ืจืืฉื™ ืžืืžืจื™ื ืžืืช Fashion Forward

ืื—ืจื™ ืฉื ืืœืฆื” ืœื”ื™ื“ื—ื•ืช ื‘ืจื’ืข ื”ืื—ืจื•ืŸ, ืืชืžื•ืœ ื”ืชืงื™ื™ืžื” ื—ืชื•ื ืช ื”ืคืืจ ืฉืœ ืืŸ ื–ื™ื•ื™ ื‘ืžื•ืขื“ ื”ื—ืœื•ืคื™ - ื•ืื™ืชื” ื ื—ืฉืคื• ื’ื ืฉืœื•ืฉ ืฉืžืœื•ืช ื”ื›ืœื” ื”ืžืจืฉื™ืžื•ืช ืฉืœื”: ื”ืจืืฉื•ื ื” ื›ืœืœื” ืžื—ืฉื•ืฃ ืกื•ื•ื™ื˜ื”ืืจื˜ ืžื•ืฉืœื, ื”ืฉื ื™ื™ื” ื”ื‘ื™ืื” ืืช ื”ื‘ืœื™ื ื’ ืœืžืงืกื™ืžื•ื ื•ื”ืฉืœื™ืฉื™ืช ื”ืคื’ื™ื ื” ื˜ืจื ื“ื™ื•ืช ืžื“ื•ื™ืงืช ื•ืœื•ื”ื˜ืช

ืžื™ื™ื’ืŸ ืžืจืงืœ ื”ืœื›ื” ืขืœ ืฉื™ืœื•ื‘ ืฉืœ ื—ื•ืœืฆื” ื›ื—ืœื—ืœื”, ืžื›ื ืกื™ื™ื ืœื‘ื ื™ื ื•ืืงืกืกื•ืจื™ื– ื—ื•ืžื™ื. ื”ืคืœื˜ื” ื”ืงืœืืกื™ืช ื”ื–ื• ืฉืฆื•ืขืงืช ื™ื•ืงืจื” ืฉืงื˜ื” ืชืžื™ื“ ืขื•ื‘ื“ืช ื•ื’ื ื”ืคืขื ื ืจืืชื” ืžื“ื•ื™ืงืช ืžืชืžื™ื“. ื›ื›ื” ื‘ื“ื™ื•ืง ื‘ื ืœื ื• ืœื”ืชืœื‘ืฉ ื‘ื™ืžื™ื ืืœื•

ื ืฆื™ื’ืชื ื• ืœืื™ืจื•ื•ื™ื–ื™ื•ืŸ ื‘ืžื™ืœ' ื”ื™ื ืœืœื ืกืคืง ืื—ืช ื”ื›ื•ื›ื‘ื•ืช ื”ื›ื™ ื ื•ืฆืฆื•ืช ืฉืฆืžื—ื• ื›ืืŸ ืœืื—ืจื•ื ื”, ื•ื”ื™ื ืžืงืคื™ื“ื” ืœืกืคืง ืจื’ืขื™ ืกื˜ื™ื™ืœ ื‘ืœืชื™ ื ืฉื›ื—ื™ื ื‘ื”ืชืื: ื”ืคืขื ื”ืฉืชื’ืขื ื• ืžืฉืžืœืช ืขืจื‘ ืืงืกื˜ืจื”-ืžืชื•ื›ืฉื˜ืช, ืฉื”ืžื—ืฉื•ืฃ ื”ืงื“ืžื™ ืฉืœื” ืžืชื—ืจื” ืจืง ื‘ืžื—ืฉื•ืฃ ื”ืื—ื•ืจื™ ืฉืœื” (ื‘ืขื–ืจืช ื˜ืืฆ' ืงื˜ืŸ ื•ื—ืฆื•ืฃ ื‘ืžื™ื•ื—ื“ ืฉืœ ืขื“ืŸ)

