ื”ืื ื’ื•ืฆ'ื™ ื—ืฆื• ืืช ื’ื‘ื•ืœ ื”ื˜ืขื ื”ื˜ื•ื‘?

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ื ืขืœื™ ื”ื–ื‘ืจื”. ืžื’ื ื™ื‘ ื‘ื˜ื™ืจื•ืฃ ืื• ืžื•ื–ืจ ืžื“ื™? (ืฆื™ืœื•ื: ืžืชื•ืš ื”ืืชืจ)

ืื– ืื™ืคื” ื‘ืืžืช ืขื•ื‘ืจ ื”ื’ื‘ื•ืœ ื‘ื™ืŸ ืžื’ื ื™ื‘ ืœื‘ื™ื–ืืจ? ื ื“ืžื” ืฉื‘ื‘ื™ืช ื”ืื•ืคื ื” ื’ื•ืฆ'ื™, ื”ื—ืœื™ื˜ื• ืœื‘ื—ื•ืŸ ืืช ื”ืกื•ื’ื™ื” ื”ื–ื• ืœืขื•ืžืง ื”ืขื•ื ื”. ืžื‘ื˜ ื—ื˜ื•ืฃ ื‘ื›ืžื” ืžื“ื’ืžื™ ื”ื ืขืœื™ื™ื ืฉืœ ื”ืžื•ืชื’ ืžื’ืœื” ืฉืขื ื”ื”ืฆืœื—ื” ื”ื’ื“ื•ืœื” ืžืชืขื•ืจืจ ื’ื ืชืื‘ื•ืŸ ื—ืกืจ ื’ื‘ื•ืœื•ืช ืœื”ืชืคืจืข.

ืขืœ ื”ื”ืฆืœื—ื” ืฉื‘ื™ืช ื”ืื•ืคื ื” ื–ื•ื›ื” ืœื”, ืชื—ืช ื”ื ื”ื’ืชื• ืฉืœ ื”ืžื ื”ืœ ื”ืืžื ื•ืชื™ ืืœืกื ื“ืจื• ืžื™ืงืœื”, ื›ื‘ืจ ื“ื•ื‘ืจ ืจื‘ื•ืช. ื’ื ืžื™ ืฉืคืงืคืง ื‘ื™ื›ื•ืœืช ืฉืœื• ืœื”ื˜ืžื™ืข ืฉืคื” ืกื’ื ื•ื ื™ืช ื—ื“ืฉื”, ื”ืชื‘ื“ื” ืžืžื–ืžืŸ. ืœืื—ืจ ืฉื‘-2015 ื”ืžื›ื™ืจื•ืช ืขื•ื“ ืœื ืกื™ืคืงื• ื”ื•ื›ื—ื” ื ื—ืจืฆืช ืœื”ืฆืœื—ื”, ื”ื ืชื•ื ื™ื ืฉื—ืฉืคื” ืœืื—ืจื•ื ื” ืงื‘ื•ืฆืช ื”ื™ื•ืงืจื” ืงืจื™ื ื’, ืืœื™ื• ืžืฉืชื™ื™ืš ื”ืžื•ืชื’, ืžื•ื›ื™ื—ื™ื ื’ื™ื“ื•ืœ ืžืฉืžืขื•ืชื™ ื‘ืžื›ื™ืจื•ืช ื›ืฉืงื˜ื’ื•ืจื™ื•ืช ื”ready-to-wear ื•ื”ื ืขืœื™ื™ื ืจื•ืฉืžื•ืช ืืช ื”ืฆืžื™ื—ื” ื”ืžืจืฉื™ืžื” ื‘ื™ื•ืชืจ.

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ืขื•ื“ ื›ืžื” ืžื ืขืœื™ ื’ื•ืฆ'ื™ ืœืขื•ื ื” ื”ืงืจื•ื‘ื”

