ืคืขืจ ื”ืžื—ื™ืจื™ื?

ืงืฉื” ืœืงื‘ื•ืข ืžื” ื‘ื“ื™ื•ืง ืงืจื” ื›ืืŸ: ื”ืื ื”ื™ื™ืชื” ื”ืชืขืจื‘ื•ืช ืฉื™ื•ื•ืงื™ืช ืžื›ื•ื•ื ืช ืื• ืฉื”ื”ื™ื™ืค ื ื•ืฆืจ ื‘ืื•ืคืŸ ืื•ืจื’ื ื™, ืื ื‘ืืžืช ื™ืฆืื” ืฉื ืงื•ืœืงืฆื™ื™ืช ื—ื•ืจืฃ ืžืžืฉ ืžื•ืฆืœื—ืช ืื• ืฉืžืขื™ืœ ื•ื™ืจืืœื™ ืื—ื“ ื”ืกืคื™ืง ื›ื“ื™ ืœื”ืคื•ืš ื”ื›ืœ ืœืœื•ื”ื˜ - ืื‘ืœ ืžื” ืฉื‘ื˜ื•ื— ื”ื•ื ืฉืคื™ื“ ื”ืื•ืคื ื” ื”ืžืงื•ืžื™ ื ื“ืœืง ืงืฉื•ืช ืขืœ ืชืžื ื•ืŸ. ื›ืŸ, ืจืฉืช ื”ื‘ื™ื™ืกื™ืงื™ื ื”ื•ื•ืชื™ืงื” ื•ื”ื–ื•ืœื” ืฉืžื‘ื—ื™ื ืชืŸ ืžื”ื•ื•ื” ืขื›ืฉื™ื• ื—ืœื•ืคื” ืœ-Shein ื•ืืคื™ืœื• ืœื–ืืจื”

ืžื™ื™ืกื“ืช ืกืงื™ืžืก ืฉื•ื‘ ืžื•ื›ื™ื—ื” ืืช ื›ืฉืจื•ื ื” ื‘ื–ื™ื”ื•ื™ ื”ืฆืจื›ื™ื ืฉืœ ื”ืœืงื•ื—ื•ืช ืฉืœื”, ื•ื”ืคืขื - ื”ืคืจื™ื˜ ืฉื›ืœ ืื—ืช ื—ื™ื™ื‘ืช ืœืืจื•ื– ืื™ืชื” ืœื—ื•ืคืฉืช ื—ื’ ื”ืžื•ืœื“ ื”ืžื•ืฉืœื’ืช, ืœื˜ื•ื‘ืช ื”ืชืžื•ื ื” ื”ื‘ืœืชื™ ื ืฉื›ื—ืช. ืงื™ื ื’ื ืžืชื ื“ื‘ืช ืœื”ื“ื’ื™ื, ื›ืžื•ื‘ืŸ, ื•ืžื” ื ืืžืจ - ื–ื” ืื›ืŸ ื ืจืื” ื›ืžื• ืžืฉื”ื• ืฉืขืฉื•ื™ ืœื”ืžื™ืก ืืช ื”ืฉืœื’

ืœื ืฉื”ื™ื™ื ื• ืฆืจื™ื›ื•ืช ื™ื•ืชืจ ืžื“ื™ ืฉื›ื ื•ืข ืœื’ื‘ื™ื”ืŸ, ืื‘ืœ ืขื›ืฉื™ื• ื›ืฉื”ื™ื ืื•ืžืจืช - ื‘ืจื•ืจ ืฉืžื“ื•ื‘ืจ ืจืฉืžื™ืช ื‘ืฉื™ื ื”ืกื˜ื™ื™ืœ. ืจื™ืจื™ื‘ืกืš ื™ืฆืื” ืœืกื™ื‘ื•ื‘ ืงื–'ื•ืืœื™ ื‘ืœื•ืง ืงื–'ื•ืืœื™, ืžื” ืฉื›ืžื•ื‘ืŸ ืื•ืžืจ ืขื•ื“ ืœื•ืง ืื™ืงื•ื ื™ ืœืคื ืชื™ืื•ืŸ. ื•ื”ื—ืœืง ื”ื›ื™ ื™ืคื” ื”ื•ื ื”ื’ื‘ืจ ืฉืœืฆื™ื“ื”, ืื™ื™ืกืืค ืจื•ืงื™. ืื• ืœื™ืชืจ ื“ื™ื•ืง, ื”ื’ืจื‘ื™ื™ื ืฉืœื•

