ื ื›ื ืก ืœืœื‘: ื”ืื™ื˜-ื’ื™ืจืœืก ื”ืชืื”ื‘ื• ื‘ืืงืกืกื•ืจื™ ื”ื–ื”. ืื™ืš ืืคืฉืจ ืฉืœื?

ื—ื•ืœืฆื” ืฉืชื—ืจืฉื• ืขืœื™ื” ื›ืœ ื”ืงื™ืฅ, ืกืคืจื™ื™ ืฉื‘ืืžืช ื™ืชืŸ ื’ืœื•ืื• ืœืขื•ืจ ื”ืคื ื™ื, ืกื‘ื•ืŸ ืคื ื™ื ืฉื™ื’ืจื•ื ืœื›ื ืœื”ืจื’ื™ืฉ ื‘ื—ื•"ืœ, ืชื™ืง ืงืฉ ืฉื”ื•ื ื‘ื•ืœ ืœื™ื, ื—ื•ืœืฆืช ืคืฉืชืŸ ืฉืจืง ื ืจืื™ืช ื™ืงืจื” ื•ื‘ื•ืฉื ืขื ืจื™ื— ืžื•ืฉืœื. ื”ืžืœืฆื•ืช ืฉื•ื•ืช ืœืฉื•ืคื™ื ื’

ืฆ'ืืจืœืก ื•ืงืžื™ืœื” ืžืชืืจื—ื™ื ื›ื™ื“ ื”ืžืœืš ื‘ื‘ื™ืช ื”ืœื‘ืŸ ื•ืžืœื ื™ื” ื—ื•ื’ื’ืช ื‘ืœื•ืงื™ื ืžื˜ื•ืจืคื™ื. ืœืืจื•ื—ืช ื”ืขืจื‘ ืฉืœืคื” ืžืœื ื™ื” ืืช ื”ืชื•ืชื—ื™ื ื”ื›ื‘ื“ื™ื ืขื ืฉืžืœื” ื•ืจื•ื“ื” ืžื˜ื•ืจืคืช ืขื ื›ืคืคื•ืช ืœื‘ื ื•ืช. ืžื•ืงื“ื ื™ื•ืชืจ ืœืื™ืจื•ืข ื‘ื—ืฆืจ, ืœื‘ืฉื” ื—ืœื™ืคื” ืœื‘ื ื” ืขื ื›ื•ื‘ืข ืชื•ืื ืฉื”ื™ื ืื—ืช ื”ื™ืคื•ืช ืฉืœื‘ืฉื” ืื™ ืคืขื

ื”ืงื™ืฅ ืขื•ื“ ืœื ืœื’ืžืจื™ ื›ืืŸ, ืื‘ืœ ื”ื“ื•ื’ืžื ื™ืช ื›ื‘ืจ ืžืชืœื‘ืฉืช ื‘ื”ืชืื ื•ืžื•ื›ื™ื—ื” ืฉืื™ืŸ ืกื™ื‘ื” ืœื—ื›ื•ืช. ืขื ืฉื ื™ ืœื•ืงื™ื ืฉื•ื ื™ื ืžื‘ื™ืช ื‘ื ื ื”ื•ื˜ - ืื—ื“ ืžื ื•ืžืจ ื•ื ื•ืขื–, ื•ื”ืฉื ื™ ืจื•ืžื ื˜ื™ ื•ืคืจื—ื•ื ื™ - ื”ื™ื ืžื“ื’ื™ืžื” ืื™ืš ืคื•ืชื—ื™ื ืขื•ื ื” ื‘ืกื˜ื™ื™ืœ

ื›ืœ ื”ืคืืฉื ื™ืกื˜ื•ืช ื‘ืขื•ืœื ืžืคื ื˜ื–ื•ืช ื‘ื™ืžื™ื ืืœื” ืขืœ ื ืขืœื™ื™ื ืฉืœ ืฉืื ืœ, ื•ื”ืžืขืฆื‘ ืžืชื™ื• ื‘ืœื™ื™ื–ื™ ื”ืฆื™ื‘ ืœื”ืŸ ืืชืžื•ืœ ืืชื’ืจ ื—ื“ืฉ: ืชืฆื•ื’ืช ืงื•ืœืงืฆื™ื™ืช ืงืจื•ื– 2027 ืฉื ืขืจื›ื” ื‘ื‘ื™ืืจื™ืฅ ื›ืœืœื” ืœื ืžืขื˜ ืžื•ืฉืื™ ืคื ื˜ื–ื™ื” ื—ื“ืฉื™ื, ืื‘ืœ ื‘ื™ืŸ ืชื™ืงื™ ื”ืขื ืง ื•ื›ื•ื‘ืขื™ ื”ื™ื ื”ืชื‘ืœื˜ ื“ื•ื•ืงื ื”ืคืจื™ื˜ ื”ื›ื™, ืื‘ืœ ื”ื›ื™ ืžื™ื ื™ืžืœื™ืกื˜ื™ ื‘ืขื•ืœื

