ืจืืฉื™ ืขื•ื“ ื‘-FFื—ืชื•ื ื•ืช

ื”ืงื•ืจื•ื ื” ืœื ืขืฉืชื” ืœืืœ ื•ืื ื’ื•ืก ื—ื™ื™ื ืงืœื™ื, ืื‘ืœ ื”ืฉื ื™ื™ื ืฆืœื—ื• ืืช ื›ืœ ื”ืžื›ืฉื•ืœื™ื ื•ืื—ืจื™ ื ืชืง ืฉืœ ื—ื•ื“ืฉื™ื ืืจื•ื›ื™ื ืขืจื›ื• ื—ืชื•ื ื” ืžืฆื•ืžืฆืžืช ืขื ืจืง 20 ืžื•ื–ืžื ื™ื. ื–ื” ืœื ืื•ืžืจ ืฉื”ื›ืœื” ื”ืชืคืฉืจื” ืขืœ ื”ืœื•ืง, ืฉื›ืœืœ ืฉืžืœื” ืžืœืืช ื ืคื—, ื ืขืœื™ ืžืขืฆื‘ื™ื ื•ืขื•ื“ ืฉืžืœื” ืžื˜ืจื™ืคื” ื‘ืฆื‘ืข ื”ื›ื™ ืœื ืฉื’ืจืชื™

ื”ืฉื—ืงื ื™ืช ื•ื”ื“ื•ื’ืžื ื™ืช ื ื™ืฉืื” ืœื‘ื—ื™ืจ ืœื™ื‘ื”, ื•ืœืžืจื•ืช ืžื’ื‘ืœื•ืช ื”ืงื•ืจื•ื ื” ื”ื™ื ืœื ื—ืกื›ื” ื›ืฉื–ื” ื”ื’ื™ืข ืœืฉืžืœื•ืช. ื”ืจืืฉื•ื ื”, ืฉืœ ืžืขืฆื‘ ื”ืขืœ ื’'ื™ืืžื‘ื˜ื™ืกื˜ื” ื•ืืœื™, ื›ืœืœื” ืฉื•ื‘ืœ ืืจื•ืš-ืืจื•ืš, ืžืœืžืœื” ื•ืžื—ืฉื•ืฃ ืžืœื ื ื•ื›ื—ื•ืช, ื•ื”ืฉื ื™ื™ื” ื›ื™ืคื™ืช ื•ืžืœืืช ื˜ื•ืœ, ืื‘ืœ ืœื ืคื—ื•ืช ื“ืจืžื˜ื™ืช. ื”ืชื’ืขื’ืขื ื• ืœื–ื”

ืฉืฉ ืฉื ื™ื ืื—ืจื™ ื”ื—ืชื•ื ื” ืขื ื”ื–ืžืจ ืื“ื ืœื•ื™ืŸ, ื”ื—ืœื™ื˜ื” ืžืœืื›ื™ืช ื•ื™ืงื˜ื•ืจื™ื”'ืก ืกื™ืงืจื˜, ื‘ื”ืื˜ื™ ืคืจื™ื ืกืœื•, ืœื—ืฉื•ืฃ ืืช ืฉืžืœืช ื”ื›ืœื” ื”ืกื•ื“ื™ืช ืฉืœื ื ื—ืฉืคื” ืžืขื•ืœื. ื‘ืื•ืคืŸ ืœื ืžืคืชื™ืข ื‘ื›ืœืœ - ื”ื™ื ื ืจืื™ืช ืžื“ื”ื™ื ืขืœื™ื” ื’ื ืื—ืจื™ ืฉืชื™ ืœื™ื“ื•ืช. ื‘ื›ืœ ื–ืืช ืžื“ื•ื‘ืจ ื‘ืฉืžืœื” ืœื‘ื ื” ื•ืžืคืชื™ืขื” ืžื‘ื™ืช ืืœื›ืกื ื“ืจ ื•ื•ื ื’

ืชื—ืช ืกื’ืจ ืžืœื ื•ืขื ืฉืขื•ืจื” ื‘ืขื™ืŸ ื”ืชื—ืชื ื” ืงืจืกื™ื“ื” ื‘ื•ื ืืก, ืœืขื“ ื”ืืงืกื™ืช ื”ืžื™ืชื•ืœื•ื’ื™ืช ืฉืœ ื”ื ืกื™ืš ื”ืืจื™, ืขื ื‘ื—ื™ืจ ืœื™ื‘ื” ื”ืขื•ื ื” ืœืฉื ื”ืžืคืชื™ืข - ื”ืืจื™. ื”ื—ืชื•ื ื” ืื•ืจื’ื ื” ื‘ืฉื‘ื•ืขื™ื™ื ื•ื›ืฉืœื ืžืฆืื” ืฉื•ื ืฉืžืœืช ื›ืœื” ืฉืื”ื‘ื”, ื ื–ื›ืจื” ืงืจืกื™ื“ื” ื‘ืฉืžืœื” ืœื‘ื ื” ื™ืฉื ื” ืฉื™ืฉ ืœื” ื‘ืืจื•ืŸ. ื”ื›ืœ ื ืฉืžืข ื›ืžื• ืืกื•ืŸ ืื‘ืœ ื“ื•ื•ืงื ืžื“ื•ื‘ืจ ื‘ืœื•ืง ื”ื•ืจืก ื•ื‘ื—ืชื•ื ื” ืžืจื’ืฉืช