ื™ืฉ ืœื” ื’ื™ืฉื” ื‘ืœืชื™ ืžื•ื’ื‘ืœืช ืœืคืจื™ื˜ื™ื ื”ื™ืคื™ื ื•ื”ืื™ื›ื•ืชื™ื™ื ื‘ืขื•ืœื, ืื‘ืœ ืžืžืฉ ื›ืžื•ื ื•, ื’ื ื“ื•ื›ืกื™ืช ื”ืกื˜ืจื™ื˜-ืกื˜ื™ื™ืœ ืงื™ื™ื˜ื™ ื”ื•ืœืžืก ื ื“ื‘ืงืช ืžื“ื™ ืคืขื ืœื›ืžื” ื›ืืœื” ืฉืคืฉื•ื˜ ืขื•ื‘ื“ื™ื ืœื” ืขื ื›ืœ ืœื•ืง, ื•ืœื ืžื”ืกืกืช ืœื—ืจื•ืฉ ืื•ืชื. ื”ืคืขื ื” ืงื•ืจื”, ื‘ื™ืŸ ื”ืฉืืจ, ืขืœ ืจืงืข ืื—ื“ ืžืฉื™ืœื•ื‘ื™ ื”ืฆื‘ืขื™ื ื”ื›ื™ ื™ืคื™ื ื•ืžืจืขื ื ื™ื ืฉืจืื™ื ื• ืœืื—ืจื•ื ื”

ื”ื™ื ืื—ืช ื”ืžืฉืคื™ืขื ื™ื•ืช ื”ืื”ื•ื‘ื•ืช ื‘ืขื•ืœื, ืฉื•ื•ื“ื™ืช ื™ืคื”ืคื™ื” ืฉื™ื“ื•ืขื” ื‘ืฉื™ืขืจื” ื”ืžื•ืฉืœื ื•ื‘ืžื•ืชื’ ื”ืžืฆืœื™ื— ืฉืœื”. ืขื›ืฉื™ื•, ื‘ื“ื™ื•ืง ืขืœ ืจืงืข ื”ืฉืงืช ืฉื™ืชื•ืฃ ื”ืคืขื•ืœื” ื”ื—ื“ืฉ ื•ื”ืžื‘ื˜ื™ื— ืฉืœื” ืขื ื”ื™ื™ืœื™ ื‘ื™ื‘ืจ, ืžืชืคืจืกื ืชื—ืงื™ืจ ืฉืžืฆื™ื™ืจ ืื•ืชื” ื›ื‘ื•ืกื™ืช ืžืชืขืžืจืช ื•ืื™ืฉื” ื“ื™ ื ื•ืจืื™ืช. ื”ื”ืชื ืฆืœื•ืช ื”ื’ื™ืขื” ืžื”ืจ, ืื‘ืœ ื”ืฉืขืจื•ืจื™ื” ื›ื‘ืจ ื‘ืฉื™ืื”

ืžื—ื•ื’ ื”ื˜ืจื ื“ื™ื ื”ื—ืœื™ื˜ ืฉื”ื’ื™ืข ื”ืจื’ืข ืœืงื—ืช ืืช ื”ื›ืชืจ ืžื”ืกืžื‘ื”, ื”ืกืคื™ื“ืงืื˜ ื•ืฉืืจ ื”ืขื“ื™ื ื•ืช ื”ืขื ื•ื’ื•ืช, ื•ืœื”ื—ื–ื™ืจ ืืช ื”ื›ื‘ื•ื“ ืฉืœ ื”ืกื ื™ืงืจืก ื”ืฆ'ืื ืงื™ื•ืช ื•ื”ืžืกื™ื‘ื™ื•ืช. ื•ืžื™ ื”ืžื•ืขืžื“ื•ืช ื”ืžื•ืฉืœืžื•ืช ืœืžืฉื™ืžื” ืื ืœื ื ืขืœื™ ื”ืกืงื™ื™ื˜ืจื™ื ืจื—ื‘ื•ืช ื”ืœืฉื•ืŸ ื•ืขื‘ื•ืช ื”ืฉืจื•ื›ื™ื, ืฉืœื›ืœ ืžื™ ืฉื’ื“ืœื” ื‘ืชื—ื™ืœืช ืฉื ื•ืช ื”ืืœืคื™ื™ื ื”ื™ื” ื—ืชื™ื›ืช ืจื’ืข ืื™ืชืŸ?