ืื™ืจื•ืขื™ื ื›ืืœื” ืœื ืงื•ืจื™ื ื”ืจื‘ื”: ื ืฉื•ืช ื”ื—ื“ืฉื•ืช ื™ืฆืื• ืžื”ืื•ืœืคืŸ ืœื—ื’ื•ื’ ืขื ื”ืงื•ืœื’ื” ื‘ืจื”ื ื• ื˜ื’ื ื™ื” ื•ื”ืชืœื‘ืฉื• ื‘ื”ืชืื. ื™ื•ื ื™ืช ืœื•ื™ ื”ืคืชื™ืขื” ื‘ื—ืœื™ืคืช ืกืื˜ืŸ, ืขื“ื™ ื–ืจื™ืคื™ ื‘ื’'ื™ื ืก ื ืžื•ืš, ื“ื ื” ื•ื™ื™ืก ื”ืœื›ื” ืขืœ ื‘ื”ื™ืจ ื•ืขื“ื™ืŸ ื•ืžืื“ื•ื•ื” ื“ื“ื•ืŸ ืœื ืฆื™ืคื™ื ื• ืœื ืขืœื™ื™ื ื”ืืœื”. ื›ืœ ื”ืืžืช ืขืœ ืžื” ืœื•ื‘ืฉื•ืช ื ืฉื•ืช ื”ื—ื“ืฉื•ืช

ืขื•ื“ ื•ืขื•ื“ ืžื•ืชื’ื™ื ื“ื•ื—ืงื™ื ื‘ื ื• ืœืื—ืจื•ื ื” ืœื”ื™ื•ืช ืงืฆืช ื”ืจืคืชืงื ื™ื•ืช, ื•ืœืจืขื ืŸ ืืช ืžื“ืฃ ื”ื’'ื™ื ืกื™ื ืขื ืื™ื–ื• ื–ืจื™ืงืช ืฆื‘ืข ื ื•ืขื–ืช. ื•ืœื, ื”ืœื‘ืŸ ื”ืงื™ืฆื™ ื”ืื”ื•ื‘ ืœื ื ื—ืฉื‘. ืื‘ืœ ืื™ืŸ ืฆื•ืจืš ืœื”ืฉืชื’ืข ืขื ื ื™ืื•ื ื™ื ืœืžื™ื ื™ื”ื - ื”ืžื’ืžื” ืžืชืžืงื“ืช ื‘ื’ื•ื•ื ื™ื ื˜ื‘ืขื™ื™ื ื•ื‘ืคืกื˜ืœื™ื ืื‘ื™ื‘ื™ื™ื. ื˜ื™ืฉืจื˜ ืœื‘ื ื” ื•ืกื’ืจืชืŸ ืœื•ืง ืžื•ืฉืœื

ื›ืŸ, ื”ืื™ื ื˜ืจื ื˜ ืงื™ื‘ืœ ืชื™ืจื•ืฅ ืžื•ืฉืœื ืœื‘ื”ื•ืช ืœืกื™ื“ื ื™ ืกื•ื•ื™ื ื™ ื‘ืžื—ืฉื•ืฃ - ืื ื—ื ื• ื‘ืกืš ื”ื›ืœ ืžืชืคืขืœื™ื ืžื”ืฉืจืฉืจืช ื”ืขื“ื™ื ื” ืฉืžื•ื›ื™ื—ื” ืืช ืจืฆื™ื ื•ืช ื”ืงืฉืจ ืฉืœื” ืขื ื”ืžืคื™ืง ื”ื™ื”ื•ื“ื™ ืกืงื•ื˜ืจ ื‘ืจืื•ืŸ. ืื‘ืœ ื‘ื›ืœ ื–ืืช ื”ื™ื• ืขื•ื“ ื›ืžื” ื“ื‘ืจื™ื ืžืขื ื™ื™ื ื™ื ื‘ืœื•ืง ื”ื–ื”, ื•ื‘ื›ืžื” ืœื•ืงื™ื ื ื•ืกืคื™ื