ืงื˜ื’ื•ืจื™ื™ืช ื”ื ืขืœื™ื™ื ืฉืœ ื’ื•ืฆ'ื™, ืœืฆื“ ืชื™ืงื™ ื”ื™ื•ืงืจื”, ืงื™ื‘ืœื” ืคื•ืงื•ืก ืžืฉืžืขื•ืชื™ ืžื›ืœ ื”ื›ื™ื•ื•ื ื™ื ื”ื ื›ื•ื ื™ื. ื‘ืขื•ื ื” ืฉืขื‘ืจื” ื”ื™ื• ืืœื” ื ืขืœื™ ื”ืกืœื™ืคืจ ื”ืคืจื•ื•ืชื™ื•ืช ืฉืœ ื’ื•ืฆ'ื™ ืฉืื•ืžืฆื• ืขืœ ื™ื“ื™ ืžื•ื‘ื™ืœื•ืช ื”ื“ืขื” ื”ื ื—ืฉืงื•ืช ื‘ื™ื•ืชืจ ื•ื ื˜ืžืขื• ื‘ืื•ืคืŸ ืžืกืงืจืŸ ื‘ืžืจื—ื‘ ื”ืื•ืคื ืชื™. ื”ื ืขืœื™ื™ื ื”ืืœื• ืกื™ืคืงื• ื”ื•ื›ื—ื” ื ื•ืกืคืช ืฉื”ืจืžืช ื’ื‘ื” ื”ืžื•ื ื™ืช ืœื ื•ื›ื— ืคืจื™ื˜ ืชืžื•ื” ื›ื–ื” ืื• ืื—ืจ ืฉืœ ื’ื•ืฆ'ื™, ืžืฉืžืขื” ื”ืฆืœื—ื” ืžืกื—ืจืจืช ื‘ืงื•ืคื•ืช.

ืงื•ืœืงืฆื™ื™ืช ืกืชื™ื•-ื—ื•ืจืฃ 2016 ื•ืงื•ืœืงืฆื™ื™ืช ื”ืจื™ื–ื•ืจื˜ ืœืฉื ืช 2017 ืžื•ื›ื™ื—ื•ืช ืฉืœื‘ื™ืช ื”ืื•ืคื ื” ื™ืฉ ืขื•ื“ ื›ืžื” ืฉืคื ื™ื ืœืฉืœื•ืฃ ืžื”ื›ื•ื‘ืข, ื‘ืžื™ื•ื—ื“ ื‘ื›ืœ ืžื” ืฉืงืฉื•ืจ ืœื ืขืœื™ื™ื. ื›ืžื” ืžื”ื“ื’ืžื™ื ืฉื ืจืื• ื‘ืชืฆื•ื’ื•ืช ื›ื‘ืจ ื–ื•ื›ื™ื ืœืชืฉื•ืžืช ืœื‘ ืžืจืฉื™ืžื” ื•ื›ืฆืคื•ื™, ื’ื ืœื”ืกืชื™ื™ื’ื•ืช ื•ื‘ื™ืงื•ืจืช. ื”ื“ื’ื ื”ื›ื™ ืฉื ื•ื™ ื‘ืžื—ืœื•ืงืช ืขื•ื ื” ืœืฉื "ืœื–ืœื™" ื•ืžืชื•ืžื—ืจ 4,700 ืฉืงืœื™ื. ื ืขืœ ื”ืขืงื‘, ื‘ืขืœืช ื”ืืคื™ืœ ื”ื•ื™ื ื˜ื’'ื™, ืžืื•ื‘ื–ืจืช ื‘ื”ื“ืคืก ื–ื‘ืจื” ื ื•ื›ื— ื•ื–ื ื‘ ืžืจืฉื™ื ืฉืœ ืฉืขืจื•ืช ืขื–. ืจืฆื•ืขืช ื”ืกื’ื™ืจื” ืฉืœื” ืžืชื—ื‘ืจืช ืœื›ืคืชื•ืจ ืคื ื™ื ื” ื‘ื•ืœื˜ ืฉื”ืคืš ืœืžื–ื•ื”ื” ืขื ื ืขืœื™ ื”ืžื•ืชื’. ื”ืชื•ืฆืื”,ืื ืชืฉืืœื• ืื•ืชื ื•,ืœื ืคื—ื•ืช ืžืงืจืงืกื™ืช.

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ืžืงื“ื™ืžื” ื”ืŸ ื‘ืืžืช ืžื’ื ื™ื‘ื•ืช (ืฆื™ืœื•ื: ืžืชื•ืš ื”ืืชืจ ื”ืจืฉืžื™)

