ืจืืฉื™ ืžืืžืจื™ื ืžืืช Fashion Forward

ืื—ืจื™ ืชืงื•ืคื” ืืจื•ื›ื” ื‘ื” ืจืื™ื ื• ืื•ืชื” ืจืง ื‘ืžื›ื ืกื™ ื˜ื™ื™ืฅ ื•ื˜ื•ืคื™ื (ื‘ื›ืœ ื–ืืช, ืžืชืžื•ื“ื“ืช ื‘"ืจื•ืงื“ื™ื ืขื ื›ื•ื›ื‘ื™ื"), ื‘ืกื•ืฃ ื”ืฉื‘ื•ืข ื”ืื—ืจื•ืŸ ื”ื™ื ื”ื“ื’ื™ืžื” ืฉื•ื‘ ืืช ื”ืกื˜ื™ื™ืœ ื”ืžื•ืฆืœื— ืฉืœื” ื›ืฉื”ื’ื™ืขื” ืœื—ืชื•ื ื” ืฉืœ ื—ื‘ืจื” ื˜ื•ื‘ื” ื‘ืชืœ ืื‘ื™ื‘. ื”ื™ื” ืœื•ื”ื˜

ืื ื—ื ื• ืœื ืจื’ื™ืœื™ื ืœืจืื•ืช ื”ืจื‘ื” ืืช ื ื™ื ื” ืžืฉืชืคืช ื‘ืจืฉืชื•ืช ืชืžื•ื ื•ืช ืฉืœื” ื‘ืืื•ื˜ืคื™ื˜ื™ื ืฉื•ื ื™ื, ืื‘ืœ ื›ืฉื”ื™ื ืขื•ืฉื” โ€“ ื–ื” ืžื“ื”ื™ื. ื”ืกื˜ื™ื™ืœื™ืกื˜ ื’ื“ื™ ืืœื™ืžืœืš ื ืชืŸ ื‘ืจื•ืงื ืจื•ืœ ืขื ื‘ื’ื“ ื’ื•ืฃ ืžื ืฆื ืฅ ืžื”ืื•ืกืฃ ื”ืคืจื˜ื™ ืฉืœื•, ื•ืžื›ื ืกื™ ืขื•ืจ ื”ื“ื•ืงื™ื. ืื™ืš ืžืฉืชื‘ื—ื™ื ื›ื›ื” ืขื ื”ื–ืžืŸ ื•ื”ื’ื™ืœ? ืืคืฉืจ ื‘ื‘ืงืฉื” ืื™ื–ื• ืจืฉื™ืžืช ื˜ื™ืคื™ื ื•ืขืฆื•ืช?

ื—ื•ืœืฆื•ืช ื‘ื’ื–ืจืช ืื•ืฃ-ื“ื”-ืฉื•ืœื“ืจ ืžืกืชืžื ื•ืช ื›ืœื”ื™ื˜ ืฉืœ ื”ืขื•ื ื”. ื”ืŸ ืžื’ื™ืขื•ืช ื‘ืฉืœืœ ืฆื‘ืขื™ื ื•ืžืฉืชืœื‘ื•ืช ืžืขื•ืœื” ืขื ื—ืฆืื™ื•ืช (ืจืฆื•ื™ ืœื‘ื ื•ืช), ืžื›ื ืกื™ื™ื ืจื—ื‘ื™ื ื•ื’ื ื›ืืœื” ืžื—ื•ื™ื˜ื™ื. ืžืฆืื ื• ืืช ื”ืืคืฉืจื•ื™ื•ืช ื”ื›ื™ ื™ืคื•ืช ืฉืžื—ื›ื•ืช ืขื›ืฉื™ื• ื‘ื—ื ื•ื™ื•ืช

ื›ืœ ื›ืžื” ืฉื‘ื•ืขื•ืช ืžืกืชืžืŸ ื”ื™ื™ืค ืกื‘ื™ื‘ ืืงืกืกื•ืจื™ ืื—ืจ, ื•ื”ืคืขื ื”ืคื•ืงื•ืก ื”ื•ื ืขืœ ื ืขืœื™ ื”ืžืจื™-ื’'ื™ื™ืŸ ืฉืœ ืฉืื ืœ. ื”ืŸ ืงืฉื•ืช ืœื”ืฉื’ื” ื•ื”ืžื—ื™ืจ ืฉืœื”ืŸ ืžืžืฉ ืœื ืžืชืื™ื ืœื›ืœ ื›ื™ืก, ืื‘ืœ ื”ื™ื™ โ€“ ืชืžื™ื“ ืืคืฉืจ ืœืคื ื˜ื–