ื”ื ืงืจืื• ืœื” "ื•ืจื“ ื‘ืžื“ื‘ืจ", ื”ืกืชื ื•ื•ืจื• ืžื”ื ื™ื—ื•ื— ื”ื‘ืจื™ื˜ื™ ื•ืžื”ืกื’ื ื•ืŸ ื”ืื™ืฉื™, ื“ืื’ื• ืœื” ื›ืฉื—ืœืชื” ื‘ืกืจื˜ืŸ. ืฉื ื™ื ืžืฉื›ื” ืืกืžื ืืœ-ืืกื“ ืืช ืชืฉื•ืžืช ื”ืœื‘ ืฉืœ ื”ืชืงืฉื•ืจืช ื”ืขื•ืœืžื™ืช - ื•ืœืžืขืฉื” ื”ืœื‘ื™ื ื” ืืช ืžืขืฉื™ื• ืฉืœ ื‘ืขืœื”, ื‘ืฉืืจ ืืœ-ืืกื“, ืฉื˜ื‘ื— ื‘ื‘ื ื™ ืขืžื•. ืจืง ื›ืขืช, ืื—ืจื™ ื ืคื™ืœืช ื”ืžืฉื˜ืจ ื•ื”ื‘ืจื™ื—ื” ืฉืœ ื‘ื ื™ ื”ื–ื•ื’ ืœืจื•ืกื™ื”, ื”ืขื•ืœื ืžืชื—ื™ืœ ืœืฉืื•ืœ ืื™ืš ื”ืฆืœื™ื—ื” ืืฉืช ื”ืจื•ื“ืŸ ืœืžื›ื•ืจ ืืช ืชื“ืžื™ืช ืื™ื™ืงื•ืŸ ื”ืื•ืคื ื” ื•ืœื”ื•ืคื™ืข ืืคื™ืœื• ื‘ื’ื™ืœื™ื•ืŸ ื’ื ื•ื– ืฉืœ "ื•ื•ื’"

ื”ืžืขืฆื‘ ืžืชื™ื• ื‘ืœื™ื™ื–ื™ ื›ืžืขื˜ ืงื™ื‘ืœ ืืช ืžืจื›ื– ื”ื‘ืžื” ืขื ื”ื”ื•ื“ืขื” ืขืœ ื›ื ื™ืกืชื• ืœืฉืื ืœ, ืื‘ืœ ืื– ื”ื’ื™ืข ื’'ื•ืŸ ื’ืœื™ืื ื• ื•ืขืฉื” ืืช ืžื” ืฉื”ื•ื ืขื•ืฉื” ื”ื›ื™ ื˜ื•ื‘: ื’ื ื‘ ืœื’ืžืจื™ ืืช ื”ื”ืฆื’ื”. ื•ื’ื: ื‘ืขื•ื“ ืฉื‘ื•ื•ื’ ื”ืืžืจื™ืงืื™ ืžื‘ืืกื™ื, ื‘ื•ื•ื’ ืคื•ืจื˜ื•ื’ืœ ืžื›ื›ื‘ ื™ืฉืจืืœื™ ืžื•ื›ืฉืจ ื‘ืฉืขืจ ืžื“ื”ื™ื, ื”ื–'ืงื˜ ืฉืœ "ื”ืจื•ืฆื— ื”ื—ืชื™ืš" ืขืฃ ืžื”ืžื“ืคื™ื ื•ื“ื•ืฆ'ื™ ื”ื™ื ืžืขืงื‘ ื”ืกื˜ื™ื™ืœ ื”ื—ื“ืฉ ืฉืœื ื•. ื—ื“ืฉื•ืช, ืฉืืœื•ืช ื•ืžื—ืฉื‘ื•ืช ืขืœ ืžื” ืฉืงืจื” ื”ืฉื‘ื•ืข ื‘ืขื•ืœื ื”ืื•ืคื ื”