ื”ื–ืžืจืช ื”ืชืืจืกื” ื‘ืคืขื ื”ืฉื ื™ื™ื”, ื•ื”ื˜ื‘ืขืช ืฉืงื™ื‘ืœื” ืžื‘ืŸ ื–ื•ื’ื”, ืื™ืฉ ื”ื ื“ืœ"ืŸ ื“ืœื˜ื•ืŸ ื’ื•ืžื–, ืจื—ื•ืงื” ืžืœื”ื™ื•ืช ืฉื’ืจืชื™ืช. ื”ื™ื ื›ื•ืœืœืช ื™ื”ืœื•ื ืขืฆื•ื ื•ืœื™ื“ื• ืคื ื™ื ื”, ื‘ืฉื•ื•ื™ ืฉืœ ื›ืžื™ืœื™ื•ืŸ ืฉืงืœื™ื. ืคืขื ืื—ืจื•ื ื”, ื›ืŸ?

ื•ื•ืืœื™ื” ืžืืœื™ืง, ืื—ื•ืชื• ืฉืœ ื–ืื™ื™ืŸ, ื ื™ืฉืื” ืืชืžื•ืœ ืœื‘ื—ื™ืจ ืœื™ื‘ื”. ื”ื™ื ื”ืฉืงื™ืขื” ื‘ืฉืžืœื” ืžืกื•ืจืชื™ืช ืขืžื•ืกื” ื‘ืขื™ื˜ื•ืจื™ ื–ื”ื‘ ืฉืžื’ื™ืขื” ืžื‘ื™ืช ืื•ืคื ืช ื™ื•ืงืจื” ื”ืžืชืžื—ื” ื‘ืžื•ืชื’ื™ื ืคืงื™ืกื˜ื ื™ื™ื, ืื‘ืœ ื”ืฉืžื—ื” ื”ื•ืคืจืขื” ื›ืฉืžืขื‘ืจ ืœืฆ'ืงื™ื ื”ืื•ืจื—ื™ื ื ืืœืฆื• ืœืฉืœื ืขื•ื“ ืงื ืก

ื™ื•ื ื™ืก ืงื ื“ื™ ืฉืจื™ื™ื‘ืจ, ื”ืงืจื•ื™ื” ืขืœ ืฉื ืกื‘ืชื” ื•ื ื•ืฉืืช ืืช ืฉืžื” ื”ืžืœื, ืœืงื—ื” ืœื” ืœื‘ืขืœ ืืช ืžื™ื™ืงืœ ืกืจืคื™ืŸ ื’ืจืกื™ื” ื‘ืฉืžืœืช ื›ืœื” ืขื•ืฆืจืช ื ืฉื™ืžื” ืฉืœ ื“ื™ื•ืจ, ื‘ื” ื ื™ืฉืื• ืกื‘ื™ ื”ื›ืœื” ื‘ืฉื ืช 1953. ื”ืฉืžืœื” ืื•ืžื ื ื”ืฆื”ื™ื‘ื” ื•ื”ื™ื• ื‘ื” ื—ื•ืจื™ื ืงื˜ื ื™ื ืื‘ืœ ื–ื” ืœื ืขืฆืจ ืžื”ื›ืœื” ืœื”ื’ืฉื™ื ืืช ื—ืœื•ืžื”

ื”ืฉื—ืงื ื™ืช ื”ืงื ื“ื™ืช ืืœื›ืกื ื“ืจื” ืœืœื•ื ื“ ื‘ื•ื™ื’ ื•ื”ืืจื•ืก ืฉืœื” ืกื™ืจื™ืœ ื“ื—ื• ืืช ื”ื—ืชื•ื ื” ื‘ื’ืœืœ ื”ืงื•ืจื•ื ื”. ื‘ืžืงื•ื ืžืกื™ื‘ืช ืขื ืง, ื”ื ืขืฉื• ื˜ืงืก ืžืฆื•ืžืฆื ื‘ื“ืจื•ื ืคืจื™ื– ืื‘ืœ ื‘ืฉื™ื ื”ืกื˜ื™ื™ืœ. ื›ื›ื” ืขื•ืฉื™ื ืืช ื–ื” ื ื›ื•ืŸ

