ืืชืจ ื”ืื•ืคื ื” ื”ืื”ื•ื‘ ืœืคื ื™ ืกื’ื™ืจื”, ื•ื”ื”ื ื—ื•ืช ื‘ืฉื™ืืŸ

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ื—ื•ื‘ื‘ื•ืช ืžื•ืชื’ื™ ืขืœ ื‘ื•ื•ื“ืื™ ืžื›ื™ืจื•ืช ื”ื™ื˜ื‘ ืืช ืืชืจ ื”ืื•ืคื ื” Matchesย Fashion, ืื—ื“ ื”ืžืชื—ืจื™ื ืฉืœ ื ื˜-ื-ืคื•ืจื˜ื”, Farfetch, ืจื™ื‘ื•ืœื‘, SSENSE ื•ืฉื•ืคื‘ื•ืค – ื›ื•ืœื ืืชืจื™ื ืฉืžืจื›ื–ื™ื ืžื•ืชื’ื™ ืขืœ ื•ืชื™ืงื™ื ืœืฆื“ ืžืขืฆื‘ื™ื ืฆืขื™ืจื™ื ื•ืžืจื’ืฉื™ื ื•ืžืกืคืงื™ื ืžืฉืœื•ื—ื™ื ืžืกื‘ื™ื‘ ืœืขื•ืœื, ื›ืฉืœื›ืœ ืืชืจ ื™ืฉ ืืช ื”ื™ืชืจื•ืŸ ื”ื™ื—ืกื™ ืฉืœื• – ืžืฉืœื•ื—ื™ื ืฉืžืืคืฉืจื™ื ืœืฉืœื ืขืœ ื”ืžื›ืก ืžืจืืฉ ื•ืœื—ืกื•ืš ื›ืกืฃ, ืžื•ืชื’ื™ื ืื• ืคืจื™ื˜ื™ื ืฉืื™ืŸ ื‘ืฉื•ื ืžืงื•ื ืื• ืื—ืจ ืื• ืกื™ื™ืœื™ื ืฉื•ื•ื™ื.

ื”ืชื—ืจื•ืช ื‘ืชื—ื•ื ื’ื“ื•ืœื”, ื•ืœืื—ืจื•ื ื” ื ื•ื“ืข ืฉืžืืฆ'ืก ื”ื‘ืจื™ื˜ื™ื ืžืชื—ื™ืœื™ื ื‘ืชื”ืœื™ืš ืฉืœ ืคืฉื™ื˜ืช ืจื’ืœ. ืื– ืžื” ื‘ื“ื™ื•ืง ืงื•ืจื” ืฉื – ื•ืื™ืš ืื ื—ื ื• ื™ื›ื•ืœื•ืช ืœื”ืจื•ื•ื™ื— ืžื–ื”?

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ืžืืฆ'ืก ื”ื•ืงืžื” ื‘-1987 ื›ื—ื ื•ืช ืคื™ื–ื™ืช ื‘ืœื•ื ื“ื•ืŸ ืขืœ ื™ื“ื™ ื”ื™ื–ื ื˜ื•ื ืฆ'ืคืžืŸ, ืฉืœื ื™ื“ืข ื”ืžื•ืŸ ืขืœ ืื•ืคื ื”. ื–ืžืŸ ืงืฆืจ ืœืื—ืจ ืžื›ืŸ ื”ืฆื˜ืจืคื” ืืœื™ื• ื›ืฉื•ืชืคื” ื•ื‘ืขืœื™ื ืืฉืชื•, ืจื•ืช ืฆ'ืคืžืŸ, ืฉืขื–ืจื” ืœื• ืœื”ืคื•ืš ืืช ืžืืฆ'ืก ืœื”ืฆืœื—ื” ืื“ื™ืจื”. ื”ืฉืžื•ืขื” ื”ืชืคืฉื˜ื” ืžื”ืจ ื‘ืœื•ื ื“ื•ืŸ – ื”ื—ื ื•ืช ื”ืฆื™ืขื” ืžื•ืชื’ื™ื ืฉืœื ื ืžื›ืจื• ื‘ืื ื’ืœื™ื” ืœืคื ื™ ื›ืŸ, ื›ืžื• ืคืจืื“ื” ื•ื‘ื•ื˜ื’ื” ื•ื ื˜ื”, ื•ื‘ืขื™ืงืจ ื”ืชืžื—ืชื” ื‘ื™ื—ืก ืื™ืฉื™, ืฉื™ืจื•ืช ืœืงื•ื—ื•ืช ืžืฆื•ื™ืŸ ื•ืงื ื™ื™ื ื•ืช ืฉื™ื•ื“ืขืช ืœื–ื”ื•ืช ืžื” ื”ืœืงื•ื—ื•ืช ืจื•ืฆื•ืช ืœืคื ื™ ืฉื”ืŸ ื™ื•ื“ืขื•ืช ื‘ืขืฆืžืŸ. ื”ื˜ืืฅ' ื”ืื™ืฉื™ ืฉืœ ื”ื‘ืขืœื™ื, ืฉืฉืžื• ื“ื’ืฉ ืขืฆื•ื ืขืœ ืฉื™ืจื•ืช ื”ืœืงื•ื—ื•ืช, ื”ื•ื ืžื” ืฉื ื—ืฉื‘ ืœืกื•ื“ ื”ื”ืฆืœื—ื” ืฉืœ ืžืืฆ'ืก – ื•ื’ื ื”ืกื™ื‘ื” ืœื ืคื™ืœื”.