ืกืคืจื• ืœื ื• ืื™ื–ื• ืขืฆื” ื’ืจื•ืขื” ืงื™ื‘ืœืชืŸ ื•ืื•ืœื™ ืชื–ื›ื• ื‘ืกื ื“ืœื™ื ืžื“ื’ื "ื’ืœืืžื•ืจ" ืฉืœ ื˜ื‘ืข ื ืื•ืช

ืื ื” ื–ืง ื˜ืกื” ืœืืจืฆื•ืช ื”ื‘ืจื™ืช ื•ื”ืชืื—ื“ื” ืขื ื”ื‘ื•ื™ืคืจื ื“ ืžืจื’ื™. ื–ืง ืืจื–ื” ืœื ืกื™ืขื” ืžืœืชื—ื” ืงื™ืฆื™ืช ื•ืกืงืกื™ืช, ืขื ื“ื’ืฉ ืขืœ ืื—ื“ ื”ืฉื™ืœื•ื‘ื™ื ื”ื—ืžื™ื ืฉืœ ื”ืงื™ืฅ- ืžื›ื ืกื™ื™ื ื‘ื’ื–ืจื” ื ืžื•ื›ื”-ื ืžื•ื›ื” ื•ื˜ื•ืค ื—ื•ืฉืฃ ื‘ื˜ืŸ. ื™ืคื” ืœืš ืžืื•ื”ื‘ืช

ืงืœื•ืื™ ืงืจื“ืฉื™ืืŸ ื”ืขืœืชื” ืชืžื•ื ื•ืช ืžืชื•ืงื•ืช ืฉืœ ื‘ืชื” ื•ืฉืœ ื‘ื ื•ืช ื”ื“ื•ื“ื•ืช ื”ืžืคื•ืจืกืžื•ืช ืœื›ื‘ื•ื“ ืžื•ืคืข ืจื™ืงื•ื“ ื‘ื• ื”ืฉืชืชืคื•. ื”ื™ื ืžื›ื™ืจื” ืืช ื”ืขื•ืงื‘ื™ื ืฉืœื”, ื•ืœื›ืŸ ื˜ืจื—ื” ืžืจืืฉ ืœื”ืฆื“ื™ืง ืืช ื”ืื™ืคื•ืจ ืฉื›ื™ืกื” ืืช ืคื ื™ื”ืŸ ืฉืœ ื”ื–ืื˜ื•ื˜ื•ืช โ€“ ืื‘ืœ ื›ืžื•ื‘ืŸ ืฉืขื“ื™ื™ืŸ ื”ื™ื• ื›ืœืคื™ื” ื˜ืขื ื•ืช

ื˜ืœื™ื” ืขื•ื‘ื“ื™ื” ื”ื•ื–ืžื ื” ืœืื™ืจื•ืข ืขื ืงื•ื“ ืœื‘ื•ืฉ ืœื‘ืŸ. ืžื“ื•ื‘ืจ ื‘ืชื•ืคืขื” ืฉืžืชืคืฉื•ืช ื‘ืืจืฆื™ื ื• ื•ื–ื” ื‘ื“ืจืš ื›ืœืœ ืœื‘ืŸ. ืื– ืžื” ืขื•ืฉื™ื? ื‘ื•ื—ืจื™ื ืฉืžืœื” ื›ื™ืคื™ืช ื•ืžื—ืžื™ืื” ืžืžื•ืชื’ ื›ื—ื•ืœ ืœื‘ืŸ ื•ืžืชืคืœืœื™ื ืฉื”ืื™ืคื•ืจ ืœื ื™ืœื›ืœืš ืื•ืชื”