"ืชืงืฉื™ื‘ื•", ื”ื›ืจื™ื–ื” ื‘ื‘ืœื‘ื•ืœ ืจื™ื™ืฆ'ืœ ื‘ืกืจ ืžื”ืืชืจย  Refinery29 , "ืื ื™ ืœื’ืžืจื™ ื‘ืขื“ ื ืขืœื™ ื’ื•ืฆ'ื™ ืžื•ื–ืจื•ืช. ื”ืŸ ื’ื•ืฆ'ื™, ืœืžืขืŸ ื”ืฉื, ื•ื’ื•ืฆ'ื™ ื›ื‘ืจ ื”ืคืš ืœืฉื ื ืจื“ืฃ ืœื˜ื•ื‘. ื”ืžื•ืชื’ ื–ื•ื›ื” ืœื”ืฆืœื—ื” ืžืจืฉื™ืžื” ื‘ืชืงื•ืคื” ื”ืื—ืจื•ื ื” ื•ืžื”ื•ื•ื” ื—ืœื•ืฅ ืืžื™ืชื™ ื‘ื›ืœ ืžื” ืฉืงืฉื•ืจ ืœื ืขืœื™ื™ื ื™ืคื•ืช ื‘ืฆื•ืจื” ื‘ื™ื–ืืจื™ืช. ื‘ื’ื•ืฆ'ื™ ืื™ืŸ ื’ื‘ื•ืœื•ืช ื•ืžื‘ื—ื™ื ืชื™- ื”ื ืœื ืขื•ืฉื™ื ื˜ืขื•ื™ื•ืช. ื›ืœ ื–ื” ื”ื™ื” ื ื›ื•ืŸ ืขื“ ืฉื”ื ื”ืœื›ื• ืขืœ ื ืขืœ ื–ื‘ืจื” ืฉืœืงื—ื” ืืช ืžืงื•ืจ ื”ื”ืฉืจืื” ื‘ืฆื•ืจื” ืœื™ื˜ืจืœื™ืช ืžื“ื™".

ื”ืื ื ืขืœื™ ื”ื–ื‘ืจื” ื—ืฆื• ืืช ื’ื‘ื•ืœ ื”ื˜ืขื ื”ื˜ื•ื‘? ืžื‘ื˜ ื ื•ืกืฃ ื‘ืงื•ืœืงืฆื™ื” ืžื’ืœื” ืขื•ื“ ืžืกืคืจ ื“ื’ืžื™ื ืฉื™ื›ื•ืœื™ื ืœื”ื™ื—ืฉื“ ื‘ืื•ืชื” ืžื™ื“ื” ืฉืœ ื‘ืขื™ื™ืชื™ื•ืช. ืกื ื™ืงืจืก ืžื•ื–ื”ื‘ื•ืช ื•ืžืขื•ื˜ืจื•ืช ื‘ืคื•ืžืคื•ื ื™ ืคืจื•ื•ืช ืžื™ื ืง ืขื ืงืฉื™ืจืช lace-up" " ื•ื ืขืœื™ ืขืงื‘ ืขื ื ืขืฆื™ ืžืชื›ืช ืžื•ื’ื–ืžื™ื ื”ืŸ ืจืง ืฉืชื™ื™ื ืžื”ืืคืฉืจื•ื™ื•ืช ืฉืื™ืชืจื ื• ื‘ื—ื˜ืฃ. ย ืื™ืš ืฉืœื ืžืกืชื›ืœื™ื ืขืœ ื–ื”, ื‘ื›ืœ ืžื” ืฉืงืฉื•ืจ ืœื ืขืœื™ื™ื ืฉืœ ื’ื•ืฆ'ื™ ื›ื ืจืื” ืฉืฆืจื™ืš ืœืืžืฅ ืืชย  ื”ืงืœื™ืฉืื” "never say never". ืžื™ ื”ืืžื™ืŸ ืœืคื ื™ ืžืกืคืจ ืขื•ื ื•ืช ืฉื›ืคื›ืคื™ "ืกื‘ื" ืžืจื•ืคื“ื™ื ื‘ืคืจื•ื•ื” ื™ื”ืคื›ื• ืœืžืฉืืช ืœื™ื‘ื” ืฉืœ ื›ืœ ืคืืฉื ื™ืกื˜ื”? ื”ืžื•ืกื›ืžื•ืช ื”ืื•ืคื ืชื™ื•ืช, ื›ืš ืžื•ื›ื™ื— ืฉื•ื‘ ื•ืฉื•ื‘ ืžื™ืงืœื”, ื”ืชื’ื‘ืฉื• ืืš ื•ืจืง ืขืœ ืžื ืช ืฉื™ืคืจื• ืื•ืชืŸ.

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ืงื•ืœืงืฆื™ื™ืช ื”ื–ื‘ืจื” ืฉื›ื•ืœื ืžื“ื‘ืจื™ื ืขืœื™ื” (ืฆื™ืœื•ื: ืžืชื•ืš ื”ืืชืจ)