ื”ืžืœืš ืฆ'ืืจืœืก ื•ื”ืžืœื›ื” ืงืžื™ืœื” ื”ื’ื™ืขื• ืœื‘ื™ืงื•ืจ ืžืœื›ื•ืชื™ ื‘ื‘ื™ืช ื”ืœื‘ืŸ. ื”ื’ื‘ืจืช ื”ืจืืฉื•ื ื” ื”ืฆื™ื’ื” ืืช ื”ื‘ื—ื™ืจื” ื”ืื•ืคื ืชื™ืช ืฉืคืชื—ื” ืืช ื”ืžืกืข ื”ื–ื”. ื”ื‘ื—ื™ืจื” ื‘ื—ืœื™ืคื” ืฆื”ื•ื‘ื” ืœื ื”ื™ื™ืชื” ืกืชื. ื”ืฆื”ื•ื‘ ืžืขื‘ื™ืจ ืžืกืจ ืฉืœ ืื•ืคื˜ื™ืžื™ื•ืช, ืฉืžื—ื” ื•ื‘ื™ื˜ื—ื•ืŸ. ื›ื›ืœ ื”ื ืจืื” ืžื“ื•ื‘ืจ ื‘ืขืงื™ืฆื” ืœืฉืขืจื•ืจื™ื™ื” ืกื‘ื™ื‘ ื”ืขืจืชื• ืฉืœ ื’'ื™ืžื™ ืงื™ืžืœ ืขืœ ื›ืš ืฉื”ื™ื ืžืชื ื”ื’ืช ื›ืžื• ืืœืžื ื” ืœืขืชื™ื“

ื‘ืœืืก ื•ื’ืืก, ื‘ื™ืจืช ื”ื‘ืœื™ื ื’ ื”ืขื•ืœืžื™ืช, ื˜ื™ื™ืœื•ืจ ืžืœื›ื•ื‘ ื™ื™ืฉืจื” ืงื• ืขื ื”ืกื˜ื ื“ืจื˜ื™ื ื”ืžืงื•ืžื™ื™ื ื•ื”ืฆื™ื’ื” ืกื“ืจื” ืฉืœ ืฉืžืœื•ืช ืขืจื‘ ืฉืชื•ืืžื•ืช ื‘ื“ื™ื•ืง ืืช ื”ื“ืจืก-ืงื•ื“ ื”ื’ืœืืžื™ ืฉืœ ื”ืœื•ืงื™ื™ืฉืŸ. ื˜ื™ื™ ื˜ืกื” ืœื‘ื•ื™ืคืจื ื“ ื•ื ื™ื›ืจ ืฉืื—ืจื™ ื”ืžืœื—ืžื” ื”ืงืฉื” ื”ื™ื ื‘ืื” ืœื”ืจื™ื ื‘ืœื•ืงื™ื ืžื•ืฉืงืขื™ื

ื–ื” ืงื•ืจื” ื‘ื–ืืจื” ืฉื•ื‘ ื•ืฉื•ื‘ ืขื ืคืจื™ื˜ื™ื ืฉื•ื ื™ื ืฉื”ื•ืคื›ื™ื ื•ื™ืจืืœื™ื™ื ื‘ืŸ ืœื™ืœื”, ื•ืขื›ืฉื™ื• ื›ื‘ืจ ืืคืฉืจ ืœื”ื›ืจื™ื– ืจืฉืžื™ืช: ื ืฆื™ื’ืช ื”ืื‘ื™ื‘ ื”ื ื•ื›ื—ื™ืช ื”ื™ื ื—ื•ืœืฆืช ืคืกื™ื ืื—ืช ืฉืžืฆื™ืคื” ืœื ื• ืืช ื”ืคื™ื“ ื•ืžืฆืœื™ื—ื” ืœื—ื‘ืจ ื‘ื™ืŸ ืžืกืคืจ ืžื’ืžื•ืช ืžื•ื‘ื™ืœื•ืช. ืื ื—ื ื• ื›ื‘ืจ ืกื™ืžื ื• ืื•ืชื” ืœืกืœ

ืœื›ืื•ืจื” ืžื“ื•ื‘ืจ ื‘ืขื•ื“ ื“ื’ื ืžืฉื•ืœืฉื™ื ืงืœืืกื™ ื‘ื”ื“ืคืก ืคื™ื™ื–ืœื™ ื˜ืจื ื“ื™ ื‘ื’ื•ื•ื ื™ ืœื™ืœืš, ืฆื”ื•ื‘ ื•ืœื‘ืŸ, ืืœื ืฉื”ืคืขื ืชืจืฆื” ื›ื”ืŸ ื‘ื—ืจื” ืœืœื‘ื•ืฉ ืืช ื”ื—ืœืง ื”ืชื—ืชื•ืŸ ื‘ืื•ืคืŸ ื ืžื•ืš ื‘ืžื™ื•ื—ื“, ื›ื“ื™ ืœืชืช ืžืงื•ื ืฉืœ ื›ื‘ื•ื“ ืœืฉืจืฉืจืื•ืช ื‘ื˜ืŸ ืžืงืฉื˜ื•ืช. ืื™ืŸ ืžื” ืœื•ืžืจ, ืœื‘ื—ื•ืจื” ื™ืฉ ืื•ืžืฅ