ื”ื ืกื™ื›ื” ื”ืงืกื•ืžื” ื™ืฆืื” ืžื”ืืจืžื•ืŸ ืœื”ื•ืคืขื” ื”ืจืืฉื•ื ื” ืฉืœื” ืœืžื—ื•ื™ื‘ื•ืช ืžืœื›ื•ืชื™ืช ื‘ืชื•ื ืชื”ืœืš ื”ื”ื—ืœืžื” ืžืžื—ืœืช ื”ืกืจื˜ืŸ ื•ืขืฉืชื” ืืช ื–ื” ื‘ืฉื™ื ื”ืกื˜ื™ื™ืœ. ื”ืœื•ืง ืฉื ื‘ื—ืจ ืœื”ื•ืคืขื” ื”ืžืคืชื™ืขื” ื”ื™ื” ืกืชื•ื•ื™ ื•"ืžื™ื“ืœื˜ื•ื ื™" ืœื”ืคืœื™ื. ื”ื•ื ื›ืœืœ ืžืขื™ืœ ื—ื•ื ื”ื•ืจืก ื•ืฉืžืœืช ื ืงื•ื“ื•ืช ืขื ืงืจื™ืฆื” ื˜ืจื ื“ื™ืช ืฉืœ ื’ื•ื•ืŸ ื”ื‘ื•ืจื’ื•ื ื“ื™ ืฉื”ื•ื ืœื—ืœื•ื˜ื™ืŸ ื”ืฆื‘ืข ื”ื›ื™ ืžื“ื•ื‘ืจ ื”ืขื•ื ื”

ืงืœ ืœื”ืชืจืฉื ื•ืœื”ืชืคืขืœ ืžื”ืœื•ืงื™ื ื”ืงืœืืกื™ื™ื ืฉืœ ืงื™ื™ื˜ื™ ื”ื•ืœืžืก. ื”ื™ื ื™ื•ื“ืขืช ืœืœื‘ื•ืฉ ื‘ื’ื“ื™ื ืฉืžืชื›ืชื‘ื™ื ื‘ืจื’ื™ืฉื•ืช ืขื ื”ื˜ืจื ื“ื™ื ื”ืœื•ื”ื˜ื™ื, ืื‘ืœ ืžื“ื™ ืคืขื ืžื’ื™ืข ืœื• ืœื•ืง ืฉื’ื•ืจื ืœืขืฆื•ืจ, ืœื”ืจื”ืจ, ืœื”ืฉืชื”ื•ืช. ื”ืคืขื ืžื“ื•ื‘ืจ ื‘ืกืงื™ื ื™ ื’'ื™ื ืก ืžื˜ื•ืœืื™ื ืฉืฆื•ืจื” ืฆื‘ืขื•ื ื™ืช ื•ื”ืจืคืชืงื ื™ืช ื•ืขื ืชื’ ืžื—ื™ืจ ืžื•ื’ื–ื ืœื›ืœ ื”ื“ืขื•ืช. ื”ืื ื”ื™ื ืฆืจื™ื›ื” ืœื›ืคืจ ืขืœ ื›ืš ืื• ืฉืื ื—ื ื• ืฆืจื™ื›ื™ื ืคืฉื•ื˜ ืœื”ืชืจื’ืœ?

ืงื•ื˜ื•ืจ ื™ืฉืจืืœื™ ืžืœื ื˜ืงืกื˜ื•ืจื•ืช, ื ืคื—ื™ื, ืฉืงื™ืคื•ื™ื•ืช ื•ื’ื•ื•ื ื™ื ืขืžื•ืงื™ื. ืชืœืžื™ื“ื™ ื‘ื™ืช ื”ืกืคืจ ืœืกื˜ื™ื™ืœื™ื ื’ ื‘ืฉื ืงืจ ืžืฆื™ืขื™ื ืœื›ื ื‘ืจื™ื—ื” ืžื”ืžืฆื™ืื•ืช ืขื ื”ืคืงืช ืื•ืคื ื” ื™ืคื”ืคื™ื™ื”. ืœื ืชื™ืงื—ื•?