ืื—ืจื™ ืฉืชื™ ื“ื—ื™ื•ืช ื•ืฆื™ืคื™ื™ื” ืืจื•ื›ื” - ืœื•ื™ ื ื™ืฉืื” ืืžืฉ ืœื‘ืŸ ื–ื•ื’ื”, ื“ื•ืจ ืคืจื™. ืฉืžืœืช ื”ื›ืœื” ืฉืœื”, ื‘ืขื™ืฆื•ื‘ื• ืฉืœ ืืœื•ืŸ ืœื™ื‘ื ื”, ื”ื™ื™ืชื” ื™ื™ื—ื•ื“ื™ืช ื•ืžืจืฉื™ืžื”, ืขื ื—ืœืง ืขืœื™ื•ืŸ ื-ืกื™ืžื˜ืจื™, ืฉืจื•ื•ืœื™ื ื“ืจืžื˜ื™ื™ื ื•ื—ืฆืื™ืช ืžืฉื™ ืขื“ื™ื ื”. ื›ืœ ื”ืคืจื˜ื™ื ืขืœ ื”ืœื•ืง ื”ื™ืคื” ื”ื–ื”, ืฉื”ืฉื›ื™ื— ืœืจื’ืข ืืช ื”ืขื•ื‘ื“ื” ืฉื‘ื—ื•ืฅ ืžืฉืชื•ืœืœืช ืžื’ืคื”

ืฉืžืœืช ืกืื˜ืŸ ืฆื—ื•ืจื” ืฉืœ ืžืขืฆื‘ืช ืขืœ, ืฉื˜ื™ื— ืขืœื™ ื•ืจื“ื™ื ืขืฆื•ื, ื˜ื™ืืจื” ืžื ืฆื ืฆืช ื•ื—ื•ืคื” ืฉืžืชืคืงืขืช ืžืคืจื—ื™ื. ืื—ืจื™ ืฉื ื™ื ืฉืœ ื–ื•ื’ื™ื•ืช, ื›ื•ื›ื‘ืช "ืจื™ืฅ' ืงื™ื“ืก ืžื‘ื•ื•ืจืœื™ ื”ื™ืœืก" ื•ื‘ืŸ ื–ื•ื’ื” ื ื™ืฉืื• ื‘ื˜ืงืก ืจื•ืžื ื˜ื™ ื•ืžืœื ืกื˜ื™ื™ืœ โ€“ ืœืžืจื•ืช ื”ื–ืžื ื™ื ื”ืงืฉื™ื

ื‘ืฉืžืœืช ื›ืœื” ืืœื’ื ื˜ื™ืช ื•ืžื“ื”ื™ืžื” ืขื ืฉืจื•ื•ืœื™ื ืืจื•ื›ื™ื ื•ืžื—ืฉื•ืฃ ืžืจื•ื‘ืข, ืฆืขื“ื” ืคืœื•ืจื” ืื•ื’ื‘ืœื™, ื ื›ื“ืชื” ืฉืœ ื”ื ืกื™ื›ื” ืืœื›ื ืกื“ืจื” ื‘ืช ื“ื•ื“ื” ืจืืฉื•ื ื” ืฉืœ ื”ืžืœื›ื” ืืœื™ื–ื‘ืช, ืœื—ื•ืคื” ืœืฆื“ ื‘ืŸ ื–ื•ื’ื” ื˜ื™ืžื•ืชื™. ื”ื–ื•ื’ ื”ืžืœื›ื•ืชื™ ืœื ื•ื™ืชืจ ืขืœ ื”ื—ืชื•ื ื” ืœืžืจื•ืช ื”ืงื•ืจื•ื ื”. ื–ื• ืœื ื”ืคืขื ื”ืจืืฉื•ื ื” ืฉืคืœื•ืจื” ืžื“ื”ื™ืžื” ืื•ืชื ื• ืขื ื”ืกื˜ื™ื™ืœ ืฉืœื”