ืื•ืจื—ืช ื”ื›ื‘ื•ื“ ืฉืœ ื”ืชืฆื•ื’ื” ื”ืžืคื•ืืจืช ืฉืœ ื‘ื™ืช ื”ืื•ืคื ื” ื“ื™ื•ืจ ื”ื™ื™ืชื” ืœื ืคื—ื•ืช ืžื’'ื ื™ืคืจ ืœื•ืคื–. ื›ื™ืื” ืœื’'ื™ื™ ืœื•, ื”ื™ื ื’ื ื‘ื” ืืช ื”ื”ืฆื’ื” ื›ืฉื”ื’ื™ืขื” ื‘ืฉืžืœื” ื-ืกื™ืžื˜ืจื™ืช ื‘ืฆื‘ืข ื‘ื–' ื•ื’ืœื™ืžื” ืชื•ืืžืช ืžืขืœื™ื”. ื”ื™ื ืœื ืฉื›ื—ื” ืชื™ืง ืฉื—ื•ืจ ืฉืœ ื“ื™ื•ืจ ื•ื›ืคืคื•ืช ืชื•ืืžื•ืช ืฉื”ื™ื• ื”ืขื ื™ื™ืŸ ื”ืžืจื›ื–ื™ ื‘ืœื•ืง. ื›ืžื” ื”ื™ื ื”ื•ืจืกืช

ื“ื ื™ืืœ ื’ืจื™ื ื‘ืจื’ ื”ืขื“ื™ืคื” ืœื”ืชืจื—ืง ืžื”ื›ื•ืชืจื•ืช ืขืœ ื”ืคืจื™ื“ื” ืžืื™ื™ืœ ื’ื•ืœืŸ ื•ื ืกืขื” ืœื”ืชื—ื›ืš ืงืฆืช ื‘ื’ืœืื ืฉืœ ืขื™ืจ ื”ืื•ืจื•ืช. ื’ืจื™ื ื‘ืจื’ ื”ื’ื™ืขื” ืœืฉื‘ื•ืข ื”ืื•ืคื ื” ื‘ืคืจื™ื– ื‘ืžื‘ื—ืจ ืœื•ืงื™ื ื‘ืœืชื™ ื ืฉื›ื—ื™ื. ืžืฉืžืœื” ืฉื—ื•ืจื” ืงืœืืกื™ืช ื•ืขื“ ื˜ื•ื˜ืืœ ืœื•ืง ื•ืจื•ื“ ื”ื•ืจืก. ื›ืœ ื”ืœื•ืงื™ื, ื›ืœ ื”ืžื•ืชื’ื™ื

30%-50% ื”ื ื—ื” ื‘-H&M, ืขื“ 30% ื”ื ื—ื” ื‘-Factory54, ืขื“ 30% ื”ื ื—ื” ืขืœ ืžื’ื•ื•ืŸ ืžื•ืชื’ื™ื ื‘ืกื˜ื•ืจื™ ื•-15% ื”ื ื—ื” ืขืœ ืžื’ื•ื•ืŸ ืชื›ืฉื™ื˜ื™ื ืฉืœ ื ื˜ืข ื•ื•ืœืคื”. ืื ื›ื‘ืจ ืœืงื ื•ืช, ืื– ื‘ืชืงื•ืคืช ื”ืกื™ื™ืœื™ื

ื”ื›ื•ื›ื‘ืช ื™ืฆืื” ืœื—ื•ืคืฉื” ืžืฉืคื—ืชื™ืช, ื•ื’ืจืžื” ืœืงื•ื ืกืคื˜ ืœื”ื™ืจืื•ืช ื”ืจื‘ื” ื™ื•ืชืจ ืื˜ืจืงื˜ื™ื‘ื™ ืžืžืฉ ืฉื—ืฉื‘ื ื•. ื‘ื™ืŸ ื”ื—ื•ืฃ ืœื‘ืจื™ื›ื” ื”ื™ื ื“ื™ื’ืžื ื” ื›ืžื” ื‘ื’ื“ื™ ื™ื, ื—ืฆืื™ืช ืžื™ื ื™ ื‘ืื•ื•ื™ืจืช Y2K ื•ื˜ื•ืค ืกืจื•ื’ ืžื—ืžื™ื. ืœื›ืจื˜ืก ื•ืœืฉื—ื–ืจ ื‘ื”ื–ื“ืžื ื•ืช ื”ืจืืฉื•ื ื”