ื›ื•ื›ื‘ืช ื”ืขืœ ื‘ืช ื”-55 ื”ื™ื ืชืžื™ื“ ืื—ืช ื”ื ืฉื™ื ื”ืžืกืงืจื ื•ืช ื‘ืขื•ืœื ื”ื‘ื™ื“ื•ืจ, ืื‘ืœ ื”ืคืขื ื‘ืžื™ื•ื—ื“: ื‘ืจืื™ื•ืŸ ื•ื”ืคืงื” ืžืฉื•ื’ืขืช ืœืžื’ื–ื™ืŸ ืื™ื ื˜ืจื•ื•ื™ื• ื”ื™ื ืžื“ื‘ืจืช ืขืœ ื”ืคืจื™ื“ื” ืžื‘ืŸ ืืคืœืง, ื•ืžืขื ื™ื™ืŸ ืืฃ ื™ื•ืชืจ - ืžืฆื˜ืœืžืช ื‘ืžื™ื˜ื‘ ืคืจื™ื˜ื™ ื”ืขืœ ื”ื—ื™ื™ืชื™ื™ื ืœืชืžื•ื ื•ืช ืœื•ื”ื˜ื•ืช ืžืชืžื™ื“

ื”ืกื˜ื™ื™ืœ ื”ืกืชื•ื•ื™ ืฉื”ืฆื™ื’ื” ื”ืฉื‘ื•ืข ื”ื™ื™ืœื™ ื‘ื™ื‘ืจ ื”ื™ื” ืœื ืคื—ื•ืช ืžืžื•ืฉืœื. ืžื•ื‘ื™ืœืช ื”ืื•ืคื ื” ื ืงื˜ื” ื‘ืืกื˜ืจื˜ื’ื™ื™ืช "ืžืขื™ืœ ื˜ืจื ืฅ' ื›ืฉืžืœื”"- ื•ื”ื™ื ื”ืฉืชืœืžื” ืœื” ื‘ื’ื“ื•ืœ. ื”ื™ื ื›ืžื•ื‘ืŸ ืขืฉืชื” ืืช ื–ื” ืขื ืžืขื™ืœ ื”ื•ืจืก ื•ื™ืงืจ ื‘ืžื™ื•ื—ื“ ืื‘ืœ ื‘ื™ื ื ื•, ื–ื” ืžืžืฉ ืœื ื—ื•ื‘ื”. ืฉื™ืžื• ืœื‘ ืœื’ืจื‘ื™ื™ื ื”ืžืงื•ืคืœื™ื

ืœื™ื‘ ืฉืžื™ื“ื˜ ื›ื‘ืจ ื ื—ืกืžื” ืžื˜ื™ืงื˜ื•ืง ื‘ื’ืœืœ ื”ืชื•ื›ืŸ ืžืขื•ื“ื“ ื”ืคืจืขื•ืช ื”ืื›ื™ืœื” ืฉืœื”, ืื‘ืœ ื–ื” ืœื ื”ืคืจื™ืข ืœื” ืœืคืชื•ื— ืขืžื•ื“ ื—ื“ืฉ ืฉื‘ื• ื”ื™ื "ืžืฆื™ืœื” ืืช ืืžืจื™ืงื” ืžื”ืฉืžื ืช ื™ืชืจ", ืœืžืฉืœ ืขืœ ื™ื“ื™ ื—ืฉื™ืคืช "ื˜ืจื™ืง ื”ืฉื•ืคื™ื ื’" ื”ืžื“ื”ื™ื ืฉืœื”. ื”ืชื•ืฆืื”, ืื’ื‘, ื”ื™ื ืœื•ืง ืœื ืžืœื”ื™ื‘ ื‘ืžื™ื•ื—ื“