ืื—ืจื™ ืฉืคืชื—ื• ื—ื ื•ื™ื•ืช ื ื•ืกืคื•ืช ื‘ืœื•ื ื“ื•ืŸ, ืžืืฆ'ืก ื”ืฉื™ืงื• ืืชืจ ืกื—ืจ ื‘ืฉื ืช 2006, ืฉื”ืžืฉื™ืš ืืช ืื•ืชื• ื”ืงื• ืฉืœ ื˜ื™ืคื•ื— ืงื”ืœ ืœืงื•ื—ื•ืช ื ืืžืŸ ื•ื–ื›ื” ื’ื ื”ื•ื ืœื”ืฆืœื—ื”. ื‘-2012 ื‘ื ื™ ื”ื–ื•ื’ ื–ื›ื• ืœืงื‘ืœ ื”ืฉืงืขื” ืฉืœ 20 ืžื™ืœื™ื•ืŸ ืคืื•ื ื“ ื‘ื ื•ื›ื—ื•ืช ื”ื“ื™ื’ื™ื˜ืœื™ืช ืฉืœื”ื, ื•ื”ืืชืจ ื”ืžืฉื™ืš ืœืคืจื•ื— – ืขื“ ืฉื‘-2017 ื”ื ื”ื—ืœื™ื˜ื• ืœืžื›ื•ืจ ืื•ืชื• ื‘ืขื‘ื•ืจ ืกื›ื•ื ืฉืœ 400 ืžื™ืœื™ื•ืŸ ืคืื•ื ื“.

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ื”ืฆ'ืคืžื ื™ื ื™ืฆืื• ืขื ืฆ'ืง ืžื›ื•ื‘ื“, ืื‘ืœ ื”ืขื–ื™ื‘ื” ืฉืœื”ื ื”ื™ื™ืชื” ื’ื ื ืงื•ื“ืช ื”ืžืคื ื”. ืž-2017 ื•ืขื“ 2023, ืžืืฆ'ืก ืื™ื‘ื“ื• ืœื ืจืง ืืช ื”ื‘ืขืœื™ื, ืืœื ืืช ื”ื™ืชืจื•ืŸ ื”ื™ื—ืกื™ ืฉืœื”ื ืขืœ ืžืชื—ืจื™ื”ื, ื•ื‘ื”ืชืื ื’ื ื›ืกืฃ. ื”ืžื ื›"ืœื™ื ื”ื—ืœื• ืœื”ืชื—ืœืฃ ื‘ืงืฆื‘ ืžืกื—ืจืจ, ื•ื‘ืžืงื•ื ืจื•ื•ื—ื™ื ื”ื—ื‘ืจื” ื”ื—ืœื” ืœืจืฉื•ื ื”ืคืกื“ื™ื.

ืœืื—ืจ ืฉื”ื•ืฉืงืขื• ื‘ืืชืจ ื‘ืฉื ื™ื ื”ืืœื” ื›-500 ืžื™ืœื™ื•ืŸ ืคืื•ื ื“, ื”ื•ื ื ืžื›ืจ ืฉื•ื‘ ื‘ื“ืฆืžื‘ืจ 2023 ื‘ืกื›ื•ื ืฉืœ 52 ืžื™ืœื™ื•ืŸ ืคืื•ื ื“ ื‘ืœื‘ื“ ืœืงื‘ื•ืฆืช ืคืจื™ื™ื–'ืจ, ืฉื–ืžืŸ ืงืฆืจ ืœืื—ืจ ืžื›ืŸ ื”ื•ื“ื™ืขื” ืฉืžืืฆ'ืก ื ื›ื ืกืช ืœื”ืœื™ืš ืฉื ืงืจื ื‘ื‘ืจื™ื˜ื ื™ื” "ืื“ืžื™ื ื™ืกื˜ืจืฆื™ื”" ื•ื“ื•ืžื” ืœืžื” ืฉืงื•ืจืื™ื ืœื• ื‘ื™ืฉืจืืœ "ื—ื“ืœื•ืช ืคื™ืจืขื•ืŸ ื•ืฉื™ืงื•ื ื›ืœื›ืœื™" – ื›ืœื•ืžืจ, ืœื ื‘ื“ื™ื•ืง ืคืฉื™ื˜ืช ืจื’ืœ, ืืœื ืฉืœื‘ ืœืคื ื™.