ืื‘ืœ ื”ืŸ ื’ื ืขืœื•ืœื•ืช ืœื ืœื”ื™ื•ืช, ื•ื–ื” ืžื” ืฉืขื•ื“ ื™ื•ืชืจ ืžืขื ื™ื™ืŸ ื›ืืŸ. ื›ืš ืื• ื›ืš, ืขื“ื™ืฃ ืืช ื”ื˜ืจืœื•ืœ ื”ืื—ืจื•ืŸ ืฉืœ ืื“ื™ื“ืก. ื•ื’ื: ื”ืืจื™ ืกื˜ื™ื™ืœืก ื•ื’'ื•ื ืชืŸ ืื ื“ืจืกื•ืŸ ืคื•ืชื—ื™ื ืืช ืขื•ื ืช ื”ื‘ื ื™ื ื‘ืกื•ื•ื“ืจื™ื, ื•ื”ื ืœื ื”ื™ื—ื™ื“ื™ื - ื’ื ื”ืžืžืชืง ื”ืชื•ืจืŸ ืื“ื ื‘ืจื•ื“ื™ ืฉืžื— ืœื”ื“ื’ื™ื, ื•ื’'ืกื™ ืื™ื™ื–ื ื‘ืจื’ ืžืฉื•ื•ื” ื•ืžืขืœื” ืขื ื”ื˜ืจื ื“ ื”ืœื•ื”ื˜ ืฉื”ืžืฆื™ื ื’'ืจืžื™ ืืœืŸ ื•ื•ื™ื™ื˜. ื—ื“ืฉื•ืช, ืฉืืœื•ืช ื•ืžื—ืฉื‘ื•ืช ืขืœ ืžื” ืฉืงืจื” ื”ืฉื‘ื•ืข ื‘ืขื•ืœื ื”ืื•ืคื ื”

ืขื ื›ืœ ื”ื›ื‘ื•ื“ ืœื›ืœ ื”ืฉื˜ื™ื—ื™ื ื”ืื“ื•ืžื™ื ืฉื ืคืจืฉื• ืืชืžื•ืœ, ื”ื‘ืจื™ื˜ื™ื ืขื•ืฉื™ื ืืช ื–ื” ืื—ืจืช. ื•ืขื ื›ืœ ื”ื›ื‘ื•ื“ ืœืจื•ืชื ืกืœืข ืฉื–ื”ืจื” ืขืœ ื”ืฉื˜ื™ื— ื”ืกืคืฆื™ืคื™ ื”ื–ื” - ืืฃ ืื—ืช ืœื ืขื•ืฉื” ืืช ื–ื” ื›ืžื• ืจื™ื”ืื ื”. ืื‘ืœ ื”ื™ื ื’ื ืœื ื”ื™ื™ืชื” ื”ื™ื—ื™ื“ื” ืฉืกื™ืคืงื” ืฉื ืฉื•ืื•: ื’'ื•ืœื™ื” ืคื•ืงืก ืงืคืฆืฆื” ื‘ืฉืžืœื” ืžืืชื’ืจืช ืฉื—ืฉืคื” ื™ื•ืชืจ ืžื“ื™, ืจื™ื˜ื” ืื•ืจื” ื”ื™ื™ืชื” ื‘ืœืชื™ ืžื–ื•ื”ื” ืœื—ืœื•ื˜ื™ืŸ ื‘ื—ืœื™ืคื” ืฉืœ ืคืจื™ื™ืžืืจืง, ื•ืืคืฉืจ ืจืง ืœืงื•ื•ืช ืฉืœื™ืœื™ ืงื•ืœื™ื ืก ื”ืฆืœื™ื—ื” ืœื ืฉื•ื