ืื ืชื™ื›ื ืกื• ืœืืชืจ ื”ืื•ืคื ื” Farfetch ืžืžื—ืฉื‘ ื‘ื™ืฉืจืืœ, ืชื™ืชืงืœื• ื‘ื”ื•ื“ืขื” ื”ื‘ืื”: ืดืื ื—ื ื• ืœื ื™ื›ื•ืœื™ื ื›ืจื’ืข ืœื‘ืฆืข ืžืฉืœื•ื—ื™ื ืœื™ืฉืจืืœ ื‘ื’ืœืœ ื”ืกื™ื˜ื•ืืฆื™ื” ื”ืžืชืžืฉื›ืชืด. ืขืœ ืคื™ ื ื™ืกื•ื— ื”ื”ื•ื“ืขื” ืืคืฉืจ ืœื”ืกื™ืง ืฉืžื“ื•ื‘ืจ ื‘ืžืฆื‘ ื–ืžื ื™, ื•ื™ื™ืชื›ืŸ ืฉืžื“ื•ื‘ืจ ื‘ืกื™ื‘ื•ืช ืœื•ื’ื™ืกื˜ื™ื•ืช ื•ืคืขื™ืœื•ืช ืžื•ื’ื‘ืœืช ืฉืœ ื—ื‘ืจื•ืช ื”ืฉื™ืœื•ื— ื”ื‘ื™ื ืœืื•ืžื™ื•ืช ื‘ืื–ื•ืจ. ื™ื—ื“ ืขื ื–ืืช, ื”ืืชืจ ืžืฆื™ืข ื›ืจื’ืข ืžืฉืœื•ื—ื™ื ืœืœื‘ื ื•ืŸ

ื”ื–ื•ื›ื” ื”ื˜ืจื™ื™ื” ืฉืœ ื”ืžื™ืจื•ืฅ ืœืžื™ืœื™ื•ืŸ ืฆื™ื™ื ื” ืืช ื”ืื™ืจื•ืข ื‘ืžืกื™ื‘ื” ืขื ืžืฉืคื—ื” ื•ื—ื‘ืจื™ื. ื”ื™ื ื‘ื—ืจื” ื‘ืฉืžืœืช ืžื™ื ื™ ืžื ืฆื ืฆืช ืฉืœ ื”ืžืขืฆื‘ืช ืขื“ืŸ ืœื•ื™, ื•ื”ืฉืœื™ืžื” ืืช ื”ืœื•ืง ื”ื’ืœืืžื™ ื‘ืืžืฆืขื•ืช ืื™ืคื•ืจ ืžืขื•ืฉืŸ ื•ืฉื™ืขืจ ืืกื•ืฃ ืœืงื•ืงื• ื’ื‘ื•ื”. ืขื ื”ืžืฉืืœื” ืฉื”ื‘ื™ืขื” ืื™ ืืคืฉืจ ืœื”ืชื•ื•ื›ื— - ื›ื•ืœื ื• ืžืงื•ื•ื™ื ืฉื”ื™ื ืชืชื’ืฉื, ื•ื›ืžื” ืฉื™ื•ืชืจ ืžื”ืจ

ื”ื ืกื™ืš ื”ืืจื™ ื—ื’ื’ ื™ื•ื ื”ื•ืœื“ืช ืืจื‘ืขื™ื ื•ืžื™ื™ื’ืŸ ืืจื’ื ื” ืœื• ืื™ืจื•ืข ื—ื‘ืจื™ื. ืงืฆืช ื–ืžืŸ ืื—ืจื™ ื”ื™ื ื”ื’ื™ืขื” ืœื’ืืœื” ื ื•ืฆืฆืช ืฉื›ื•ืœื” ืชืจื•ืžื” ืœื‘ื™ืช ื—ื•ืœื™ื. ื”ืคืขื ื”ื™ื ื”ืคืชื™ืขื” ืขื ืฉืžืœื” ืกื•ืคืจ ืžื—ืžื™ืื” ื‘ืฆื‘ืข ืื“ื•ื ื•ื ืขืœื™ื™ื ืชื•ืืžื•ืช. ืื™ืŸ ืกืคืง ืฉื”ืคืขื ื”ื”ื•ืคืขื” ืฉืœ ืžื™ื™ื’ืŸ ืžืฉื›ื” ืคื•ืงื•ืก ืืคื™ืœื• ื’ื“ื•ืœ ื™ื•ืชืจ ืžื”ืจื’ื™ืœ