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ื‘ืฉืœื‘ ื”ืื“ืžื™ื ื™ืกื˜ืจืฆื™ื” ืžืžื•ื ื” ืื—ืจืื™ ื—ื™ืฆื•ื ื™ ืขืœ ื”ื—ื‘ืจื” ื•ืžื ืกื” ืœืฉืงื ืื•ืชื” ื›ืœื›ืœื™ืช ื•ืœื”ื—ื–ื™ืจ ื›ืกืคื™ื ืœืžืฉืงื™ืขื™ื. ื”ืžืฉืžืขื•ืช ื”ืžื™ื™ื“ื™ืช ื”ื™ื ืคื™ื˜ื•ืจื™ื ืฉืœ ืžืื•ืช ืžืขื•ื‘ื“ื™ ื”ื—ื‘ืจื”, ื•ืžื›ื™ื•ื•ืŸ ืฉื‘ืื ื’ืœื™ื” ื”ื—ื•ืง ืžืชืขื“ืฃ ืืช ื”ืžืฉืงื™ืขื™ื ื”ื’ื“ื•ืœื™ื ื‘ื™ื•ืชืจ, ื”ื ืคื’ืขื™ื ื”ืขื™ืงืจื™ื™ื ืžื”ื”ืœื™ืš ื”ื–ื” ื”ื ื”ืžื•ืชื’ื™ื ื”ืงื˜ื ื™ื ื™ื•ืชืจ ืฉืขื•ื‘ื“ื™ื ืขื ืžืืฆ'ืก – ืžื›ื™ื•ื•ืŸ ืฉื”ื ืฉืœื—ื• ืœืืชืจ ืกื—ื•ืจื” ืฉื›ื ืจืื” ืœื ื™ืงื‘ืœื• ื‘ื—ื–ืจื”, ืœื ื™ืงื‘ืœื• ืขืœื™ื” ืืช ื”ื›ืกืฃ ื•ื™ืฉ ืœื” ืกื™ื›ื•ื™ ื ืžื•ืš ืžืื•ื“ ืœื”ื™ืžื›ืจ ื‘ืžื—ื™ืจ ืžืœื.

ืขื‘ื•ืจ ื”ืœืงื•ื—ื•ืช, ืœืขื•ืžืช ื–ืืช, ื™ืฉ ื ืงื•ื“ืช ืื•ืจ – ืžื›ื™ื•ื•ืŸ ืฉืžืืฆ'ืก ืœื ืžื—ื–ื™ืจื™ื ืœืžื•ืชื’ื™ื ืืช ื”ืกื—ื•ืจื” ืฉื›ื‘ืจ ื ืจื›ืฉื”, ื”ื ื›ืžื•ื‘ืŸ ืžืขื•ื ื™ื™ื ื™ื ืœืžื›ื•ืจ ืื•ืชื”, ื•ื”ืกื™ื™ืœื™ื ื‘ืืชืจ ื›ื‘ืจ ื”ื—ืœื• ื‘ืžืœื•ื ืขื•ืฆืžืชื. ื‘ืฉืœื‘ ื”ื–ื” ื›ื‘ืจ ืืคืฉืจ ืœืžืฆื•ื ื›ืžื•ืช ื ืื” ืฉืœ ืคืจื™ื˜ื™ื ื‘ื”ื ื—ื•ืช ืžืจืฉื™ืžื•ืช ืฉืœ 40%-70%, ืื•ืชื” ื›ื“ืื™ ืœื ืฆืœ ื›ื‘ืจ ืขื›ืฉื™ื•, ืžื›ื™ื•ื•ืŸ ืฉื”ืžืœืื™ ื›ืžื•ื‘ืŸ ืžื•ื’ื‘ืœ ื•ืœื ื™ืชื—ื“ืฉ. ืžืฆื“ ืฉื ื™, ืื ื‘ื ืœื›ืŸ ืœืงื—ืช ืกื™ื›ื•ืŸ, ืืชืŸ ื™ื›ื•ืœื•ืช ืœื—ื›ื•ืช ืขื•ื“ ืงืฆืช ื•ืœื”ืžืจ ืฉื”ื”ื ื—ื•ืช ืขื•ื“ ื™ื’ื“ืœื• โ€“ ื•ืื– ืชื•ื›ืœื• ืœืงื˜ื•ืฃ ืคืจื™ื˜ื™ื ืฉื•ื•ื™ื ื‘ืžื—ื™ืจื™ื ืžืฆื—ื™ืงื™ื.

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