ืื™ืจื•ืขื™ "ื•ื•ื’ ืขื•ืœื" ื‘ืคืจื™ื– ื›ืœืœื• ืชืฆื•ื’ืช ืื•ืคื ื” ืžืฉื•ื’ืขืช ืœื—ืœื•ื˜ื™ืŸ, ืฉื”ื™ื•ื•ืชื” ืžืขื™ืŸ ื˜ืงืก ืคืชื™ื—ื” ืืœื˜ืจื ื˜ื™ื‘ื™ ืœืื•ืœื™ืžืคื™ืื“ื” ืฉืชื—ืœ ืฉื ื‘ืขื•ื“ ื—ื•ื“ืฉ. ืงื™ื™ื˜ื™ ืคืจื™ ื—ื’ื’ื” ืืช ื”ืื™ื™ื˜ื™ื– ื•ืืช ืขื ืฃ ืืžื ื•ื™ื•ืช ื”ืœื—ื™ืžื” ื‘ืืื•ื˜ื˜ืคื™ื˜ ืื•ื•ื ื’ืจื“ื™ ื•ืคืจื•ื‘ื•ืงื˜ื™ื‘ื™, ืกื‘ืจื™ื ื” ืงืจืคื ื˜ืจ ืฉื—ื–ืจื” ืืช ื”ืžืฆืืช ื”ื‘ื™ืงื™ื ื™ ื•ื›ื•ื›ื‘ืช "ืืžื™ืœื™ ื‘ืคืจื™ื–" ื”ื“ื’ื™ืžื” ืื™ืš ื‘ืืžืช ืœื•ื‘ืฉื•ืช ื—ืœื™ืคืช ืขื•ืฆืžื”

ื˜ืจื ื“ ื”ื”ืœื‘ืฉื” ื”ืชื—ืชื•ื ื” ืขื“ื™ื™ืŸ ืœื’ืžืจื™ ืงื•ืจื” ื•ืื—ืจื™ ืฉื‘ืจ ืจืคืืœื™ ืœื‘ืฉื” ืฉืžืœืช ืกืœื™ืค ืฉื—ื•ืจื” ืฉื”ื™ื ื‘ื›ืœืœ ื›ื•ืชื ืช ืœื™ืœื”, ื”ื’ื™ืข ืชื•ืจื” ืฉืœ ื˜ืœื™ื” ืขื•ื‘ื“ื™ื”. ื”ืคืขื ืžื“ื•ื‘ืจ ื‘ื‘ื’ื“ ื’ื•ืฃ ืœืœื ื‘ืจื–ืœื™ื ื•ืœืœื ืจื™ืคื•ื“ ืฉื ื•ืขื“ ื‘ื›ืœืœ ืœื—ื˜ื‘ ืžืชื—ืช ืœื‘ื’ื“ื™ื. ืชื•ื“ื• ืฉื–ื• ื™ืฆื™ืื” ืžืคืชื™ืขื” ื•ืžืขื•ืœื”. ืื”ื‘ื ื• ื‘ื™ื•ืชืจ

ื–ื” ื”ืชื—ื™ืœ ืžืžื“ื™ื“ื•ืช ื•ืคื™ืกื•ืœ ืขืœ ื’ื•ืคื” ืฉืœ ื™ืขืœ, ื”ืชื’ืœื’ืœ ืœื‘ื“ ืฉื—ื•ืจ ืžื—ื•ื™ื˜ ื™ื•ืชืจ ื•ื”ืกืชื™ื™ื ื‘ื˜ืืฅ' ืกืคื•ื ื˜ื ื™ ืฉืขืฉื” ืืช ื›ืœ ื”ื”ื‘ื“ืœ - ืฉืจืฉืจืช ืงืจื™ืกื˜ืœื™ื ืฉืžืชืขื’ืœืช ืžื›ื™ื•ื•ืŸ ื”ื›ืชืคื™ื™ื ื•ืขื“ ืœืชื—ืชื™ืช ื”ื’ื‘. ื–ื” ืžื” ืฉื”ื“ื•ื’ืžื ื™ืช ืœื‘ืฉื” ืœื—ืชื•ื ื” ื”ื ื•ืฆืฆืช ืฉืœ ื”ืฉื ื”