ืคืชืื•ื ื ื—ืชื” ืœื ื• ื‘ืคื™ื“ ื”ืคืชืขื” ืžืฉืžื—ืช ื‘ื“ืžื•ืช ื”ืฆืžื“ ืฉืœื ื™ื“ืขื ื• ืฉืื ื—ื ื• ืฆืจื™ื›ื•ืช: ืขื“ืŸ ื‘ืŸ ื–ืงืŸ + ืขื“ืŸ ืคื™ื ืก. ื”ืฉืชื™ื™ื ื ืคื’ืฉื• ื‘ืžืจืคืกืช, ืขืœื• ืขืœ ืœื•ืงื™ื ืชื•ืืžื™ื ืฉืœ ืงืจื•ืค-ื˜ื•ืค ืžื–ืขืจื™ ื•ื’'ื™ื ืก ืœื•ื”ื˜, ื“ื’ืžื ื• ืขื ื ืžืจ ื•ื ืจืื• ืžืื•ื“ ืžืจื•ืฆื•ืช ืžื›ืœ ื”ืขื ื™ื™ืŸ. ืœืื—ื“ ื”ืžื’ื™ื‘ื™ื ื”ื™ื” ื ื™ื—ื•ืฉ ืžืขื ื™ื™ืŸ ืœื’ื‘ื™ ืกื™ื‘ืช ื”ืžืคื’ืฉ, ืื‘ืœ ืื ื—ื ื• ืœื ื ืฉืืœ ืฉืืœื•ืช ืžื™ื•ืชืจื•ืช

ืชืงื•ืคื” ืœื ืคืฉื•ื˜ื” ืขื•ื‘ืจืช ืขืœ ื’'ืกื˜ื™ืŸ ื‘ื™ื‘ืจ ืฉื’ื ื”ืคืš ืœืจืืฉื•ื ื” ืœืื‘ ื•ื’ื ืžืชืžื•ื“ื“ ืขื ืœื ืžืขื˜ ืกื™ืคื•ืจื™ื ืขื ื”ืชืคื•ืฆืฆื•ืชื” ืฉืœ ืคืจืฉื™ื™ืช ืคื™ ื“ื™ื“ื™. ื”ืื ื”ื‘ืœื‘ื•ืœ ื•ื”ืฉื•ืง ืžืฉืคื™ืขื™ื ื’ื ืขืœ ื‘ื—ื™ืจื•ืชื™ื• ื”ืื•ืคื ืชื™ื•ืช? ื‘ืกื•ืฃ ื”ืฉื‘ื•ืข ื”ืื—ืจื•ืŸ ื‘ื™ื‘ืจ ื ืฆืคื” ืขื•ื–ื‘ ืืช ืžืœื•ืŸ ืฉืื˜ื• ืžืจืžื•ื ื˜ ื”ืžืคื•ืจืกื ืขื ืžื” ืฉื ืจืื” ื›ืžื• ื›ืืคื™ื™ื” ืžืœื•ืคืคืช ืกื‘ื™ื‘ ืจืืฉื•, ื‘ืฆื‘ืขื™ ืื“ื•ื ื•ืœื‘ืŸ

ืืชืžื•ืœ ื”ืื™ื˜-ื’ื™ืจืœ ื‘ื”ืชื”ื•ื•ืช ื—ื’ื’ื” ื™ื•ื ื”ื•ืœื“ืช ื‘ืฉืžืœื” ืฉื—ื™ื™ื‘ื™ื ืœื”ืชืขื›ื‘ ืขืœื™ื”. ืขืœ ื”ืขื™ืฆื•ื‘ ืื—ืจืื™ ืื—ื“ ื”ืฉืžื•ืช ื”ื—ืžื™ื ื‘ืชืขืฉื™ื™ื”, ื•ืœืžืจื•ืช ืฉื›ื‘ืจ ืจืื™ื ื• ืื•ืชื” ื‘ืขื‘ืจ โ€“ ืฉื™ืจื™ ืœื’ืžืจื™ ื”ืคื›ื” ืืช ื”ืœื•ืง ืœืฉืœื”