ื ื•ืขื” ืงื™ืจืœ ืžืชื›ื•ื ื ืช ืœื”ื•ืคืขืช ื”ืงื™ืฅ ืฉืœื” ื•ืขื•ืฉื” ืืช ื–ื” ืขื ืกื˜ ื”ื™ืกื˜ืจื™ ื‘ื’ื•ื•ื ื™ ื•ืจื•ื“ ืขื ืคืจื™ื ื˜ ืžืฉื’ืข ืฉืœ ืงื•ื ื›ื™ื•ืช. ื”ื˜ื•ืค ืฉื ืจืื” ื›ืžื• ื—ืœืง ืขืœื™ื•ืŸ ืฉืœ ื‘ื’ื“ ื™ื ื”ื•ื ืื—ื“ ื”ื“ื‘ืจื™ื ื”ื™ื•ืชืจ ื™ืคื™ื ืฉืจืื™ื ื• ืœืงื™ืฅ ื”ืงืจื•ื‘ ื•ื”ื•ื ืžืชื™ื™ื—ื“ ื‘ื“ื™ื˜ื™ื™ืœ ืฉืœ ืื‘ืŸ ื‘ื—ื–ื™ืช ืฉืขื•ืฉื” ืืช ื›ืœ ื”ืœื•ืง

ื ื™ืกื™ื•ืŸ ื”ื”ืชื ืงืฉื•ืช ื‘ื ืฉื™ื ื˜ืจืืžืค ืœื ื”ื™ื™ืชื” ื”ื“ืจืžื” ื”ื™ื—ื™ื“ื” ื‘ืืจื•ื—ืช ื”ืขืจื‘ ื”ืฉื ืชื™ืช ืœื›ืชื‘ื™ ื”ื‘ื™ืช ื”ืœื‘ืŸ. ืžื™ ืฉืžืฉื›ื” ืืฉ ื•ื™ืจืืœื™ืช ื”ื™ื™ืชื” ื’ืณื ื™ืคืจ ืจื•ืฉื”, ืืฉืชื• ืฉืœ ืžื–ื›ื™ืจ ื”ื”ื’ื ื” (ืื• ื›ืžื• ืฉืžื›ื ื™ื ืื•ืชื• ืคื” ืฉืจ ื”ืžืœื—ืžื”) ืคื™ื˜ ื”ื’ืกืชืณ, ื‘ืขืงื‘ื•ืช ืชื™ืขื•ื“ื™ื ืฉื•ื ื™ื ืฉืœ ื”ืฉืžืœื” ืฉืœื” โ€“ ื•ื‘ืžื™ื•ื—ื“ ืฉืœ ื—ืœืงื” ื”ืื—ื•ืจื™ ื•ื”ืื•ืคืŸ ืฉื‘ื• ื”ื‘ื“ ืขื˜ืฃ ืืช ื’ื•ืคื”

ื”ื›ื•ื›ื‘ืช ื ืžืฆืืช ื‘ืขื™ืฆื•ืžื• ืฉืœ ื”ืกื™ื‘ื•ื‘ ืœืงื™ื“ื•ื "ื”ืฉื˜ืŸ ืœื•ื‘ืฉืช ืคืจืื“ื”" ื•ื›ืœ ื”ืขื™ื ื™ื™ื ืขืœ ื”ืกื˜ื™ื™ืœ ืฉืœื”. ืžื™ ืฉืชืคืก ืืช ืชืฉื•ืžืช ื”ืœื‘ ื”ืขื•ืœืžื™ืช ื”ื•ื ืชื™ืง ืžืœื‘ื ื™ ืขื ืžืจืื” ืžื“ื•ื™ืง ื•ืžืœื•ื˜ืฉ, ืžืขืจื™ืฆื•ืช ื‘ื‘ื™ืช ื”ืžืœื•ื›ื” ื”ื‘ืจื™ื˜ื™ ื•ืžื—ื™ืจ ืจื—ื•ืง ืฉื ื•ืช ืื•ืจ ืžื–ื” ืฉืœ ื”ืจืžืก

ื”ื“ื•ื’ืžื ื™ืช ื™ืฆืื” ืœื‘ื™ืœื•ื™ ืžืฉืคื—ืชื™ ื‘ืฉืžืœื” ื ืฉื™ืช ื•ืจื•ืžื ื˜ื™ืช ืขื ื”ื“ืคืก ืคืจื—ื•ื ื™ ื•ื’ื–ืจื” ืžืขื•ืœื”. ื™ืฆืื ื• ืœื—ืงื•ืจ, ื•ื’ื™ืœื™ื ื• ืฉื”ื™ื ื›ื›ืœ ื”ื ืจืื” ืœื•ืงื˜ื” ืžืืชืจ ื”ืื•ืคื ื” ื”ืžื”ื™ืจื” Shein. ื›ื›ื” ื ืจืื™ืช ืžืฆื™ืื”