ื”ื›ืœื” ื”ื”ื•ืจืกืช, ื ื˜ืœื™ื” ื•ื•ื“ื™ืื ื•ื‘ื”, ื”ืคื›ื” ืœืฉื ื“ื‘ืจ ื‘ืชืขืฉื™ื™ืช ื”ืื•ืคื ื” ื›ืฉื”ื™ื™ืชื” ืจืง ื‘ืช 15. ืขื›ืฉื™ื•, ืื—ืจื™ ื–ื•ื’ื™ื•ืช ืืจื•ื›ื” ืขื ืื ื˜ื•ืืŸ ืืจื ื• - ื‘ื ื• ืฉืœ ื”ืžื™ืœื™ืืจื“ืจ ื‘ืจื ืืจ ืืจื ื•, ื™ื•"ืจ ืงื‘ื•ืฆืช ื”ื™ื•ืงืจื” LVMH - ื”ื ื”ืชื—ืชื ื• ื‘ื—ืชื•ื ืช ืงื•ืจื•ื ื” ืงื˜ื ื” ื•ืื™ื ื˜ื™ืžื™ืช, ื•ื‘ืขื™ืงืจ ืžืœืื” ื‘ื˜ื•ื‘ ื˜ืขื

ื›ื•ื›ื‘ืช ื“ืื•ื ื˜ื•ืŸ ืื‘ื™, ื’'ืกื™ืงื” ื‘ืจืื•ืŸ ืคื™ื ื“ืœื™, ืืžืจื” "ืื™ื™ ื“ื•" ืœืฉื—ืงืŸ ื–ื™ื’ื™ ื”ื™ืช' ื‘ืื™ืจื•ืข ืžืฆื•ืžืฆื ืืš ืžืœื ื˜ืขื. ื—ืชื•ื ืช ื”ืงื•ืจื•ื ื” ืฉืœ ื”ืฉื ื™ื™ื ื›ืœืœื” ืžืขื˜ ืžืฉืชืชืคื™ื, ืขื•ื’ืช ืงื•ืžื•ืช ืžืชืงืชืงื”, ื ืขืœื™ื™ื ื‘ืฆื‘ืข ืœื ืฉื’ืจืชื™ ื•ืฉืžืœื” ืื—ืช ื—ืœื•ืžื™ืช ื‘ืžื™ื•ื—ื“

ื™ื ืงื™ ื’ื•ืœื™ืืŸ ื•ื ื˜ืฃ ื”ื™ืจืฉื‘ืจื’ ื”ื›ื™ืจื• ื‘ืžื”ืœืš ืœื™ืžื•ื“ื™ ืขื™ืฆื•ื‘ ื”ืื•ืคื ื” ื•ื”ืคื›ื• ืœืคืื•ื•ืจ-ืงืืคืœ ืžื‘ื˜ื™ื— ื‘ืชืขืฉื™ื™ื”. ืขื›ืฉื™ื• ื”ื’ื™ืข ื”ื–ืžืŸ ืœืฆืขื•ื“ ืืœ ื”ื—ื•ืคื” โ€“ ื•ืœืžืจื•ืช ืฉื ืืœืฆื• ืœื—ืฉื‘ ืžืกืœื•ืœ ืžื—ื“ืฉ ื‘ื’ืœืœ ื”ืงื•ืจื•ื ื”, ืžื“ื•ื‘ืจ ื”ื™ื” ื‘ืื™ืจื•ืข ืžืœื ื”ืฉืจืื” ื•ืกื˜ื™ื™ืœ. ืชืชื›ื•ื ื ื• ืœื”ืชืื”ื‘

ื’'ื•ืœื™ื” ืœื•ืžื™ืก ื™ื›ื•ืœื” ื”ื™ื™ืชื” ื‘ืงืœื•ืช ืœื”ื™ื•ืช ื“ืžื•ืช ืž"ื’ื•ืกื™ืค ื’ื™ืจืœ" ืื‘ืœ ื”ื™ื ืื™ืฉื” ืืžื™ืชื™ืช ืœื—ืœื•ื˜ื™ืŸ. ืœื›ื‘ื•ื“ ื”ื—ืชื•ื ื” ืฉืœื”, ืฉื ืขืจื›ื” ื‘ืืคืจ ืื™ืกื˜ ืกื™ื™ื“ ืฉืœ ื ื™ื• ื™ื•ืจืง ื›ืžื•ื‘ืŸ, ื”ื™ื ื”ืœื›ื” ืขืœ ื›ืœ ื”ืงื•ืคื” ื‘ืฉืžืœื•ืช ืงื•ื˜ื•ืจ ืฉืœ ื•ืœื ื˜ื™ื ื• ื•ื–'ื™ื‘ื ืฉื™, ื ืขืœื™ ืžื ื•ืœื• ื‘ืœืื ื™ืง, ืชื›ืฉื™ื˜ื™ื ืขืžื•ืกื™ื ื‘ื™ื”ืœื•ืžื™ื ื•ื›ืžื•ื™ื•ืช ืื“ื™ืจื•ืช ืฉืœ ืกื˜ื™ื™ืœ. ืœืจืื•ืช ื•ืœื ืœื”ืืžื™ืŸ